Starbucks made a very prominent declaration of its support for LGBT rights on Monday when company headquarters raised a rainbow flag in honor of the Seattle Pride Parade.
This isn’t the first time the national coffee chain has used its prominent brand to advocate for the gay community. In 2012, Starbucks was on a list of companies endorsing the legalization of same-sex marriage in Washington state, the Seattle Times reported.
“Given our public stance on diversity and inclusion of all people, particularly on this issue, it makes sense to raise the flag in celebration,” Executive Vice President Lucy Helm said in a statement.
The flag will remain raised throughout the weekend.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com