--- title: Super Bowl 2018: Bud Light Commercial Introduces Bud Knight description: The culmination of another chapter in Bud Light's viral "Dilly Dilly" campaign is here just in time for Super Bowl 2018. canonical: https://time.com/5129169/super-bowl-2018-bud-light-commercial-bud-knight/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-02-01T20:21:24.000Z article:modified_time: 2026-10-12T08:56:03.086Z og:title: Meet 'Bud Knight' in Bud Light's Super Bowl Commercial og:description: Introducing the Bud Knight, Dilly Dilly style og:url: https://time.com/5129169/super-bowl-2018-bud-light-commercial-bud-knight/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt79f30cefaad01809/6988fa4222fb85dc7ae2492a/screen-shot-2018-02-01-at-2-10-04-pm.png?branch=production&width=1197&quality=75&auto=webp&crop=16:9 og:image:width: 1197 og:image:height: 673 og:image:alt: Super-Bowl-2018-Bud-Light-Commercial og:type: article twitter:card: summary_large_image twitter:title: Meet 'Bud Knight' in Bud Light's Super Bowl Commercial twitter:description: Introducing the Bud Knight, Dilly Dilly style twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt79f30cefaad01809/6988fa4222fb85dc7ae2492a/screen-shot-2018-02-01-at-2-10-04-pm.png?branch=production&width=1197&quality=75&auto=webp&crop=16:9 ---  # Bud Light's Hilarious Super Bowl 2018 Commercial Is Here to Help You Party Like It's Medieval Times > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=0587e433-3904-4c38-b0bd-a406914d350a&cr=time-nl-brief-2026q3-v1) ## Video: Super Bowl Winners Pay as Much in Taxes as You Make in a Year [Watch (HLS stream): Super Bowl Winners Pay as Much in Taxes as You Make in a Year](https://cdn.jwplayer.com/manifests/esNLVQro.m3u8) (1:02)  _Published 2017-02-03. Winners of the big game score big, and pay up big, too._  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 1, 2018 8:21 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 1, 2018 8:21 PM UTC The culmination of another chapter in [Bud Light’s](http://time.com/3680274/bud-light-super-bowl-ad-pac-man/) viral “Dilly Dilly” campaign is here just in time for [Super Bowl 2018](http://time.com/5128812/jimmy-kimmel-guillermo-super-bowl-2018/). In the minute-long [commercial](http://time.com/5127867/olympics-2018-lindsey-vonn-super-bowl-commercial/) — which will air during the second quarter of Sunday’s game between the New England Patriots and Philadelphia Eagles — the beer giant introduces the Bud Knight just in time to save the king and his army of townspeople from sure defeat. However, it turns out he only showed up to pick up a case of Bud Light at a store conveniently located next to the war-torn battlefield. “A buddy of mine is having this 30th birthday thing,” he explains. “Hey, if you survive, come by.” But luckily, the blue-armored hero then has a change a heart and pulls out his sword to put an end to the fighting once and for all. “Wow, somebody likes attention,” the king says as he watches the scene from afar. 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