TIME marketing

Next Time You Swipe Right, It Could Be a Marketing Stunt

Tinder users at SXSW duped by marketing stunt for movie

All’s fair in love and marketing: a movie debuting at SXSW in Austin used the dating app Tinder as a marketing tool over the weekend, and some users were accidentally catfished.

According to Adweek, Tinder users have been falling for another user called “Ava.” The only problem? “Ava” is actually a fake account to promote Ex Machina, a movie about robots debuting at SXSW last weekend.

“Ava” told one would-be-Tinder-hookup to check out her Instagram, which was packed with promotional materials for Ex Machina. And her photo is actually of Swedish actress Alicia Vikander, who plays a bot in the movie.

So think before you swipe: you could be flirting with an ad.

[Adweek]

TIME movies

See the Most Iconic Examples of Artificial Intelligence in Film

With the release of Neill Blomkamp's Chappie, take a look back at some of the most iconic examples of artificial intelligence in film history, from R2-D2 to The Terminator

TIME Innovation

Five Best Ideas of the Day: February 27

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

1. Hollywood is less diverse than its audiences — and it might be hurting the bottom line.

By Austin Siegemund-Broka in the Hollywood Reporter

2. Facebook’s new suicide prevention tools finally get it right.

By Ashley Feinberg in Gizmodo

3. How will we understand the power of the bacteria in our bodies? Meet the crowdsourced American Gut project.

By American Gut

4. The road to artificial intelligence begins with computers mastering video games like a human being in the 80s.

By Rebecca Morelle at BBC News

5. Salting roads and plowing snow is inefficient and costly. A smart algorithm can save cities millions.

By Marcus Woo in Wired

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Innovation

Five Best Ideas of the Day: January 22

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

1. Want to improve your bottom line? Diversify your workplace.

By Joann S. Lublin in the Wall Street Journal

2. Journalism shouldn’t be a transaction for communities. A local news lab can make it transformational.

By Josh Stearns in Medium

3. The spike of hysteria about artificial intelligence could threaten valuable research.

By Erik Sofge in Popular Science

4. A new vision for securing work and protecting jobs can ensure stability in the face of rising automation.

By Guy Ryder at the World Economic Forum

5. Purchasing carbon offsets is easy. With carbon ‘insetting,’ a business folds sustainable decisions into the supply chain.

By Tim Smedley in the Guardian

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Innovation

Researchers Make Super Mario Self-Aware

I, for one, welcome our new plumber overlords

Mario doesn’t need you anymore to help him rescue the princess. A new project by German researchers, called Mario AI, gives the famous Italian plumber the ability to understand speech and learn new skills as he navigates his colorful world.

Plopped into a level from Super Mario World, this super-smart version of Mario can understand verbal commands from humans spoken in both English and German. He can explore the level of his own volition and make discoveries that he relays to a human observer. For instance, ask Mario what a Goomba is (the most famous of Mario enemies) and he’ll initially say he doesn’t know. Wait until he’s killed one of the creatures, though, and he’ll say, “If I jump on Goomba, then it maybe dies.”

Mario also has different emotional states that dictate his activities in the game world. When he’s hungry, for instance, he’ll search out coins to eat, and when he’s curious, he’ll perform more acrobatics to explore more parts of the level.

The project was developed by a team at Germany’s University of Tubingen. It makes use of speech recognition software developed at Carnegie Mellon Univeristy.

[Mashable]

TIME Mental Health/Psychology

Here’s Proof That Facebook Knows You Better Than Your Friends

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Peter Dazeley—Getty Images Facebook Likes reveal a lot about your personality

Your operating system knows you so well, says science

Nobody knows us better than our family and friends, right? Who else could predict how we’ll react to good and bad news, or whether to pick the pie or ice cream for dessert?

Facebook, for one. Researchers at the University of Cambridge and Stanford University studied how Facebook Likes matched up with people’s own answers on personality tests, as well as those of their close family and friends. With enough Likes of objects, brands, people, music or books, the computer was better at predicting a person’s personality than most of the people closest to them—with the exception of spouses. (They still know us best, it seems.)

MORE: Why a Facebook ‘Sympathize’ Button Is a Terrible Idea

Wu Youyou, a PhD student in the Psychometrics Center at the University of Cambridge, and her colleagues had previously investigated how computer models could predict demographic and psychological traits in people. But inspired by the movie Her, they were curious about how the models would do in evaluating personality traits. They asked 86,220 people on Facebook to complete a 100-question personality survey that determined where they stood on the so-called Big Five traits: openness, conscientiousness, extraversion, agreeableness and neuroticism. They then analyzed their Facebook Likes to generate a model in which Likes were linked to the traits. Likers of meditation, TED talks and Salvador Dali, for example, tended to score higher on openness, while those who liked reality star Snookie, dancing and partying were more extraverted.

On average, people on Facebook had 227 Likes, and this was enough information for the computer to be a better predictor of personality than an average human judge (in other words, a friend), and almost as good as a spouse. The more Likes, the better the computer got. It only took 10 Likes for the computer to outperform a work colleague, for instance, 70 to do better than a friend, and 150 to outscore a family member.

MORE: How Well Do You Know Your Facebook Friends?

“We know people are pretty good at predicting people’s personality traits, because it’s such an important thing in all of our interactions,” says Youyou. “But we were surprised by how computers were able to do better than most friends by using just a single kind of digital data such as Facebook Likes.”

Computers are such good predictors because they can take all the Likes at face value and treat them equally, says Youyou’s co-author Michal Kosinski from Stanford’s department of computer science. People tend to forget information if it’s not top of mind and tend to give more weight to memorable or recent events, potentially biasing our evaluations. But computers can treat each piece of information objectively.

MORE: Your Facebook Profile is Also a Professional Tool

Still, the computer strategy isn’t always entirely accurate. It can’t account for changes in people’s moods and behaviors and outlooks, and given that people are notoriously dynamic, that could be a problem. (People who scored higher on the extraversion scale, for example, did like meeting new people but also inexplicably Liked Tiffany & Co., while those who were more conscientious expressed preferences for mountain biking and motorcycles.) But Kosinski thinks that this kind of computer modeling could help processes like career planning and job recruitment. People just entering the job market could benefit from such personality profiling, which could better link them to the right industries and jobs in those sectors. A free spirit who likes to travel, explore and take risks, for example, likely wouldn’t be happy as an accountant, while an introverted person wouldn’t be ideal for a marketing or public relations position.

Kosinski also speculates that computers could streamline job recruitment. Many companies use personality questionnaires, especially when seeking high-level executives, but such questionnaires can be inaccurate and unreliable, as candidates are incentivized to give the answers they think the company wants to see. Computers might be able to come up with a more accurate personality profile than these questionnaires, if the Facebook data are any indication.

Kosinski recognizes that applying such models is tricky. “We have to be really cautious and make sure we don’t upset people and don’t do anything that breaches the trust between the applicant and the employer, if the employer starts testing without explicit consent,” he says. “But we certainly hope that these technologies can be used to better human life.”

Read next: How Much Time Have You Wasted on Facebook?

Listen to the most important stories of the day.

TIME Innovation

Five Best Ideas of the Day: December 19

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

1. America needs a new testament of hope: “Demanding that we trade confusion and bewilderment for a fight for change that only hope and radical optimism can sustain.”

By Darren Walker in Human Parts on Medium

2. Data Integrity Unit: A team of detectives and data analysts is boosting the accuracy of crime statistics in Los Angeles.

By Joel Rubin and Ben Post in the Los Angeles Times

3. This remarkable community gives autistic children a connection inside the world of Minecraft — and might save their lives.

By Charlie Warzel in BuzzFeed

4. Experts are debating whether artificial intelligence is a threat to humanity. It’s very possible that machines with far less intelligence will cause us harm.

By Mark Bishop in New Scientist

5. The Innovative State: Governments should make markets, not just fix them.

By Mariana Mazzucato in Foreign Affairs

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME robotics

5 Very Smart People Who Think Artificial Intelligence Could Bring the Apocalypse

Theoretical physicist Stephen Hawking poses for a picture ahead of a gala screening of the documentary 'Hawking', a film about the scientist's life.
AFP/Getty Images Theoretical physicist Stephen Hawking poses for a picture ahead of a gala screening of the documentary 'Hawking', a film about the scientist's life.

'The end of the human race'

On the list of doomsday scenarios that could wipe out the human race, super-smart killer robots rate pretty high in the public consciousness. And in scientific circles, a growing number of artificial intelligence experts agree that humans will eventually create an artificial intelligence that can think beyond our own capacities. This moment, called the singularity, could create a utopia in which robots automate common forms of labor and humans relax amid bountiful resources. Or it could lead the artificial intelligence, or AI, to exterminate any creatures it views as competitors for control of the Earth—that would be us. Stephen Hawking has long seen the latter as more likely, and he made his thoughts known again in a recent interview with the BBC. Here are some comments by Hawking and other very smart people who agree that, yes, AI could be the downfall of humanity.

Stephen Hawking

“The development of full artificial intelligence could spell the end of the human race,” the world-renowned physicist told the BBC. “It would take off on its own and re-design itself at an ever increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded.” Hawking has been voicing this apocalyptic vision for a while. In a May column in response to Transcendence, the sci-fi movie about the singularity starring Johnny Depp, Hawking criticized researchers for not doing more to protect humans from the risks of AI. “If a superior alien civilisation sent us a message saying, ‘We’ll arrive in a few decades,’ would we just reply, ‘OK, call us when you get here—we’ll leave the lights on’? Probably not—but this is more or less what is happening with AI,” he wrote.

Elon Musk

Known for his businesses on the cutting edge of tech, such as Tesla and SpaceX, Musk is no fan of AI. At a conference at MIT in October, Musk likened improving artificial intelligence to “summoning the demon” and called it the human race’s biggest existential threat. He’s also tweeted that AI could be more dangerous than nuclear weapons. Musk called for the establishment of national or international regulations on the development of AI.

Nick Bostrom

The Swedish philosopher is the director of the Future of Humanity Institute at the University of Oxford, where he’s spent a lot of time thinking about the potential outcomes of the singularity. In his new book Superintelligence, Bostrom argues that once machines surpass human intellect, they could mobilize and decide to eradicate humans extremely quickly using any number of strategies (deploying unseen pathogens, recruiting humans to their side or simple brute force). The world of the future would become ever more technologically advanced and complex, but we wouldn’t be around to see it. “A society of economic miracles and technological awesomeness, with nobody there to benefit,” he writes. “A Disneyland without children.”

James Barrat

Barrat is a writer and documentarian who interviewed many AI researchers and philosophers for his new book, “Our Final Invention: Artificial Intelligence and the End of the Human Era.” He argues that intelligent beings are innately driven toward gathering resources and achieving goals, which would inevitably put a super-smart AI in competition with humans, the greatest resource hogs Earth has ever known. That means even a machine that was just supposed to play chess or fulfill other simple functions might get other ideas if it was smart enough. “Without meticulous, countervailing instructions, a self-aware, self-improving, goal-seeking system will go to lengths we’d deem ridiculous to fulfill its goals,” he writes in the book.

Vernor Vinge

A mathematician and fiction writer, Vinge is thought to have coined the term “the singularity” to describe the inflection point when machines outsmart humans. He views the singularity as an inevitability, even if international rules emerge controlling the development of AI. “The competitive advantage—economic, military, even artistic—of every advance in automation is so compelling that passing laws, or having customs, that forbid such things merely assures that someone else will get them first,” he wrote in a 1993 essay. As for what happens when we hit the singularity? “The physical extinction of the human race is one possibility,” he writes.

TIME Innovation

Five Best Ideas of the Day: October 31

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

1. “Informal economies are the world’s biggest opportunity for design research, and yet we walk right by them every day.”

By Steve Daniels in Medium

2. Surprisingly, some of the nation’s leading technology enthusiasts are worried that artificial intelligence could be more dangerous than we realize.

By Michael Howard in Esquire

3. If we want diverse stories in our literature, we must commit to enhancing diversity in our education programs.

By Hope Wabuke in the Root

4. Poor dental care — from lack of health coverage or lack of dentists — is a serious health risk. But bad teeth also lock in class inequality.

By Sarah Smarsh in Aeon

5. Let’s innovate against ISIS: Investing in entrepreneurs as well as airstrikes can build a culture stronger than terrorism.

By Toni Verstandig in the Huffington Post

The Aspen Institute is an educational and policy studies organization based in Washington, D.C.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Innovation

Elon Musk Warns Artificial Intelligence Is Like ‘Summoning the Demon’

The "biggest existential threat" to mankind

Elon Musk warned in no uncertain terms recently that the invention of artificially intelligent machines could pose the “biggest existential threat” to mankind.

Musk, the CEO of Tesla and SpaceX, spoke with unusual force about the perils of a technology that could quickly spin out of its inventors’ control during an MIT symposium on Friday, the Washington Post reports. “With artificial intelligence we are summoning the demon,” he said.

“In all those stories where there’s the guy with the pentagram and the holy water, it’s like yeah he’s sure he can control the demon. Didn’t work out,” he added.

Musk called for an international regulatory framework to oversee advances in the technology. He has previously likened artificial intelligence to nukes on Twitter.

[Washington Post]

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