TIME Apple watch

Here’s How Long the Apple Watch’s Battery Might Last

Apple is shooting for 19 hours without heavy use

A new report indicates Apple is aiming for 19 hours of general-use battery life in its first-generation smartwatch. Find out more about how long the watch might last on a single charge in the video above.

TIME Companies

Here’s Everything You Need to Know About Box

Box, Inc. Chairman, CEO & co-founder Aaron Levie, second from right, gets a high-five during opening bell ceremonies to mark the company's IPO at the New York Stock Exchange on Jan. 23, 2015.
Box, Inc. Chairman, CEO & co-founder Aaron Levie, second from right, gets a high-five during opening bell ceremonies to mark the company's IPO at the New York Stock Exchange on Jan. 23, 2015. Richard Drew—AP

The cloud storage company went public Friday

The cloud: it’s a buzzy form of computing technology as nebulous as the climactic phenomenon for which it’s named. The largest technology companies, from Google to Amazon to Microsoft, are investing in cloud-based storage services for customers. All of us dabble in the cloud every day when we log into Facebook or stream a movie on Netflix, but a lot of us don’t know exactly how it’s used.

No, this isn’t an explainer about the cloud. But it is an introduction to a hot company that’s using the cloud — and could be Wall Street’s next Silicon Valley darling.

The company is Box, and Friday is its first day of public trading. Offering individuals and businesses easy-to-use cloud-based storage and other enterprise solutions, the $1.7-billion company has caught plenty of investors’ attention.

Here’s why so many people care about Box:

What is Box?

Box is a cloud storage company. What that means is that you can upload files—documents, videos, photos, etc.—to the service from your phone, tablet or computer. Then you can access those files anywhere. Think of it as a floating hard drive that’s connected to all your devices. You can store up to 10GB on it for free, and up to 100GB for a $10 per-month fee.

Who is using Box?

Mostly businesses. About 99% of its 32-million users are employees from Fortune 500 companies. It’s aiming a lot of its services toward particular industries, including health care and retail, by creating purpose-built sharing tools.

Last year, Box acquired MedXT to let customers in medicine annotate medical images, and the company has been attracting executives from the law, retail, health care and media worlds.

Does Box have competitors?

Lots of them. Several top companies are offering cloud-based storage, with products like Amazon Web Services, Google Drive, Microsoft’s OneDrive, Apple’s iCloud, and Dropbox all competing for users. But the services all target different markets, and Box’s strength could be its popularity among large companies. About 275,000 companies use Box.

Who is Box’s CEO?

Aaron Levie, 30, is what you might expect of a Silicon Valley executive. A University of Southern California dropout, Levie founded Box out of his dorm room in 2005. He wears bright sneakers with snazzy business outfits. And he works pretty much non-stop. He also owns about 4% of the company.

So today was Box’s IPO. How is its first day trading on the New York Stock Exchange going?

Surprisingly well. Its initial public offering price of $14 was history by midday on Friday, with its stock rising as high as $24.73, up nearly 70% before cooling somewhat. Box sold 12.5 million shares at $14 a piece — above the expected $11-$13 range — raising some $175 million and giving the company a market capitalization of about $1.6 billion in the process. Box ended Friday at $23.15 a share.

Sounds like Box is doing great.

Not so fast. Its first day of trading has so far surpassed expectations, but the company has a lot of challenges. Besides sparring against well-funded competitors in the cloud storage business, Box has some financial troubles of its own. First, the company doesn’t make a profit: In fact, it’s lost a cumulative total of $483 million since its founding, partially due to sales and marketing expenses. It also delayed its IPO by nearly a year to wait for better market conditions, which made some observers nervous about the company’s future.

What’s next for Box?

According to Levie, Box is “just a couple months” into building services for particular industries, a business that’s likely to be profitable for the company. With all the new funding from its IPO, Box should also be able to more effectively invest in sales and marketing.

TIME Gadgets

This Is Your Dad’s Next Birthday Present

Craig Wagner—Leatherman

Meet the Swiss Army bracelet

Swiss Army Knives are so played out. You know what we need? Swiss Army bracelets.

Leatherman has announced a new product that you wear on your wrist, Tread, featuring 25 usable tools, including wrenches and screwdrivers but no blades, Mashable reports. Leatherman President Ben Rivera got the idea for the product at Disneyland, where he said he was “stopped at the gate by security for carrying a knife, when what they had actually seen was my Skeletool.”

For the record, the Skeletool looks a lot like a knife.

The product comes out this summer, when handy folks the world over will finally be able to go into theme parks with all the tools they need to, who knows, fix a roller coaster or something.


Read next: Here Are 12 of SkyMall’s Weirdest Products

Listen to the most important stories of the day.

TIME relationships

Investors Are Putting Millions Into ‘Tinder For Elitists’

Modern Dating Getty Images

Unemployed need not apply

There’s a Tinder for dogs, a Tinder for Jews, and now… a Tinder for elitists.

Or, as The League creator Amanda Bradford prefers to describe the dating app that only allows a selective cohort of singles to join, “curated.”

“The best universities curate students,” Bradford said to Business Insider. “Employers curate their employees. Work and school are the top places where 20-somethings meet each other. So it makes sense for a dating community [as well.]”

And even though the power couple-making app is only in beta with 4,500 San Francisco-based users, The League just announced $2.1 million in investor funding Thursday.

“I was just going to raise a small seed round, but we had a bunch of interest and we went from $500,000 to $2.1 million almost overnight,” Bradford told Tech Crunch.

What are investors putting their money into?

The League is all about selectivity. Singles apply to join, and then wait for approval by administrators. While apps like Tinder, Hinge and Coffee Meets Bagel pulls user data from Facebook, The League also goes to LinkedIn to curate its community — largely made up of lawyers, doctors and tech execs.

Business Insider reports:

The acceptance algorithm that The League uses scans the social networks to ensure applicants are in the right age group and that they are career-oriented. That doesn’t mean they have to be Ivy graduates or work for a big-name firm. But they should have accomplished something in their 20s.

Those accepted not only get to check their 5 p.m. “happy hour” matches, but they also get a pass to refer a friend.

TIME Innovation

Medicine’s Augmented-Reality Future Is Just Around the Corner

Getty Images

How this new technology will change how your doctor treats you

This story was originally published at the Daily Dot.

Augmented reality is still a relatively new and unknown technology. People scoff at Google Glass face computers on the street while the device is being used by doctors as both a diagnostic tool and a way to train medical students.

The hardware and software that bends reality is expected to become a part of our everyday life. But when? In fields like healthcare, it’s already being used to treat patients and improve the quality of life for those suffering from things like mental illness and vision impairments.

Helen Papagiannis, augmented reality specialist and Ph.D researcher, studies practical applications of augmented reality, and at a HealthTech Women event in San Francisco, discussed some of the ways it’s already being used in work and research environments.

OrCam is helping visually impaired people “see” text. The Tel Aviv-based company created a wearable that clips onto a pair of glasses and contains a camera and a pair of sensors. It speaks to the wearer through a bone-conduction earpiece, describing what it sees. OrCam can tell when a person is pointing to a menu, book, or any other text, and can “read” the text to the wearer. This technology has allowed people to enjoy novels before bed, go out to lunch with friends without asking them to read the menu, and look at street signs while walking through a city.

In diagnostic environments, Evena Medical gives nurses and doctors complete vision of vascular anatomy with Eyes-On Glass—by slipping on a pair of glasses, they can see the veins underneath patients’ skin, making it easier to document the best care as well as insert needles quicker and more comfortably.

“In two to five years, the definition of augmented reality is going to extend,” Papagiannis said in an interview with the Daily Dot. “We’re not going to be calling it augmented reality anymore, it really will just be reality. It will be a combination of artificial intelligence, machine learning, big data, all coming together.”

Read the rest of the story at the Daily Dot.

TIME apps

5 iPhone App Deals You Just Can’t Miss This Weekend

Try 'Scan & Translate' to eliminate the language barrier

Looking to download a few great iPhone apps while saving some money this weekend? Check out these five, all on sale or free right now.

  • Scan & Translate

    Scan to Translate
    Scan to Translate Scan to Translate

    Similar to Google Translate, this app allows you to scan and translate text in another language. That makes it a fantastic tool for traveling (when, for example, you have no idea how to figure out menus and street directions), or for students working with texts in foreign languages. It’s also handy for getting over simple language barriers in day-to-day interactions.

    Scan & Translate is on sale for $1.99 in the App Store.

  • Lost Yeti

    Lost Yeti
    Lost Yeti Lost Yeti

    Very few puzzle games have plots, and the ones that do seem to try a little too hard. However, Lost Yeti seems to strike the perfect balance. The object is simple: Players must free a trapped Yeti (or Bigfoot, as some call him) by completing puzzles that unlock a footpath. It’s the sort of game you can spend a lot of time tinkering around with — but don’t get lost in the woods.

    Lost Yeti is temporarily free in the App Store.

  • Cycloramic

    Cycloramic Cycloramic

    Another app that helps you take advantage of your new phone’s advanced photo capabilities, Cycloramic can let take way better panoramic photos. The app can take wide-angle photos, but it also has a hands-free mode allowing it to snap fully 360º shots by rotating your iPhone using its vibration motor. If that sounds confusing, worry not: The app packs very clear instructions on how to get the best results.

    Cycloramic is temporarily free in the App Store.

  • Touch2Face

    Touch2Face Touch2Face

    Touch2Face is one of those rare apps that doesn’t sound like it does much of anything, but it will actually change the way your use your iPhone. It’s simple: Touch2Face creates icons in your iPhone’s notification dock or home screen for dialing up your favorite people, which eliminates the need to scroll through your endless list of contacts. There are options to have the buttons make FaceTime calls or stick to regular voice dials.

    Touch2Face is temporarily free in the App Store.

  • Message Art

    Message Art
    Message Art Message Art

    For some reason, this app’s developers have decided to market it to towards children and parents when it’s obvious that 1) very young children shouldn’t have iPhones and 2) that it’s likely to be used and enjoyed by adults. The app allows you to draw pictures, doodle over photos from your library, or even hand-write notes and send them as an image via iMessage. It’s a lot of fun to use, and sometimes more intimate than normal text messages.

    Message Art is temporarily free in the App Store.


This Is How Richard Scarry Would Draw Silicon Valley’s Most Infamous Stereotypes

There's the "Patent Troll," the "Thought Leader" and more

Author and illustrator Richard Scarry penned some of the most iconic children’s books of the past few decades, like the Busytown series about animals doing human jobs in a pretend town. More than 100 million of Scarry’s books were sold, and his work was turned into all sorts of television shows, movies and video games.

Now, artist Tony Ruth is honoring Scarry’s legacy with a series of scathing satirical illustrations showing how the legendary illustrator might pen Silicon Valley stereotypes. Ruth’s new series, “Businesstown,” features such Valley staples as the Patent Troll, the Digital Prophet, the Thought Leader and more.

Check out some of Ruth’s work in the gallery above. Be sure to visit his constantly-updating Twitter, Tumblr and Instagram pages for fresh updates.

TIME Gadgets

You Can Control This Heated Scarf With Your Smartphone

Woman texting on smartphone outside Martin Dimitrov—Getty Images

New device can also vibrate

A scarf is probably not the first kind of “wearable device” you think of, but Microsoft may change that. A research group at the company has developed a smart scarf that can heat up or vibrate via a smartphone app, MIT Technology Review reports.

The scarf is comprised of hexagonal modules made of felt and overlaid with copper taffeta. One of the modules has Bluetooth functionality in order to communicate with your smartphone. Some of the modules heat up and others vibrate, but they can be rearranged in any order to alter the heat distribution of the scarf.

Researchers told the MIT Technology Review that they’d like to add cooling functionality to the scarf, as well as a music player. The device could even worth with other biometric devices to adjust the scarf temperature based on a person’s mood, perhaps boosting the heat when the wearer appears to be sad.

For now, the scarf is just a research project. A paper on the device was presented at a conference on human-computer interaction at Stanford University on Sunday.

TIME Innovation

See The Incredibly Goofy Evolution of Virtual Reality Headsets

Inventors have been experimenting with virtual reality headsets in a variety of sometimes wacky ways, from virtual roller coasters to virtual surgery

TIME Companies

Apple Paid its New Retail Chief More Than $70 Million Last Year

Apple Inc.'s iPhone 6 and iPhone 6 Plus Go On Sale
Angela Ahrendts, senior vice president of retail and online stores at Apple Inc., right, and employees look on before opening the doors to the company's George Street store for the sales launch of the iPhone 6 and iPhone 6 Plus in Sydney on Sept. 19, 2014. Lisa Maree Williams—Bloomberg/Getty Images

Making Angela Ahrendts the company's highest-paid exec

How much does Apple care about its retail stores? Enough to pay more than $70 million to the woman heading them up, making her the highest-paid exec at the company.

Apple revealed in an SEC filing Thursday that new hire Angela Ahrendts earned $73.4 million in 2014, almost all of it in stock awards. Ahrendts, the former CEO of Burberry, joined Apple in May as the senior vice president for retail and online stores.

In the filing, Apple explained Ahrendts’ sky-high paycheck. “The recruitment of Ms. Ahrendts provided an extraordinary addition to the Company’s executive team with the experience and ability to lead both the retail and online businesses,” Apple wrote. “In determining her transition package, the Compensation Committee considered Ms. Ahrendts’ compensation arrangement at Burberry and the amounts that she was expected to receive in future years. At the time, Ms. Ahrendts was among the highest paid executives in the U.K. and held unvested Burberry equity awards with a value of approximately $37 million.”

Part of the reason Apple’s been so generous to Ahrendts is because her job extends to much more than just managing the Apple Stores: The former Burberry head was brought on specifically for her fashion taste to help design an Apple Watch that would be visually appealing to customers. We’ll find out whether she succeeded when the new device launches in the spring of this year.

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