The lesson? Always sell booze
Ever wonder what would happen if you threw a music festival and no one came? An Australian festival just found out.
Top of the Hill Festival was a well-meaning, community-oriented, all-ages music festival located in Swan Hill, a town located some 350kms north of Melbourne, which has close to 10,000 residents. Fewer than 50 of them came to the festival on Saturday.
When it became clear that the festival was not attracting attendees, organizers slashed to just $10 from 6.30pm onwards in the hopes of getting more people through the gate at the Riverside Park festival site in time for a headlining set by Australian band Audemia. The price cutting effort didn’t work and the festival closed. “The acts on the day were great and the people who supported us and came on the day were fantastic,” festival organizer Brad Morpeth told The Guardian. “We just didn’t have the right combination for Swan Hill.”
Festival organizers are conducting a survey on their Facebook page looking to the community for answers as to what went wrong. So far, high ticket prices, a line up without any major musical acts and a lack of alcohol at the event seem to be the culprits.
“Regardless of there being no one there, I’m very proud of how our setup came together,” organizers said on the festival’s Facebook page. “We haven’t dismissed a 2015 event, but we have just got to go back to the drawing board.”
[via The Guardian]