--- title: Eat Like Andy Super Bowl Commercial Features Andy Warhol description: Here's why you saw the inimitable Andy Warhol star in a 2019 Super Bowl commercial, nearly three decades after his death. canonical: https://time.com/5520022/andy-warhol-burger-king-super-bowl-ad/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-02-04T14:41:55.000Z article:modified_time: 2026-04-13T07:57:18.096Z og:title: Why You Saw Andy Warhol in That 2019 Super Bowl Ad og:description: There's a reason he popped up in a commercial so many years after he died og:url: https://time.com/5520022/andy-warhol-burger-king-super-bowl-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7107d06c186a71c2/69894478929fad350cbf2a1c/andy-warhol-burger-king-super-bowl-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2807 og:image:height: 1579 og:image:alt: Andy Warhol og:type: article twitter:card: summary_large_image twitter:title: Why You Saw Andy Warhol in That 2019 Super Bowl Ad twitter:description: There's a reason he popped up in a commercial so many years after he died twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7107d06c186a71c2/69894478929fad350cbf2a1c/andy-warhol-burger-king-super-bowl-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Here's Why You Saw Andy Warhol Star in a Burger King Super Bowl Commercial > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=37f1a8e8-67ef-4cab-9637-f62e49638a9f&cr=time-nl-network-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 4, 2019 2:41 PM UTC  Andy Warhol at his May 1971 retrospective at the Whitney Museum of American Art, New York. (Photo by Jack Mitchell/Getty Images) Andy Warhol at his May 1971 retrospective at the Whitney Museum of American Art, New York. (Photo by Jack Mitchell/Getty Images) Jack Mitchell—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 4, 2019 2:41 PM UTC Over three decades after his death, [Andy Warhol](http://time.com/4214244/business-success-andy-warhol/) starred in a [Super Bowl commercial](http://time.com/5515400/best-super-bowl-commercials-2019/) for [Burger King](http://time.com/5117628/burger-king-whopper-net-neutrality-ad/) that implored viewers to “Eat like Andy.” The 45-second clip takes a refreshing “less is more” approach to the traditional splashy Super Bowl commercial format. In the minimalist Super Bowl 53 ad spot, Warhol is seen unwrapping and then eating a Burger King Whopper burger — dipping it in ketchup, no less. There’s no audio aside from the ambient sound in the clip, which ends simply and succinctly with the laconic hashtag caption, #EatLikeAndy. How did the the world’s most famous pop artists come to star in a Burger King commercial over 30 years after his death? The advertisement came to life thanks to real footage from a 1982 experimental film titled _66 Scenes From America_ by Danish filmmaker Jørgen Leth. The film, which examines facets of American life, featured about four and a half minutes of cinema verité footage of Warhol unwrapping and eating a Whopper in New York City. Both the Super Bowl ad version and the full, unedited clip are available online for viewing. However, this Burger King ad spot almost didn’t happen. According to an [interview with Leth](https://adage.com/article/cmo-strategy/burger-king-andy-warhol-super-bowl-ad/316498/), Warhol had initially requested McDonald’s, as he believed the logo had a better design, but settled for eating Burger King, preferring it to other brandless or neutral options. As demonstrated by many of his works, Warhol was not shy about interacting commercialism or corporate America. And for those who thought that Warhol’s choosing Burger King since McDonald’s wasn’t available was a less than desirable choice, the fast food chain had a statement that quickly settled the conversation. > [](https://twitter.com/BurgerKing/status/1092251066861846531) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5520022/andy-warhol-burger-king-super-bowl-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5520022/andy-warhol-burger-king-super-bowl-ad/"},"headline":"Here's Why You Saw Andy Warhol Star in a Burger King Super Bowl Commercial","datePublished":"2019-02-04T14:41:55.000Z","dateModified":"2026-04-13T07:57:18.096Z","description":"#EatLikeAndy","url":"https://time.com/5520022/andy-warhol-burger-king-super-bowl-ad/","keywords":["Newsfeed","onetime","Super Bowl 2019"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7107d06c186a71c2/69894478929fad350cbf2a1c/andy-warhol-burger-king-super-bowl-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7107d06c186a71c2/69894478929fad350cbf2a1c/andy-warhol-burger-king-super-bowl-ad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Andy Warhol","caption":"Andy Warhol","creditText":"Jack Mitchell—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5520022/andy-warhol-burger-king-super-bowl-ad/","name":"Here's Why You Saw Andy Warhol Star in a Burger King Super Bowl Commercial"}}]}] ```