--- title: Women Are Better Than Men at the Sexy Voice description: Thanks to mate selection, women may be better sweet talkers canonical: https://time.com/71875/what-happens-when-men-try-to-sound-sexy/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2014-04-22T16:13:07.000Z article:modified_time: 2026-04-13T08:55:10.587Z og:title: Women Are Better Than Men at the Sexy Voice og:description: Thanks to mate selection, women may be better sweet talkers og:url: https://time.com/71875/what-happens-when-men-try-to-sound-sexy/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfac83581b1124e53/69868bd555a859768ca80711/168581250-1-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4996 og:image:height: 2810 og:image:alt: 168581250 og:type: article twitter:card: summary_large_image twitter:title: Women Are Better Than Men at the Sexy Voice twitter:description: Thanks to mate selection, women may be better sweet talkers twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfac83581b1124e53/69868bd555a859768ca80711/168581250-1-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # What Happens When Men Try to Sound Sexy > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Apr 22, 2014 4:13 PM UTC  Woman whispering in man ear Woman whispering in man earPiotr Powietrzynski—Getty Images by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Apr 22, 2014 4:13 PM UTC A low, breathy voice is what we’ve decided as a society is “sexy,” whether you’re male or female. But according to a new study, men are not very good at it. In the study, published in _Journal of Nonverbal Behavior_, 20 men and 20 women were asked to use a sexy voice, and 40 people listened to determine whether they were successful. Women were much better at it than men, by lowering their voice and adding a touch of hoarseness. Men could not achieve that. “In fact, although not significantly, it got a bit worse when men tried to sound sexy,” said study author Susan Hughes, a associate professor of psychology at Albright College [in a statement](http://www.albright.edu/news/releases/march/VoiceManipulation.html#.U1aCjusaeSK). So, why is it so hard for men to turn women on with their voice? Well, the researchers think it may have to do with mate selection. Men tend to care more about attractiveness when it comes to finding the right partner, so women have evolved to learn to play up their attractive qualities–like their sexy voice–in order snatch a mate and beat out the other competition. The research also looked at other voice manipulation abilities and found that both genders are successful at making their voices sound smarter, but men outperform women when it comes to making their voice sound more confident. To attract women, men may just need to lower their voices instead of trying to sound sensual. Other research suggests that women like men with deep voices because it[ makes them sound bigger](http://www.smithsonianmag.com/science-nature/why-women-like-deep-voices-and-men-prefer-high-ones-41492244/?no-ist). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/71875/what-happens-when-men-try-to-sound-sexy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/71875/what-happens-when-men-try-to-sound-sexy/"},"headline":"What Happens When Men Try to Sound Sexy","datePublished":"2014-04-22T16:13:07.000Z","dateModified":"2026-04-13T08:55:10.587Z","description":"Thanks to mate selection, women may be better sweet talkers","url":"https://time.com/71875/what-happens-when-men-try-to-sound-sexy/","keywords":["Living","women","Men"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfac83581b1124e53/69868bd555a859768ca80711/168581250-1-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfac83581b1124e53/69868bd555a859768ca80711/168581250-1-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"168581250","caption":"168581250","creditText":"Piotr Powietrzynski—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/71875/what-happens-when-men-try-to-sound-sexy/","name":"What Happens When Men Try to Sound Sexy"}}]}] ```