--- title: Lunchables for Adults: Oscar Mayer Rebrands Lunches As Protein Packs description: But they've been rebranded as "energy packs," so they're fancy canonical: https://time.com/12340/oscar-mayer-protein-packs-adult-lunchables/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-03-04T16:04:19.000Z article:modified_time: 2026-04-13T07:07:27.283Z og:title: Lunchables for Adults: Oscar Mayer Rebrands Lunches As Protein Packs og:description: But they've been rebranded as "energy packs," so they're fancy og:url: https://time.com/12340/oscar-mayer-protein-packs-adult-lunchables/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt154b6d394203036d/698683e0cd804d23bacc9903/2129856.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Kraft To Take Steps To Promote Health og:type: article twitter:card: summary_large_image twitter:title: Lunchables for Adults: Oscar Mayer Rebrands Lunches As Protein Packs twitter:description: But they've been rebranded as "energy packs," so they're fancy twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt154b6d394203036d/698683e0cd804d23bacc9903/2129856.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Oscar Mayer Is Now Selling Lunchables for Adults > Sponsored content. 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(Photo by Joe Raedle/Getty Images) MIAMI - JULY 1: A shopper picks an Oscar Mayer Lunchables product from a store shelf July 1, 2003 in Miami, Florida. Kraft Foods Inc., the nations largest food manufacturer and the maker of Oscar Mayer meats, plans to examine the nutrition of its products and take steps to fight obesity and promote health. (Photo by Joe Raedle/Getty Images)Joe Raedle—Getty Images by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Mar 4, 2014 4:04 PM UTC If you’ve ever secretly craved Lunchables as an adult but had to resist buying them to avoid public shame (and private self-loathing), then today is your lucky day, because Oscar Mayer has officially begun selling Lunchables for adults. These grown-up versions of everyone’s favorite portable midday meal aren’t _called_ Lunchables, though. They’ve been rebranded with the more adult-friendly name Portable Protein Pack, or P3 for short. _Fast Company_ offers [some analysis](http://www.fastcodesign.com/3027201/oscar-mayer-rebrands-lunchables-for-adults) of the company’s rebranding strategy:[ ](http://www.fastcodesign.com/3027201/oscar-mayer-rebrands-lunchables-for-adults) --- > “” --- These glorified Lunchables contain meats, cheese and nuts and come in a few varieties: turkey, chicken or ham, paired with either cheddar or Colby-Jack and peanuts or almonds. The packs are on sale at grocery stores at a suggested price of $1.79 We’re pretty sure this is everything Liz Lemon — world’s foremost lover [of ham ](http://www.youtube.com/watch?v=20FAAZnKFH4)and [conveniently-packaged foodstuffs](http://www.endlesssimmer.com/wp-content/uploads/2011/03/lizlemon4.gif) — has ever dreamed of. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/12340/oscar-mayer-protein-packs-adult-lunchables/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/12340/oscar-mayer-protein-packs-adult-lunchables/"},"headline":"Oscar Mayer Is Now Selling Lunchables for Adults","datePublished":"2014-03-04T16:04:19.000Z","dateModified":"2026-04-13T07:07:27.283Z","description":"But they've been rebranded as \"energy packs,\" so they're fancy","url":"https://time.com/12340/oscar-mayer-protein-packs-adult-lunchables/","keywords":["Newsfeed","Food & Drink","Food","Branding","Advertising","Brands","Lunch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt154b6d394203036d/698683e0cd804d23bacc9903/2129856.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt154b6d394203036d/698683e0cd804d23bacc9903/2129856.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Kraft To Take Steps To Promote Health","caption":"Kraft To Take Steps To Promote Health","creditText":"Joe Raedle—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/12340/oscar-mayer-protein-packs-adult-lunchables/","name":"Oscar Mayer Is Now Selling Lunchables for Adults"}}]}] ```