Look Up, a short film about how social media is making people less social by London writer Gary Turk, has been taking the Internet by storm since it was uploaded to YouTube on April 25, racking up more than 13.6 million views.
However, there is something ironic about watching a video about the pitfalls of social networks on a social network, not to mention the fact that a social network is responsible for making this video as popular as it is. If everyone just logged off at the same time, that would probably be more effective.
WATCH: Viral Video Urges Us To Take a Hard Look at Our Phone Addictions
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Write to Olivia B. Waxman at olivia.waxman@time.com