--- title: Google's Halloween Doodle Celebrates Being Yourself description: Google's animated Halloween video follows Jinx the lonely ghost on a journey of discovering no disguises are needed to make new friends canonical: https://time.com/5003440/google-doodle-halloween-2017/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2017-10-31T03:26:11.000Z article:modified_time: 2026-08-04T07:47:26.529Z og:title: Google's Halloween Doodle Celebrates Being Yourself og:description: Don't be spooked: Google's new Doodle unmasks an important lesson og:url: https://time.com/5003440/google-doodle-halloween-2017/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf186500836ee150e/6988e3e786f68e1c146e709e/google-doodle-halloween.png?branch=production&width=391&quality=75&auto=webp&crop=16:9 og:image:width: 391 og:image:height: 220 og:image:alt: Google Doodle Halloween og:type: article twitter:card: summary_large_image twitter:title: Google's Halloween Doodle Celebrates Being Yourself twitter:description: Don't be spooked: Google's new Doodle unmasks an important lesson twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf186500836ee150e/6988e3e786f68e1c146e709e/google-doodle-halloween.png?branch=production&width=391&quality=75&auto=webp&crop=16:9 ---  # Google Doodle Celebrates Halloween With This Ghostly Animated Tale > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=17e0a60c-3f7d-4885-b7bc-1bed4c42ef86&cr=time-nl-brief-2026q3-v1) ## Video: 7 Last Minute Halloween Costumes [Watch (HLS stream): 7 Last Minute Halloween Costumes](https://cdn.jwplayer.com/manifests/Z6xKf4L7.m3u8) (2:05)  _Published 2017-10-27. 7 cheap, last minute halloween costumes that will get you attention at the halloween party._ by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Oct 31, 2017 3:26 AM UTC  Google celebrates Halloween with a new doodle. Google celebrates Halloween with a new doodle. Google by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Oct 31, 2017 3:26 AM UTC Google’s [Halloween Doodle](https://www.google.com/doodles/halloween-2017) this year animates an ordeal that has haunted us all: the costume dilemma. Jinx the lonely ghost is caught in the clutches of costume anxiety, unable to pick which outfit is best for the Monster Mash. Should Jinx be a witch? A mummy? An astronaut? A bat? Or a pirate? Dying to get it right and fit in with the trick-or-treat crew, the lonely ghost undergoes a few dreadful episodes of lost attire and mis-wrapped mummification. After much hocus pocus, the frightfully lonely ghost slips back into the night wearing a sheet as a disguise to hide embarrassment. But soon, Jinx’s sheet is spirited away by the wind. Jinx discovers there is no need to be spooked however, as the trick-or-treat gang accepts the unmasked ghost as a new friend. Google says initially it had thought of a storyline bringing back last year’s mischievous Momo the cat, who would dress up as a ghost only to be entranced by a real one. But the creators decided the romantic plot was better suited to Valentine’s Day. Instead, they settled on Jinx and a meaningful story of not being spooked out of being yourself. “In the end, Jinx finds wearing a disguise is no match for being yourself,” Google says. ## Transcript Don't have your Halloween disguise ready yet? Here are seven last- minute costume ideas that are cheap, trendy, and sure to get you attention at the Halloween party. Kylie's makeup swatches are breaking the internet. Copy the Snapchat queen's look by wearing a pair of ripped jeans and add shades of pink, red, and nudes to your arm. But don't splurge on a bunch of lip kits. You can purchase five or six drugstore dupes for around $ 15. Go as one of the most popular drinks this year, the Starbucks Unicorn Frappuccino. Wear a purple or pink dress and print out a Starbucks logo. Paint a paper towel tube green for the straw and use cotton balls as the whip on top. Add some sparkles and pick up a unicorn horn for around $ 8. Arthur's fist has some serious meme fame which makes for the perfect costume. Dress in the aardvark's signature yellow sweater and blue jeans. The brown framed glasses and brown ears will set you back around $ 15. Who could forget when pop star, Ariana Grande found herself in a scandal over licking a donut. Pull your hair up into her iconic high half- pony. Grab an oversized hoodie and a pair of knee- high boots. Add a powdered donut for a buck and you're ready to go. The Monopoly man is making a comeback at his recent appearance at the Senate hearing. To throw together a Rich Uncle Pennybags wear a suit, dress shirt, red bow tie, top hat, white mustache, cane and an optional monocle. Accessory should cost you around $ 26. Donald Trump's former campaign manager still hangs around the White House. Kellyanne Conway sports a maroon dress, blonde hair and a cell phone to take all those Oval Office pics. Sit strangely on a couch and your costume will be an instant hit. Bring on the seasoning. 2017 kicked off with Turkish chef Salt Bae who became an internet sensation for his suave style. Slick your hair, pull on a white t- shirt, black jeans, and a pair of sunnies. Don't forget his favorite ingredient. [ MUSIC ] Don't let time or money get in the way of rockin an awesome costume. Happy Halloween. 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