TIME Transportation

Uber Rolls Out ‘Uber for Business’ To Help You Expense Rides

Barcelona Cabs Strike Against Uber Taxi App
In this photo illustration, the smartphone app 'Uber' shows how to select a pick up location on July 1, 2014 in Barcelona, Spain. David Ramos—Getty Images

Uber doesn’t want to be just a service for people on vacations or late-night benders — the company is launching a new business portal to target customers traveling for work.

The new platform, called Uber for Business, will let companies set up corporate accounts through which employees can charge their rides directly to their employers rather than having to keep track of receipts.

“A centralized billing system helps administrators, team leads and small business owners by providing trip information in place of receipts and helps employees by connecting with the same safe, reliable Uber ride they are used to without the hassle of having to file expenses,” Uber said in a Tuesday blog post announcing the new feature.

In addition, Uber has partnered with Concur, the corporate expenses management company, to include Uber rides directly in Concur’s expense options. Concur’s 25 million users will be able to link their Uber and Concur accounts and add Uber charges to their expense reports seamlessly.

The new focus on business could help Uber tap into a large pool of wealthier customers. The startup is growing fast and recently earned a valuation of $17 billion.

Airbnb, another hot startup that lets people rent out their homes to guests, announced a similar business portal on Monday aimed at corporate travelers.


TIME Software

Photo App Makes You Wait an Hour for Your Snaps to ‘Develop’

1-hour photo
The 1-Hour Photo app makes you wait to see your photos Nevercenter Labs

Free for iPhone, this 1-Hour Photo app aims to whisk us all away to simpler times.

The premise is straightforward: You can use the app to snap photos, but you have to wait an hour for photos to virtually “develop” before you can see them. And just to add an extra old-timey touch, your photos are converted to black and white.

The interface is even more straightforward: just a big button, flanked by the number of photos processing on the left and the number of minutes until the processing’s done on the right.

The idea is that you shouldn’t get so caught up in reviewing, sharing or deleting photos right after you take them that you miss out on whatever’s actually happening around you. As a super bonus (for the rest of us — maybe not you, though), the front-facing camera is disabled, meaning no selfies.

[Uncrate]

TIME Gadgets

Top Tech for Back to School

Back to School time is upon us. The yellow buses are all being tuned up and hosed down, the classrooms are getting that final coat of paint and the teachers are finalizing their lesson plans. It’s also the time for you to make sure your kids have all the supplies they need for a successful and happy school year.

These days, though, you need more than just a new pair of jeans, a handful of pencils and a new Trapper Keeper to get your kids ready. Here are our picks for the best – and most affordable – back-to-school tech.

Laptop: Acer Aspire E1

Acer

These days, a sturdy, reliable computer is a must when it comes to homework, research projects or just keeping in touch with friends from school. For these simple tasks, we recommend the budget-friendly Acer Aspire E1 Windows laptop.

Why the Aspire? First of all, we like the 15” size, which has a big enough screen for comfortable viewing, but still lends itself to better battery life, better portability and a lower price tag. We also like the Core i5 processor (for plenty of power), the 4GB of RAM (expandable to 8GB if needed) and the 500GB hard drive. Plus, it gets high marks from reviewers for long battery life and good performance for the price, and a respectable four stars on Amazon.

You can find the Acer Aspire E1 for $466.77 at Amazon.

Travel Mouse: Microsoft Arc Touch

Microsoft

Most laptops come with a capable touchpad, but they can be too touchy when there’s a lot of typing to do. That’s why we recommend the highly portable Microsoft Arc Touch Mouse.

The curious design of the Arc Touch Mouse is actually its best feature. It’s flexible, allowing you to flatten it when not in use for easy storage. Flattening also turns off the mouse, so you won’t waste the battery. The traditional mouse wheel is replaced with a small “touch scroll strip,” while the magnetic Nano transceiver easily stores on the bottom of the mouse when not in use. BlueTrack technology, meanwhile, allows the Arc Touch to work reliably on just about any surface – even carpet or rough wood.

The Microsoft Arc Touch Mouse is available for purchase at Amazon.com for $39.99.

Tablet: Sony Xperia Z2

Sony

Not every student needs a laptop. A tablet can be a better bet if your child needs to take notes or do some word processing and web-basesd research. Plus, a tablet can do double duty as an entertainment device. For a sturdy, solid device that best mixes work with play (and isn’t an iPad), we like the 10.1” Sony Xperia Z2 Android (4.4 Kit Kat) tablet.

The waterproof and dustproof (IP55/58) Xperia Z2 is just 0.24 inches thick and 15.5 ounces, giving it a sleek and easily portable design that’s great for going to class or around the house. It packs a powerful 2.3 GHz quad-core processor and 3GB of RAM for demanding gamers.

Sony.com is currently offering the 16GB version of the Xperia Z2 tablet for $499.99, which includes a free charging dock for a limited time.

Smartphone: Motorola Moto G

Motorola

Here’s a pretty common problem: Your teen is finally the right age for his or her first cellphone, but the thought of a $650 device being stolen from a locker or left on the field after practice has your heart racing with panic. What’s a parent to do?

We like the off-contract Moto G 4G ($99 off-contract at Verizon; $219 unlocked at Amazon) – it’s the perfect nexus of power and value. It’s a full-featured 4G LTE phone that runs the most recent build of Android. The device has Gorilla Glass for scratch resistance, and is water resistant enough to handle a few spills in the cafeteria. Kids, meanwhile, will appreciate the selection of $14.99 OEM shells that allow you to easily and seamlessly change the color of the phone to suit any style.

Portable Charger: myCharge Hub 9000

myCharge

If you send your kids to school armed with a phone “in case of emergency,” then it’s important to make sure his or her phone has enough juice when it really counts. That’s why we like the myCharge Hub 9000, Techlicious’s pick for the best portable battery charger.

The myCharge Hub 9000 has micro USB and Lightning connector jacks built in, so there’s no need to clutter backpacks up with easily tangled cables. The 9000 mAh battery charges in just five hours when plugged in to a standard electrical outlet, storing enough power to recharge most smartphones four to six times.

You can find the myCharge Hub 9000 at Amazon starting at $116.99; 3000 mAh and 6000 mAh versions are also available at a lower cost.

Backpack: Tylt Energi+

Tylt

Obviously, no back-to-school list would be complete without a backpack to haul all those books (and gadgets) to and from class. For tech-focused older students, we like the Tylt Energi+ backpack. It’s an attractive carry-all that doubles as a mobile recharging station.

The key feature of the Tylt Energi+ is its powerful 10,400 mAh lithium-ion battery and two USB ports, which allow your kids to charge their power-hungry devices as they move around from place to place. The backpack has a hard-lined pocket for sunglasses, a specially lined laptop pocket that fits and protects computers up to 15 inches, a side hydration sleeve and plenty of secondary tech pockets for phones and tablets. And yes, the 1,450 cubic inch backpack has plenty of room for books and pencils, too.

The Tylt Energi+ is available at Amazon for $128.99, and direct from Tylt.com for $199.99.

Headphones: UrbanEars Humlan

Urbanears

Most kids are experts when it comes to getting dirty. That means their tech gadgets get dirty, too. And while it’s easy to wipe down a sticky smartphone screen or a set of laptop keys, cleaning a pair of headphones can be incredibly difficult.

Incredibly difficult, that is, unless you own a pair of UrbanEars Humlan over-the-ear headphones. The colorful, stylish Humlans quickly disassemble, allowing you to throw the ear covers and headband in with the laundry. Humlans also come with a “Zoundplug,” which allows a friend to plug their headphones in and share the tunes.

You can find UrbanEars Humlan headphones in a wide variety of bold colors for $45 each at Amazon.com. For younger kids, you may want to check out the Etymotic Research EtyKids Safe Listening in-ear headphones ($39.99), which limit sound volumes to kid-safe levels.

This article was written by Fox Van Allen and originally appeared on Techlicious.

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TIME Advertising

Microsoft Gets Revenge for Those Old ‘Mac vs. PC’ Ads

Cortana vs. Siri, round one: Fight!

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One of Apple’s first effective assaults on Microsoft’s tech empire was the Mac vs. PC ad campaign, which cast Windows computers as devices for schlubby nerds and Macs as tools for cool creatives. The battlefield has now shifted from desktops to smartphones, but Microsoft is taking a cue from Apple’s old campaign with a put-down ad of its own.

In a new pitch for Cortana, Microsoft’s digital personal assistant, the company pits a Windows Phone boasting the software against an iPhone with Siri. As Cortana effortlessly answers a user’s questions, Siri fumbles its responses and is eventually forced to admit, “Now that is a smart phone.”

The ad, which features a Lumia 635 Windows Phone, mainly shows off Cortana’s contextualization abilities. The assistant can use geofences to issue reminders when users arrive at a specific location or automatically serve up messages when a specific person calls. Siri doesn’t have the geofencing feature — however, some reviewers have still found Siri to be a more helpful assistant overall, so it’s likely this new version of “Mac vs. PC” will continue to be hotly debated.

TIME Smartphones

Microsoft Windows Phone Ad Pokes Fun at Siri

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Apple’s Siri virtual assistant seems equal parts nervous and impressed in the above video, as Microsoft’s new-ish Cortana virtual assistant breezes through a list of date- and location-based reminders before informing her owner that he’d better hop in the car so he can beat the traffic. Frequent Google users might be quick to point out that Google Now can perform similar feats, though this beef is between Microsoft and Apple.

The ad is reminiscent of Microsoft’s previous Surface Tablet versus iPad ads, though perhaps somewhat buried in this newest one is that the Windows Phone handset being used — the Nokia Lumia 635 — cost $129 without a wireless contract. The iPhone 5s shown in the ad costs $649 contract-free from Apple, for comparison.

Still, showing off virtual assistants makes for a futuristic demo, regardless of how often people in the real world actual leverage the features shown in the ad. Microsoft has infused the latest version of Windows Phone with a bunch of other neat tricks, too, so maybe it’ll show some of them off in future ads as well.

[The Verge]

TIME Computers

Apple Updates MacBook Pro Line, Drops Prices for Certain Models

MacBook Pro
Apple

More RAM, friends. That’s the real story here.

Apple has bumped its Retina MacBook Pro line to include eight gigabytes of RAM as the baseline for the 13-inch models. The 15-inch models sport 16 gigabytes of RAM, standard.

Think of RAM like a tool belt: The bigger the tool belt, the more tools you can have readily available when you need to use them. Or think of RAM like a desk: The bigger the desk, the more papers, pencils, tablets and calculators you can have within arm’s reach. This concludes today’s lesson on random access memory.

For those of you who are well-heeled, you’ll be happy to learn that the top-of-the-line 15-incher has gotten a $100 price drop. Its starting price is now $2,499. If you’re poorly-heeled, you’ll be happy to know that the non-Retina 13-incher has dropped $100. Its starting price is now $1099.

Processor speeds have been bumped across the Retina line as well, though the non-Retina version “has not been updated with faster internals and remains the same model introduced in June 2012,” as MacRumors reports.

 

TIME Social Media

These Are Twitter’s Biggest Secrets

Twitter Releases Diversity Report
The exterior of the Twitter headquarters on February 5, 2014 in San Francisco, California. Justin Sullivan—Getty Images

What makes us follow, fave, share and—most importantly—keep coming back

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there’s even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here’s a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more.

Why we love Twitter so much: Rats, levers and psychology

I’ve hit more than my fair share of Twitter wormholes—minutes that turn to hours as I find more and more tweets to read and share. Does that sound familiar to you, too?

I figured there was a psychological reason behind the draw of Twitter. After digging around, sure enough, I came across a perfect explanation of this phenomenon, courtesy of Dr. Marion Underwood, a clinical psychologist at the University of Texas.

The type of reinforcement schedule that is the most reinforcing is what’s called an intermittent schedule.

So, you have a rat pushing a lever and he gets rewarded, but not in a predictable way. Many times, that animal pushes that lever and nothing comes, but every once in a while, it gets a great treat. So the rat keeps pressing and pressing and pressing even though there’s not much reinforcement coming because every once in a while, it’s just great.

This hit home for me. Twitter offers these intermittent rewards that keep us coming back. Maybe you’ll check Twitter once and have a notification that someone retweeted you. That’s enough to keep you coming back a handful more times, even if nothing new and rewarding has occurred. We keep pushing the lever, hoping for something great.

The concept makes complete sense for those who wind up checking Twitter multiple times each day (same goes for email, too).

And just as there is psychology behind why we love Twitter so much, there’s science and data behind the many different ways we interact with one another. Here are three of the most interesting studies I’ve come across.

Why we follow: The 15 factors that affect follower growth

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

Their study looked at more than 500 Twitter users and a half-million of their tweets and analyzed follower count over a 15-month period—one of the longest timeframes you’ll see in a Twitter study.

The research team worked from a basis of follower growth factors that were made up of variables from social science, linguistics, computer-mediated communication, and network theory. In other words, if there is any reason why someone would follow someone else on Twitter, this study accounted for it.

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

  • Tweet volume
  • Burstiness – tweets per hour
  • Interactions – replies, mentions, and favorites
  • Broadcast communication – the ratio of tweets with no @-mention
  • Trustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

The individual factors for message content:

  • Positive/negative sentiment
  • Informational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”
  • Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”
  • Topic focus
  • Retweets – how often your content gets retweeted
  • Hashtag usage
  • TReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

The individual factors in social network structure:

  • Reciprocity – The number of people you follow who also follow you
  • Attention-status ratio – Total followers compared to total following
  • Network overlap – How similar are the people you follow to those a follower follows

Knowing what’s behind each of these factors, how would you rate them in terms of importance? Which factor helps gain the most followers?

The winner is network overlap.

 

Follower growth stats
Buffer

In the chart above, you’ll see that the effect on follower growth spills to both sides of the x-axis. So not only can you see that network overlap, retweetable content, and a good bio have positive effects on gaining followers, you might also notice that broadcast communication (e.g. tweets with no @-mention), negativity, and hashtags drive follower growth down.

Takeaway: The PsyBlog has a nice recap of the findings from this study, summarizing points of emphasis from the research data. If you want to grow your followers, try these tips:

  1. Avoid negative sentiments
  2. Inform, don’t meform
  3. Boost social proof
  4. Stay on topic
  5. Write well and avoid hashtag abuse
  6. Switch from broadcast to direct tweets

Why we share: A guide to penning the most shareable tweet

I’m sure we’d all love to know what makes for a perfect tweet. Cornell researchers were interested, too.

They conducted a study that examined more than 1.7 million tweet pairs, comparing the differences in language between the two tweets and assigning value based on which style of tweet gains more retweets. Their conclusion:

Helpful wording heuristics include adding more information, making one’slanguage aligned with both community norms and with one’s prior messages, and mimicking news headlines.

If you were looking for an exact formula of a perfect tweet, the researchers didn’t find one. They did, however, offer a large number of best practices to go along with their conclusion above.

  • It helps to ask people to share
  • Informativeness helps
  • Sound like your community
  • Imitate headlines
  • Refer to other people but not to your audience (“he” and “she” rather than “you”)
  • Generality helps (“a” and “an” rather than “the”)
  • The easier to read, the better

Perhaps best of all, the research team put together a tool based on their findings that can help you perfect your posts. Enter two similar tweets into the Retweeted More tool, and you’ll get an algorithmic answer about which is better.

(Ready for some practice? See how you fare against the algorithm by taking this25-question test–see if you can pick the tweets that got shared more.)

Takeaway: Take inspiration from headlines and from your past successful tweets (your Buffer analytics can help with this) to write a tweet that is optimized for sharing. Try out the Retweeted More tool to test different versions.

(If you’re curious what we’ve found works best for retweets, check out the recap from our Twitter webinar.)

Why we favorite: Reaction & function

A study published by the Association for the Advancement of Artificial Intelligence sought to put our myriad favoriting methods into categories. They quizzed a group of more than 600 Twitter users by asking two questions:

  1. Explain why you tend to favorite tweets.
  2. Explain the reasons for your most recent favorited tweet.

They received more than 331 answers to these questions and placed each answer into one or more categories. Here’s the full taxonomy of categories they used to classify favorites.

AAAI
AAAI

 

 

What’s interesting about the way these 331 answers fell is that there came about two distinct use cases for favorites. The research found that people favorite a tweet for one of two reasons:

  • Reaction/response
  • Function/purpose

The psychology here is quite interesting. Reactions and responses occur directly due to the content of the tweet or the author of the tweet. We favorite what we like. We favorite our friends and family (and, if I’m being honest, celebrities). When we favorite for utility, we’re seeking to fulfill a goal or a purpose. We favorite to bookmark. We favorite to communicate.

(If you’ve ever favorited something you agree with, your favorite would fall into the function/purpose category. According to the study’s authors, favoriting as agreeing is intended for the author; liking for the person doing the favoriting.)

Takeaway: Classifying favorites is nothing new; we all seem to have a method of favoriting tweets. The research shows, at least, that our method isn’t necessarily unique to us. For every user who favorites their friends, there’s a user who’s favoriting for bookmarks.

Do these insights ring true to you?

Psychology shows us how Twitter can be so addicting: We crave a great experience each time we pull the Twitter lever, and it keeps us coming back for more.

Research and data reveal a bit into the way that we use Twitter. We follow based on our network, we retweet based on tried-and-true formulas, and we favorite for reaction or function.

Kevan is a content crafter at Buffer, the super simple social media management tool. His social media and productivity tips have appeared in Fast Company and Lifehacker, and he’s always on the lookout for a good headline pun. Connect with him on Twitter .

TIME China

Unexpected Microsoft Probe Highlights China’s Distrust of U.S. Tech

Microsoft China Antitrust Probe
A vendor sells game consoles including Microsoft's Xbox One in a major electronics market in Shanghai on January 8, 2014. Peter Parks—AFP/Getty Images

Following recent accusations of U.S. tech companies' alleged monopolies and security threats in China

Unannounced visits Monday by Chinese officials to Microsoft offices across China have sparked controversy over the latest Sino-U.S. relation: technology.

Officials from China’s State Administration for Industry & Commerce (SAIC) visited offices in Beijing, Shanghai, Guangzhou and Chengdu, according to Sina, a Chinese online media company. Microsoft China, which has three major locations in Beijing, Shanghai and Shenzhen, has since confirmed the visits, providing no further details, adding that the company would “actively cooperate” with the government’s requests.

The visits reportedly lasted from morning until 6 p.m., and resulted in computers and hard drives being taken away, according to several Chinese news outlets. A source familiar with the matter told Reuters the visits were likely preliminary stages of an antitrust investigation, while Microsoft China has reportedly confirmed to the Beijing News that it is, in fact, what the SAIC calls “unfair business.”

Chinese IT analysts believe that suspicions of a Microsoft monopoly are relegated to the operating system market alone. One well-known Chinese IT lawyer told media outlets that it’s likely Microsoft is being accused of using its broad market share to unfairly bundle in other products, like Skype, which Microsoft acquired in 2011.

China set a precedent in preventing U.S. tech giants from monopolizing the Chinese market in November, when the Chinese government launched an antimonopoly investigation of Qualcomm, a U.S. company that’s the largest maker of processors and communication chips for mobile phones. China’s antitrust regulator said Thursday that Qualcomm does have a monopoly.

Fears of a U.S. monopoly appear closely linked to anxiety, fueled by revelations made by Edward Snowden of NSA surveillance abroad, that U.S. technology may compromise Chinese citizens’ personal information. Earlier this year, the Chinese government banned Microsoft offices from installing the company’s latest operating system, Windows 8, due to skepticism over possible security threats. Several broadcasts on the state-run CCTV accused Microsoft cloud technology of compromising user data.

Apple also came under scrutiny in July, when CCTV broadcasted that Apple’s iPhone was a “national security threat” due to its GPS system, which could expose “state secrets.” Apple has denied these claims.

China also appears to be involved in the very hacking that it’s discouraging, as reports surfaced of Chinese hackers attempting to gain access to confidential U.S. data.

TIME Gadgets

Watch Out Google Glass, Smart Shoes Are On The Way

A company in India is getting on board with the newest type of on-the-go technology with smart shoes

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In India, you’ll be able to wear technology somewhere completely different: On your feet. Lechal is the world’s first interactive haptic feedback footwear company, whose Bluetooth-enabled insoles and shoes will be available for purchase starting in September.

These insoles and shoes can link up with Google Maps, count and record footsteps and calories, and give users feedback through vibrations. Now that’s really putting the pedal to the metal.

TIME Dating

OkCupid Relaunches OkTrends: A Beloved Blog That Tracks Online Daters’ Fascinating Habits

468941321
OkCupid relaunched OkTrends after 3 years off Getty Images

After a three-year hiatus

In 2009, OkCupid gave the people of the Internet a beautiful gift. No, not eternal love. A peek into the its massive treasure trove of user data — exposing everything from strange overshares (How much do Twitter users masturbate?) to serious issues (How does race impact the messages you receive?).

The observations and statistics were catalogued in the blog OkTrends, written by OKC co-founder Christian Rudder, which started accumulating some 1 million unique views per post. But in April 2011, the web favorite went dormant, leaving its fans questioning, what’s REAL “stuff white people like” today?

Until now. Monday marked the relaunch of OkTrends.

“We always said we were going to relaunch the blog,” Rudder says. “I put it on pause because I was working on a book… but with that being finished and about to come out, it was time to restart.”

All hail.

Since the OkTrends lull occurred two months after Match.com bought OkCupid, Rudder says some people floated conspiracy theories that Match shut it down. “They absolutely did not,” he says. “In fact they were sad we had to take time off from it.”

But with his book Dataclysm: Who We Are set for a September release, Rudder says he’s back and ready to write a new OkTrends post once every four weeks.

This month’s post proudly declared “We Experiment on Human Beings!” — appropriate given the collective freakout over Facebook’s June emotional manipulation study — and chronicles times the dating network used its users as guinea pigs. For example, OkCupid once told people with a 30% compatibility rating that they were a 90% match, just to see what happened.

Even though Rudder says OkCupid only gets an estimated 1,000 people to sign up after a post goes live, “the effect is more simmering than that.”

For example, if a woman reads an OkTrend piece when she’s in a relationship, she might remember a particularly insightful post several months later when she’s single again and sign up for the service.

“It was more of a long game for us,” Rudder says. “It’s like a billboard in Times Square for Coke. I don’t think people walk past it and are like, ‘I’ve gotta go get a Coke right now.’ It just puts it in their mind and then, when they’re thirsty, they go get a Coke.”

 

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