--- title: Campbell's Soup Ad Shows Kids Bonding Over Star Wars description: Campbell's Soup has released an inspiring new Star Wars-themed ad featuring two kids bonding over their love for the galaxy far, far away. canonical: https://time.com/4968931/campbells-soup-ad-star-wars-kids/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2017-10-05T14:00:51.000Z article:modified_time: 2026-08-19T07:44:35.158Z og:title: Kids Bond Over Star Wars in This Heartwarming Campbell's Ad og:description: The language of the galaxy far, far away is universal og:url: https://time.com/4968931/campbells-soup-ad-star-wars-kids/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7b3310a5706378ca/6988e08bcf40a83712c49ab9/screen-shot-2017-10-04-at-11-57-34-am.png?branch=production&width=1001&quality=75&auto=webp&crop=16:9 og:image:width: 1001 og:image:height: 563 og:image:alt: Campbells-Star-Wars-Soup og:type: article twitter:card: summary_large_image twitter:title: Kids Bond Over Star Wars in This Heartwarming Campbell's Ad twitter:description: The language of the galaxy far, far away is universal twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7b3310a5706378ca/6988e08bcf40a83712c49ab9/screen-shot-2017-10-04-at-11-57-34-am.png?branch=production&width=1001&quality=75&auto=webp&crop=16:9 ---  # Watch Two Kids Discover the Magic of _Star Wars_ in This Heartwarming Campbell's Ad > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 5, 2017 2:00 PM UTC  Campbells  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 5, 2017 2:00 PM UTC [Campbell’s Soup](http://time.com/4523586/campbells-soup-spider-girl-ad/) has debuted an inspiring new [_Star Wars_\-themed](http://time.com/4950653/justin-trudeau-chewbacca-socks/) ad featuring two kids bonding over their love for the [galaxy far, far away](http://time.com/4661969/star-wars-the-last-jedi-everything-we-know/). The 15-second spot shows the young boys — who each speak a different language — seated on opposite sides of a table in a school cafeteria. After one unsuccessfully tries to bridge the language gap, he spots the other’s _Star Wars_ thermos and quickly figures out a different way to connect with his lunch mate. “Campbell’s new _Star Wars_ soups, made for real, real life,” the voiceover concludes. The commercial promotes the company’s limited-edition _Star Wars_ cans and is part of a bigger push from Campbell’s centered around the upcoming release of the franchise’s eighth installment, _The Last Jedi_,on December 15. This isn’t the first time Campbell’s has taken a _Star Wars_\-focused approach to its advertising. The viral 2015 ad [“Your Father”](http://time.com/4068363/campbells-soup-star-wars-gay-dads-father-ad/) featured two dads impersonating Darth Vader as they spoon-feed soup to their toddler son. 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