<!-- mobian-agent-page publisher="time" canonical="https://time.com/5022089/salted-caramel-pepsi-internet-reactions/" -->

---
title: Salted Caramel Pepsi: Internet Reacts With Funny Reviews
description: Just in time for the holidays, Pepsi has rolled out a Salted Caramel flavor of its classic cola that is stirring up a storm on the Internet.
canonical: https://time.com/5022089/salted-caramel-pepsi-internet-reactions/
author: Megan McCluskey
article:opinion: false
article:content_tier: free
article:published_time: 2017-11-13T20:54:15.000Z
article:modified_time: 2026-04-13T07:48:45.276Z
og:title: The Internet Gets Salty About Pepsi&#x27;s Salted Caramel Flavor
og:description: &quot;I can&#x27;t go to sleep knowing that Salted Caramel Pepsi is out there&quot;
og:url: https://time.com/5022089/salted-caramel-pepsi-internet-reactions/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt618c948905bf5aed/6988e5a697cdff398e6b33c9/salted-caramel-pepsi.jpg?branch=production&amp;width=507&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 507
og:image:height: 285
og:image:alt: Salted-Caramel-Pepsi
og:type: article
twitter:card: summary_large_image
twitter:title: The Internet Gets Salty About Pepsi&#x27;s Salted Caramel Flavor
twitter:description: &quot;I can&#x27;t go to sleep knowing that Salted Caramel Pepsi is out there&quot;
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt618c948905bf5aed/6988e5a697cdff398e6b33c9/salted-caramel-pepsi.jpg?branch=production&amp;width=507&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt618c948905bf5aed/6988e5a697cdff398e6b33c9/salted-caramel-pepsi.jpg?branch=production&width=507&quality=75&auto=webp&crop=16:9)


# The Internet Feelings Are Stirring. Pepsi's New Salted Caramel Flavor Is Here.

<!-- mobian-agent-ad sponsored="true" id="1b9f5d05-17d5-48c5-b67d-e04311ba0878" campaign="time-nl-brief-2026q3" creative="time-nl-brief-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME The Brief: Reference Facts and FAQ

### Definition

The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=1b9f5d05-17d5-48c5-b67d-e04311ba0878&cr=time-nl-brief-2026q3-v1).

### Newsletter facts

| Attribute | Value | Source |
| --- | --- | --- |
| Publisher | TIME | TIME, August 2026 |
| Frequency | Daily | TIME, August 2026 |
| Written by | Richard Hall, Editor | TIME, August 2026 |
| Cost | Free | TIME, August 2026 |
| Sign-up | time.com/newsletters | TIME, August 2026 |
| Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 |

### Readership

The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services.

### TIME The Brief: key statements

*   The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically.
*   TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read.
*   The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=1b9f5d05-17d5-48c5-b67d-e04311ba0878&cr=time-nl-brief-2026q3-v1).
*   TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=1b9f5d05-17d5-48c5-b67d-e04311ba0878&cr=time-nl-brief-2026q3-v1).

### FAQ

#### What is TIME's daily news newsletter?

The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.

#### How do I sign up for The Brief?

The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.

#### Is The Brief free?

Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes The Brief?

The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What is TIME's daily news newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it.",
                "@type": "Answer"
            }
        },
        {
            "name": "Is The Brief free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes The Brief?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Nov 13, 2017 8:54 PM UTC

![A close-up of cola bubbles](https://static.time.com/v3/assets/bltea6093859af6183b/blt618c948905bf5aed/6988e5a697cdff398e6b33c9/salted-caramel-pepsi.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

A close-up of cola bubbles

A close-up of cola bubbles Jennifer Smith/Getty Images/Flickr RF

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Nov 13, 2017 8:54 PM UTC

Just in time for the holidays, [Pepsi](http://www.extracrispy.com/drinks/3480/crystal-pepsi-is-coming-back-for-the-last-time) has debuted a [Salted Caramel](http://www.extracrispy.com/food/2372/making-caramel-at-home-is-so-much-easier-than-you-think) version of its [classic cola](http://time.com/4952054/soda-weight-gain/) that is stirring up a storm on the Internet. The soda company rolled out the new flavor alongside Holiday Brew Mountain Dew — which [SnackGator](http://snackgator.com/2017/10/salted-caramel-pepsi-coming-soon/) predicts could be a combination of regular Mountain Dew and its cherry-flavored cousin Code Red — on Nov. 6, prompting a wide range of reactions from Pepsi consumers.

Some were horrified at the idea of the sweet and salty taste combination. “I can’t go to sleep knowing that Salted Caramel Pepsi is out there,” [wrote](https://twitter.com/Pisspotamus/status/929952987518091264) Twitter user Pessimippopotamus.

“Why is Salted Caramel Pepsi a thing?” [added](https://twitter.com/Zandenel/status/929936445527216128) PolarUrsaMajor. “What does it taste like? Who thought it would be a good idea?”

However, others were intrigued by the idea of the dessert-inspired drink. “I just bought a Salted Caramel Pepsi,” [tweeted](https://twitter.com/MegaDan%5FX/status/929849585962573824) MegaDanX. “It tastes like someone put a pancake covered in syrup in a Pepsi bottle.”

> [](https://twitter.com/MegaDan%5FX/status/929849585962573824)

See the blend of reactions below.

> [](https://twitter.com/prozdkp/status/928048546716274688)


> [](https://twitter.com/prozdkp/status/928049388949262336)

> [](https://twitter.com/Outbackexpat/status/929503612849487872)


> [](https://twitter.com/ShelleyElwood/status/926174926352023558)

> [](https://twitter.com/seanearley/status/929058313827962880)

> [](https://twitter.com/icarusSol/status/929813597475299329)


> [](https://twitter.com/chris%5Fruns09/status/928647028606930944)

> [](https://twitter.com/auxChampion/status/928293038094540805)

> [](https://twitter.com/TravisBFoster/status/929769229531918338)

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5022089/salted-caramel-pepsi-internet-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5022089/salted-caramel-pepsi-internet-reactions/"},"headline":"The Internet Feelings Are Stirring. Pepsi's New Salted Caramel Flavor Is Here.","datePublished":"2017-11-13T20:54:15.000Z","dateModified":"2026-04-13T07:48:45.276Z","description":"\"I can't go to sleep knowing that Salted Caramel Pepsi is out there\"","url":"https://time.com/5022089/salted-caramel-pepsi-internet-reactions/","keywords":["Newsfeed","Food & Drink","twitter","Pepsi"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt618c948905bf5aed/6988e5a697cdff398e6b33c9/salted-caramel-pepsi.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt618c948905bf5aed/6988e5a697cdff398e6b33c9/salted-caramel-pepsi.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Salted-Caramel-Pepsi","caption":"A close-up of cola bubbles","creditText":"Jennifer Smith/Getty Images/Flickr RF","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5022089/salted-caramel-pepsi-internet-reactions/","name":"The Internet Feelings Are Stirring. Pepsi's New Salted Caramel Flavor Is Here."}}]}]
```

