The Personal Computer That Beat Apple (For a While)

Tandy Radio Shack TRS 80 I personal computer, 1980.
Science & Society Picture Library—Getty Images Introduced in August 1977, the TRS 80 was the first complete, pre-assembled small computer system on the market.

On Aug. 3, 1977, the TRS-80 computer went on sale

When the TRS-80 — a personal computer from Tandy that would be sold via their RadioShack stores, hence TRS — went on sale on Aug. 3 in 1977, computers weren’t exactly new. The Apple I had been introduced the previous year and personal computers were clearly a growing market, but Tandy is often credited with pioneering the idea of mass-market personal computer.

It was just a month after the TRS-80’s release that TIME touted the new breed of cheap computers that were attracting new buyers. Of those computers, Tandy’s was one of the most attractive to buyers. “Some day soon every home will have a computer,” Byron Kirkwood, a Dallas microcomputer retailer, was quoted as saying. “It will be as standard as a toilet.”

By 1981, that prediction was on its way to coming true. TIME reported that the market for personal computers was worth about $1 billion, the vast majority of which was controlled by a few companies. One of them was Apple, which had become a well-known company. A 1980 stock offering had been a Wall Street hit; the Apple II, though it went for more than $1,400, was a hit too.

But Apple wasn’t first on TIME’s list. That place of honor went to Tandy:

The Fort Worth-based Tandy Corp. has the broadest reach of any computer manufacturer through its 8,012 Radio Shack stores. The firm introduced its first small computer, the TRS80, in 1977. A newer version of the TRS80 (popular models now cost $999) has become the largest-selling computer of all time, and Tandy now commands 40% of the small-computer market. Tandy recently introduced the first pocket computer, which shows only one line of information and sells for $249.

But, especially in the fast-moving tech market, few things last forever. Tandy eventually stopped going by that name, switching to RadioShack. RadioShack filed for bankruptcy in February.

Read more from 1977, here in the TIME Vault: Plugging in Everyman

TIME Television

AT&T Unveils Country’s First TV and Cellphone Combo Plan

Tim Boyle/Getty Images An AT&T logo is displayed on an AT&T truck July 25, 2006 in Park Ridge, Illinois.

The company is wasting no time in rolling out new packages

AT&T has introduced what it says is the country’s first nationwide TV and wireless phone combo package, just a few days after completing its $48.5 billion acquisition of satellite TV-provider DirecTV in late June.

The giant telecom unveiled the new offering on Monday, announcing that customers will soon be able choose a plan that includes high-definion TV with DVR as well as wireless phone service with unlimited talk and text as well as 10 gigabytes of data across four phone lines. The plan will be available starting August 10 starting at a base price of $200 per month.

That price includes a basic, $50-a-month TV plan for up to four receivers as well as $160 per month for the four-phone wireless plan, plus a $10 monthly discount for customers who choose the new plan. The “All in One” bundle can be modified to include more expensive TV packages that come with more channels. An “All Included” bundle allows customers to add different high-speed Internet plans to their plans.

The new packages represent AT&T’s first attempt at convincing DirecTV customers to join AT&T’s wireless plans while the company also looks to turn its existing phone customers into DirecTV subscribers.

The bundled options are AT&T’s first new offerings since the company received regulatory approval to merge with DirecTV, a deal that involved a 14 month-long regulatory review process and makes the combined company the largest pay-TV provider in the U.S. Late last month, the Federal Communications Commission finally gave the merger the green light, though not without a list of conditions, namely a four-year agreement that includes pledges to expand AT&T’s high speed fiber Internet to 12.5 million customers while offering discounted broadband service to low-income customers.

The conditions came as little surprise to a telecom industry that has seen regulators move to block past mega-deals, such as Comcast’s thwarted $45 billion deal for Time Warner Cable as well as AT&T’s own failed acquisition of T-Mobile.

TIME Reviews

Hands-On With China’s iPhone Killer

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The OnePlus 2 is one of the best cheap smartphones out there


The OnePlus 2 is finally here, priced at a competitive $329 for the 16GB version and $389 for the 64GB model. But the question on everyone’s mind: Is it really the “flagship killer” as OnePlus calls it?

The short answer is yes, as this phone matches up in many ways to competitors’ models that cost twice the price. However, that’s not to say it’s better in every way. Still, on first impression the OnePlus 2 is an extraordinary phone, one that’s sure to upset the status quo even more than the original OnePlus One did last year.

Same back, new frame

The first striking aspect of the OnePlus 2 is that it looks and feels like a well-made phone that utilizes quality materials. It still feels like a OnePlus – the back sports the same rough textured plastic, which feels more like stone than the slick plastic of other phones. It means the OnePlus 2 is extremely grippy.

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The back is a lot easier to remove this time, too. The rear cover is more like the back on the Galaxy Note 4 – it just peels off the metal frame without any fuss. And it’s that frame that makes all the difference. Suddenly, the OnePlus 2 feels like a flagship, as well as performing like one.

It’s not a particularly thin phone, but it is both narrower and shorter than the iPhone 6 Plus with the same size screen. At 5.5 inches it’s still a big phone, but if you’re used to 5-inch screens then you shouldn’t find the OnePlus 2 too tricky to use.

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At 175g it’s substantial too, but not too heavy to use for prolonged periods.

The design touches don’t end there. The metal buttons are placed exactly where you want them to be and there’s a smart notification toggle that comes with three settings – on, mute and all off, for when you don’t even want it to vibrate. Useful stuff.

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The OnePlus 2 might not feel quite as classy as the Galaxy S6 Edge or iPhone 6 Plus, but it’s not far off them either. On first impressions we prefer bother the look and feel of it over the far more expensive LG G4 and Sony Xperia Z3+. Flagship killer? So far so lethal.

Anaemic screen

The 5.5-inch 1080p screen is perfectly acceptable in terms of specs – on paper it’s the same as the iPhone 6 Plus.

In reality, however, the display is a little anaemic. It’s not the lack of Quad HD resolution that’s the problem – the screen is sharp enough and has good viewing angles. The problem is the muted colours that look washed out, although top brightness is decent.

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There’s no doubt I’d rather look at LG G4 or Galaxy S6’s screen more, but the OnePlus 2’s display is still good, particularly when you compare it to similarly priced handsets.

Cool and quick

Qualcomm Snapdragon 810, 4GB DDR4 RAM (64GB version) 3GB DDR4 RAM (16GB version)

Alarm bells rang when OnePlus announced the OnePlus 2 would use Qualcomm’s Snapdragon 810 chipset. It’s as speedy as it comes when put through its paces, but it does tend to make phones a little toasty.

In the hour or so I had with the OnePlus 2, I didn’t notice any problems at all – and I really tried to get it all hot and bothered. A few dozen photos, two minutes of 4K video, a quick bout of Hill Climb Racing and some general browsing left it barely warm.

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On first impressions it looks like the OnePlus 2 is both slick, fast and responsive without succumbing to some of the issues we’ve experienced with the Xperia Z3+ or LG G Flex 2 that also pack the Snapdragon 810 processor.

This is because the OnePlus 2 is using a revised version of the processor (although HTC reckons it’s the same as the one in the One M9) and has worked hard on the thermal regulation. It’s clearly working.

We weren’t able to put the OnePlus 2 through our range of benchmarks so we don’t know quite yet how well it stacks up to other flagships, but it should be on par, and certainly feels more than fast enough for most people.

Improved camera

13-megapixel rear camera, 5-megapixel front camera, Optical image stabilization

Cameras are one of the most hotly contested aspects of phones. There’s little to separate the iPhone 6 Plus, LG G4 and Galaxy S6 – arguably the best camera phones on the market.

The OnePlus 2 has a 13-megapixel sensor, just like its predecessor, but this time OnePlus has increased the size of the pixels to 1.3 microns. That’s bigger than the 1.1 microns of the S6 but smaller than the 1.5 microns of the iPhone 6. Why should you care? Well the larger the pixel the more light it lets in and this helps when taking photos in darker environments.

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It’s impossible to test a phone camera adequately when you can’t see the images on a big screen, but on first impression the OnePlus 2 manages to take decent shots. The one thing I noticed, however, is that the OnePlus takes an age to process photos with HDR turned on – that’s something the iPhone 6, S6 and G4 have cracked.

This could mean the OnePlus 2 won’t be snuffing out the competition when it comes to taking pictures. It may still be the best cameraphone in its price range, though – we’ll find out when we review it fully.

Breathing easy with OxygenOS

The OnePlus 2 runs OxygenOS on Android 5.0 Lollipop off the bat, unlike the OnePlus One that launched with CyanogenMod.

The experience is almost pure Android, but with a few bells and whistles thrown in. Off screen gestures and customizable buttons are all still there, and it also comes with a bunch of personalization controls. It’s not as power-user pleasing as CyanogenMod, but it is simple to use.

Trusted ReviewsOxygenOS comes with MaxxAudio sound that lets you create a load of setting you can toggle to.

I did have some issues with the camera app, it was tricky to zoom in and flick through images. OnePlus told me this will be resolved in a software update.

The slick SwiftKey keyboard that learns as you type is also included as the OnePlus 2’s main keyboard.

Faster than Touch ID – Less reliable than Touch ID

One of the most talked about new features on the OnePlus 2 is its fingerprint sensor. This lets you unlock the phone using your digits just as you can on the iPhone 6 or Galaxy S6.

It’s quick and easy to set up your fingerprints, and the phone unlocks in fractions of a second when the screen is on. OnePlus claims it unlocks faster than the iPhone 6 and based on our testing that’s right.

Trusted ReviewsThe fingerprint sensor on the OnePlus 2 doesn’t double as a physical button.

However, I found its performance variable when the screen is turned off. It just didn’t work as consistently as I’d like for such a key feature. Hopefully software optimization will sort out a lot of these issues, as they did with the fingerprint scanner on the Galaxy S5.

Type C USB = No more fumbling

Fingerprint scanners are so yesterday though, what about real innovation? Well the OnePlus 2 can lay claim to being the very first smartphone to use Type C USB. That means no more guessing when you’re trying to plug in your phone.

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What’s the OnePlus 2 missing?

Not much when you compare it to the flagships it’s looking to crush. There’s no microSD slot, which plenty of Android fans crave in their phones, but it does include dual SIM slots so you can have two nano-SIMs with two different numbers working off one device.

This isn’t a feature many people in the U.K. or U.S. care about, but it’s huge elsewhere in the world and I’ve always found it handy, particularly when roaming.

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Perhaps the biggest and most interesting omission is NFC. Google Wallet requires NFC to work as a touch-and-pay device and with the growth of Apple Pay, and Samsung Pay coming soon, this is an area the OnePlus 2 will be found wanting.

Less of a problem is a lack of wireless charging, we’re sure third-party cases will come along that provide the feature. The battery isn’t removable either, but at 3,300mAh it should provide ample battery life. We’ll need a lot more time with it before we know for sure, though.

First Impressions

The OnePlus 2 looks to build on the awesome OnePlus One in all the right ways. The fingerprint scanner might not be perfect, but the OnePlus 2 trounces every other phone in its price bracket.

Would I rather have it than a Samsung Galaxy S6 Edge? Not if both were offered to me as a gift and I had to choose. If I had to open my wallet, though, I’d be insane not to consider the exceptional value the OnePlus 2 brings to the table.

Of course it all comes down to being able to buy it. The OnePlus 2 is only available via invitation – does OnePlus like you enough to give you the opportunity to buy one? If yes then it’ll be hard to consider any other phone in its price range. Only the Motorola Moto X Play, announced recently, comes close to offering the same value for money at a decent specification.

This post is in partnership with Trusted Reviews. The article above was originally published at TrustedReviews.com

TIME Apple

Apple Just Lost its Chinese Smartphone Crown

But another company should be even more worried

Apple has hit a road bump in its quest to dominate the Chinese smartphone market, according to data tracking the shipment of phones in the second quarter.

Over the period from April to June, Fortune’s leading startup unicorn Xiaomi regained its label as the largest smartphone vendor in China by capturing a 15.9% market share, according to numbers compiled by research firm Canalys. Right behind was Huawei with a 15.7% share, and with an impressive 48% quarter-on-quarter growth, makes the company the fastest growing phone manufacturer in the top ten.

Apple came in third place, representing a drop from its top perch for the first three months of 2015. Analysts at the firm, however, aren’t as pessimistic as the numbers would indicate. Apple is coming off a record-breaking first quarter of sales in greater China — which includes Hong Kong and Taiwan — where they reaped $16.8 billion on a 71% increase from the previous year, and the iPhone 6 and iPhone 6 Plus have yet to be replaced by their newer iterations. Those phones are expected to be launched next month.

“Competition among major brands has never been so intense. Huawei recorded the highest smartphone shipments in its history without compromising its product margin or profitability. Apple and Samsung have both increased their sales activities in the China market, expanding rapidly in channel coverage through flagship stores and small to medium size phone retailers respectively,” Jingwen Wang, an analyst at Canalys, said in a statement.

The bigger worry is for Samsung, which continues to lose ground in the key China market. Xiaomi and Huawei’s offering of cheap yet high-quality phones are proving hard to beat — one in three smartphones sold in the second quarter were from these two companies. With Xiaomi set to launch its latest Mi5 phone, coupled with Huawei’s new flagship Ascend P8, Samsung has its work cut out for it in China.

TIME self-driving cars

BMW, Audi, and Daimler Just Bought This Technology for Self-driving Cars

Man cleans BMW logo before news conference of German premium automaker BMW in Munich
© Michaela Rehle / Reuters—REUTERS

The German automakers' luxury cars are about to get smarter

A consortium of German premium carmakers agreed Monday to buy HERE, Nokia’s maps business, for about $2.8 billion in a move geared toward boosting their cars’ autonomous driving capabilities.

The BMW Group, Audi AG, and Daimler AG will hold equal stakes in HERE. They pooled their resources to outbid other interested acquirers in Silicon Valley and China, according to Reuters. Buying the mapping technology allows the car companies to offer new premium features—including self-driving capabilities—in their luxury vehicles, which gives them a better hand in their on-going battle against parts suppliers and software rivals in Uber, Google, and Apple.

Nokia was looking to shed its mapping division as part of its integration with Alcatel-Lucent, which it purchased in April.

HERE supplies digital maps to most of the world’s top automakers and to companies like Amazon, Yahoo, and Baidu. Its main competitor is Google Maps. There’s speculation that the German automakers’ purchase of HERE may prompt HERE’s current customers to embrace Google’s technology instead.

Self-driving cars rely on mapping systems to avoid traffic jams or accidents and to find electric charging stations.

“High-precision digital maps are a crucial component of the mobility of the future,” Dieter Zetsche, CEO and chairman of Daimler AG, said in a statement. The deal is aimed at “secur[ing] the independence of this central service for all vehicle manufacturers, suppliers and customers in other industries.”

TIME apps

6 Must-Have Back to School Apps

Second-Graders Use Apple Inc. iPads In The Classroom
Bloomberg—Bloomberg via Getty Images Second graders work on Apple Inc. iPads as part of their classroom work at Park Lane Elementary school, in the Canyons School District, in Sandy, Utah, U.S. on Monday, May 20, 2013.

Smartphones are the new backpacks

When you pen a story about school children and technology, this is typically the spot where the writer goes on about how kids used to walk uphill in the snow, lugging a bag overflowing with heavy tomes, so on and so forth. But the reality is that older people need to get with the times just as much.

These six apps can help students of all ages make the best of the opportunities that today’s mobile devices provide. From homework trackers to ways to chat with classmates, you can do it all with your Android or iOS device. Well, everything except for taking tests — so be sure to study.


Flashcards are a staple of studying. This app takes the pain out of making them by serving them up on a touchscreen. But more than a mere paper replacement, Brainscape tailors its timing to users’ learning needs. Though the app is free, you can purchase pre-made sets of flashcards to help learn things like foreign language vocabulary or world geography.

Sharing capabilities help the app work for study groups or teams, and cross-device syncing means you can pick up on a tablet where you left off on your phone. Even if you’re not a student, Brainscape can be a smart way to continue your education while on a commute, or during dull moments of the day.

Brainscape is available for free on iOS.


Learning a second (or third, or…) language can be a challenge, especially if you take the summer off and forget all your new words. DuoLingo is an addictive way to keep learning because it turns lessons into games packed full of listening, speaking, and translating. With hot streaks being tallied up and hearts measuring how close you’re getting to “game over,” it can be as thrilling as a racer or as confounding as a role playing game. Either way, DuoLingo is as fun as any mobile game going, with bonus points for teaching people everything from Esperanto to Ukranian.

DuoLingo is available for free on Android and iOS.


As a former English major with a Master’s degree (and therefore, a thesis paper under my belt), I can say with some degree of authority that bibliographies are a massive waste of time. Don’t get me wrong — the proper sourcing of material is vital to research, but the rigamarole of punctuation and order is exasperating. In automating the tedious task of note-taking, EasyBib is a major innovation in paper writing. Just fire up the app, point the camera at the book’s bar code, and you’re on your way to marking it up in more than 7,000 citation styles like ASA, AMA and more.

EasyBib is available for free on Android and iOS.


Whether you’re a high schooler with eight periods of classes or a college student tackling dozens of credits, there’s one thing you’ve got for sure: a mess of assignments. iHomework can help you keep track of all your work, slicing and dicing it in a variety of ways. Sorting it by due date, week, month, or by course, the app is more organized than a Trapper Keeper. And in integrating data from Questia, you can link your reading material to your assignments so you don’t have to dig through a pile of papers to find the right information.

A scheduling feature can help you keep track of those random bi-weekly Thursday labs, and you can even mark the location of your courses on a map so you don’t end up on the wrong side of campus. And finally, with iCloud syncing, you can access all this information on whatever Apple-compatible device you’re using at the moment — no need to dig for your iPad.

iHomework is available for $1.99 on iOS.

Khan Academy

“Summer Reading” might be the season’s keywords for our educational system, but why not summer math or science while we’re at it? Khan Academy, a non-profit online portal committed to feeding people’s insatiable hunger for knowledge, offers courses in almost any subject you can imagine, helping people pass tests, improve their comprehension, or even just become better rounded.

Available on Apple devices (there are unofficial Khan Academy apps on Android), the app offers more than 150,000 interactive exercises with step-by-step hints and instant feedback. But it’s not all about quizzes — lectures and videos are part of the curriculum too, making this a solid competitor to distance learning programs, even if you don’t get any credits.

Khan Academy is available for free on iOS.

Here Comes the Bus

If you think “back to school” is all about children, you probably don’t know enough parents being run ragged by a household full of kids. As fun and full of memories as these months can be, stay-at-home parents are also anxiously awaiting the school bell to ring. Here Comes The Bus is a free app that many school districts are using to connect students, parents, and administrators with their GPS-equipped transport.

With arrival and departure information for various stops and schools, it’s great for checking if the bus is running late or if you’ve missed it. You can also get push notifications for schedule changes or when the ride is five minutes away from arriving. And if you have multiple children on different busses, you can track them all simultaneously — which is more than you might say about watching them in the summer.

Here Comes the Bus is available for free on Android and iOS.

TIME Microsoft

Microsoft CEO: Hololens Will Be Out ‘Within the Next Year’

The first version of the augmented reality headset will be geared toward developers and enterprise customers

Developers eager to get their hands on Microsoft’s long-awaited augmented reality headset received some good news on Friday, when CEO Satya Nadella told the BBC that the first version of the HoloLens will be available “within the next year.”

The only catch is that the first version of Microsoft’s HoloLens will be geared more toward “developers and enterprises,” Nadella said in the interview, which means average consumer will likely have to wait a little bit longer to buy a personal HoloLens. Nadella said a “commercial usage” version of the headset would be next in the pipeline. Still, as The Verge points out, Nadella’s latest comments on the HoloLens at least offer some insight into how soon it will be before the holographic computer product ends up in the hands of someone other than a Microsoft employee.

Of course, Microsoft still has big plans when it comes to HoloLens being available for gaming and other commercial uses. Earlier this summer, at E3 2015, the company hosted HoloLens demos featuring gameplay from such popular video games as Minecraft and Halo 5: Guardians. Microsoft has invested heavily in both augmented reality and virtual reality technology, which are two businesses that are expected to generate $150 billion in combined annual revenue by 2020, according to Digi-Capital, a research and advising firm.

TIME Apple

Apple Could Kill Voicemail For Good

Company reportedly testing a new way for you to avoid listening to your voice messages

Of all of Siri’s capabilities, the potential to listen to your voicemails and transcribe them to text could be the best yet.

Business Insider reports that Apple is testing a way for its phones’ virtual assistant, Siri, to transcribe voicemails left on Apple iPhones to text that Apple’s iCloud service sends to the voice mails’ recipient. The process could do away with voicemails for altogether.

Apple did not immediately return a request for comment on the report.

The new capability will no doubt resonate with customers, especially younger ones who, according to a 2012 report from the Pew Research Center, eschew voice conversations in favor of text messages. At the time of the survey, teenagers were sending and receiving a median of 60 text messages a day, up from 50 two years earlier, while avoiding landline voice calls almost entirely.

BI reports that the service is expected to launch in 2016, presumably with the iOS 10 mobile operating system.

TIME Careers & Workplace

This is Why Most Etsy Sellers are Women

Woman Laptop
Getty Images

Women are opening Etsy shops at a much higher rate than they are starting other types of small business

At Etsy, women rule. According to the company’s second annual seller report, 86% of Etsy sellers are female. That’s a dramatic departure from overall trend: Only about a third of U.S. small businesses are women-owned, according a report from the Institute of Women’s Policy Research.

But does an Etsy shop really count as a business? According to 76% of sellers, the answer is yes. And while many do supplement their income in other ways, around 30% of sellers say their store is their sole occupation. The report doesn’t specify how much Etsy sellers are taking in from their shops, but does list their average household income: $56,180. It also notes than more than half would consider scaling their shop by, say, buying new equipment or renting additional space.

So, assuming it’s fair to consider these sellers business owners, what is it about running an Etsy shop that makes it more accessible to women their other types of small businesses? To find out, Fortune reached out to some Etsy experts.

Staying home: 26% of sellers had no paid employment before starting their business

Julie Persons was a stay-at-home mother of two when she joined Etsy in 2006. She began by selling the needle felting pieces she made for fun. When that shop started getting traction she expanded, opening a series of shops selling vintage finds and her original photography.

One of Persons’ stores, “Chicks in Hats,” which sells photographs of, well, chicks wearing hats, began as a project with her then-7-year-old daughter. Persons’ daughter makes the hats; Persons takes the photos. Aside from being a great excuse to spend time with her daughter, Persons says she wanted “show [her daughter] that there’s a way to take any creative idea and take it further.”

About a third of American mothers do not work outside the home, according to the Pew Research Center. This number has been increasing steadily for the past fifteen years, a trend that’s attributed to a range of factors, including high unemployment rates and increasingly unaffordable childcare. According to Etsy, 26% of sellers on the site had no paid employment before starting their stores and 38% were homemakers.

Based in rural Maine, Persons says she makes $40,000 to $45,000 per year on Etsy. And while she says she works full-time hours, she is able to stay home with her kids. “Women are still mainly the ones who stay home,” she says. “Having an online store is a way to do that, while still pursuing other passions and supporting my family.”

No financing required: Less than 1% of sellers took out a loan to start their businesses

Before launching their Etsy shop, friends Ericka Wright and Jessica Herning both had flourishing boutique sewing lines. However, the women found that success to be a mixed bag: While the businesses did well, Wright and Herning said they ended up spending all their time sewing. Both wanted to shift their focus to design rather than production, so they joined forces, opening an Etsy shop selling paper and PDF patterns.

Today, Wright and Herning’s Nashville-based shop Violette Field Threads employs four people and three freelance designers. The pair say Etsy business brings in about $70,000 a year. Still, they have not sought out additional financing to grow their business, choosing to finance it themselves. “We’ve thought about finding an investor and trying to start selling clothes ourselves, but that’s just such a big risk,” says Wright.

Wright and Herning are not unique: Less than 1% of sellers took out a loan to start their businesses, according to Etsy. That’s not terribly surprising given that sellers are mostly women, and women are less likely to tap outside financing over their lifetime, according to a study by the US Department of Commerce. On average, women-owned firms launch with just 64% of the capital of male-owned firms.

While experts can’t quite settle on a reason for the financing gap, most researchers agree that several factors are in play. Studies have found that women are less likely to be approved for loans or to get less favorable terms than men do. They’re also less likely to apply for those loans in the first place and, according to Experian, are likely to have slightly lower credit scores.

Prioritizing happiness: 64%of sellers think that doing something they enjoy is more important than making money

When Rebecca Plotnick was laid off from her job in apparel merchandising in 2008, she took the opportunity to step back and re-evaluate her career goals. A self-taught photographer based in Chicago, she started experimenting with selling her work on Etsy. Now, she says she’s making as much as she did in her old job and has no intention of going back.

“Etsy has allowed me to live my dream,” she says of her frequent photography trips to Paris. “Right now, I’m single, so I use the flexibility to travel. But I see myself having a family and I can do that too.”

Like Rebecca, 74% of sellers were motivated to start their creative business because they want to do something they enjoy, according to the Etsy survey. Nearly two-thirds of sellers agreed that doing something they like is more important than making money.

Etsy sellers aren’t alone. According to a joint study by Fleishman Hillard and Hearst Magazines, when asked to define success, women most frequently cited financial security, family and happiness and deprioritized wealth, luxury and being a senior executive. Women are also slightly more likely to say that enjoying their jobs is extremely important than men are, according to Pew.

“I just came back from 6 weeks of traveling,” Plotnick says. “What other job would let me do that?”

This article originally appeared on Fortune.com

TIME Innovation

Hitchhiking Robot That Crossed Nations Fails to Last 2 Weeks in U.S.

anthropomorphic robot hitchBOT
Paul Darrow—Reuters The anthropomorphic robot named hitchBOT, seen here during its cross-Canada trek in 2014, was destroyed on Aug. 1, 2015 two weeks into its attempted trip across the U.S., according to its creators

Vandals in Philadelphia bring Hitchbot's adventure to an untimely end

A hitchhiking robot eager to explore America has met its demise just two weeks into its cross-country journey.

HitchBOT was vandalized in Philadelphia overnight on Saturday after exploring parts of Massachusetts and New York, Canadian researchers David Smith and Frauke Zeller shared on the project’s website. The friendly robot, who sports yellow polka dot boots and a smiley-face LED screen, had hoped American humans would shuttle it around the country to see Times Square, pose with the Lincoln Statue and tour Walt Disney World, among other destinations on its bucket list.

“Sometimes bad things happen to good robots,” HitchBot’s creators wrote. “We know that many of hitchBOT’s fans will be disappointed, but we want them to be assured that this great experiment is not over. For now we will focus on the question ‘what can be learned from this?’ and explore future adventures for robots and humans.”

The hitchhiking robot is an experiment to see how humans interact with robots. HitchBOT previously journeyed across Canada and Germany without incident, in addition to enjoying a three-week vacation in the Netherlands.


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