--- description: Surprise! A princess who doesn't end up with a prince at the end title: And the Most Popular Disney Princess Is... image: https://static.time.com/v3/assets/bltea6093859af6183b/blt493fd168be1188f1/698688663bc999fc201a2b2e/816013_full.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Living](/tag/time-section-living/) ## Living Update your preferences in [Account Settings](/account/preferences/) Close # And the Most Popular Disney Princess Is...  by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Apr 29, 2014 6:24 PM CUT  FROZEN, Elsa (voice: Idina Menzel), 2013\. ©Walt Disney Pictures FROZEN, Elsa (voice: Idina Menzel), 2013\. ©Walt Disney PicturesDisney  by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Apr 29, 2014 6:24 PM CUT In the wonderful (capitalist) world of Disney, the best way to determine a princess’s popularity is by measuring how much money she makes. Here’s how the Disney princesses rank in terms of the amount they’ve earned on eBay since May 2013, according to sellers’ analytic tool [Terapeak as reported by Jezebel](http://jezebel.com/who-is-the-most-popular-disney-princess-on-ebay-1568896937 "undefined"): 1\. Elsa (_Frozen_): $3,397,816 2\. Cinderella (_Cinderella_): $2,504,259 3\. Snow White (_Snow White and the Seven Dwarfs_): $2,301,831 4\. Anna (_Frozen_): $2,165,120 5\. Ariel (_The Little Mermaid_): $1,483,384 6\. Rapunzel (_Tangled_): $598,056 7\. Aurora (_Sleeping Beauty_): $215,856 8\. Merida (_Brave_): $282,188 9\. Jasmine (_Aladdin_): $253,102 10\. Tiana (_The Princess and the Frog_): $84,882 11\. Belle (_Beauty and the Beast_): $6,867 It’s really no surprise that this year Elsa from _Frozen_ is rolling in dough. [_Frozen_ became the No. 1 animated film of all time March](http://time.com/42992/frozen-top-animated-film/ "undefined"). The movie has topped $400 million at the domestic box office and $1 billion total. _Frozen_ toys were sold out everywhere at the beginning of March — four and a half months after the movie’s release. Limited-edition Anna and Elsa dolls go for as much as $1,750 on eBay, and even the regular dolls were sold for hundreds of dollars (even though they retail at about $30 per doll), [according to](http://jezebel.com/frozen-merch-is-sold-out-everywhere-and-parents-are-los-1561331628 "undefined") Jezebel. What _is_ surprising is that the top-selling doll is one who doesn’t end up with a prince at the end. Now that’s progress. In fact, Elsa and Merida are the only dolls even on the list who don’t have a love story. But despite that victory, we still have a long way to go in our doll-purchasing habits. The blonde doll from _Frozen_ unsurprisingly but sadly surpassed the brunette one. And the non-white princesses, Jasmine and Tiana, sat at the bottom of the list. (We’ll assume that Mulan didn’t make the cut because she’s not technically a princess, though she is a total badass.) Jasmine and Tiana only beat out Belle, the bookworm princess (who coincidentally was my favorite growing up as a bookworm myself). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/81078/the-most-popular-disney-princess-frozen/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/81078/the-most-popular-disney-princess-frozen/"},"headline":"And the Most Popular Disney Princess Is...","datePublished":"2014-04-29T18:24:13.000Z","dateModified":"2026-04-13T08:55:12.423Z","description":"Surprise! 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