Uber isn’t just for shuttling around tech-savvy twenty-somethings any more — the on-demand car service announced Thursday the launch of UberFAMILY, a feature that will provide busy New York parents with car seats for their children.
But the service is going to come at a price. Although UberFAMILY will be free this weekend in honor of Mother’s Day, adding a car seat will regularly come at a $10 surcharge on top of normal UberX prices. Users currently have to type in the promo code “FAMILY” under the promotions tab in order to unlock UberFAMILY.
New York City parents have already been using the trackable service to transport their teens around the city—carefully watching them get from Point A to Point B on the app.
Uber’s New York City General Manager, Josh Mohrer, told TechCrunch that “several hundred” of its top-rated UberX drivers will now be driving around the city with IMMI Go car seats in their trunks. Mohrer said the drivers have been trained by Dr. Alisa Baer, better known as “Car Seat Lady,” on the proper way to secure the seats.