--- title: Campbell's Spider-Girl Ad Shows Anyone Can Be a Superhero description: Campbell's Soup has rolled out a heartwarming — and gender norm-shattering — spot to promote its new Spider-Man Soup for kids. canonical: https://time.com/4523586/campbells-soup-spider-girl-ad/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-10-10T14:23:24.000Z article:modified_time: 2026-04-13T07:37:27.759Z og:title: This New Campbell's Ad Shows Anyone Can Be a Superhero og:description: Just wait until lunch is served. og:url: https://time.com/4523586/campbells-soup-spider-girl-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=628&quality=75&auto=webp&crop=16:9 og:image:width: 628 og:image:height: 353 og:image:alt: screen-shot-2016-10-10-at-10-28-44-am og:type: article twitter:card: summary_large_image twitter:title: This New Campbell's Ad Shows Anyone Can Be a Superhero twitter:description: Just wait until lunch is served. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=628&quality=75&auto=webp&crop=16:9 ---  # This New Campbell's Ad Shows Anyone Can Be a Superhero > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. 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There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=a83d5f5f-2cd8-406d-a632-f266bb421258&cr=time-nl-network-2026q3-v1)  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 10, 2016 2:23 PM UTC   by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 10, 2016 2:23 PM UTC Following the viral success of its [Star Wars](http://time.com/4490070/adam-driver-star-wars-episode-viii-similar-empire-strikes-back/)\-themed [“Your Father” commercial](http://time.com/4068363/campbells-soup-star-wars-gay-dads-father-ad/) featuring two dads, [Campbell’s Soup](http://time.com/4029212/keurig-campbells-soup-k-cups/) has rolled out an equally heartwarming — and gender norm-shattering — spot to promote its new Spider-Man Soup for kids. Dubbed “Spidey,” the ad shows a child dressed in a Spider-Man costume engaging in a series of hijinks as their mom cleans up around the house. Finally, lunch is served and the mask is removed, revealing the young superhero is a young girl. The spot is one of nine released Monday as part of the ongoing “Real, Real Life” campaign, which “celebrates the joys, frustrations and humor of real life in today’s modern American families,” Campbell’s tells TIME. 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