--- description: Campbell's Soup has rolled out a heartwarming — and gender norm-shattering — spot to promote its new Spider-Man Soup for kids. title: This New Campbell's Ad Shows Anyone Can Be a Superhero image: https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # This New Campbell's Ad Shows Anyone Can Be a Superhero  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Oct 10, 2016 2:23 PM CUT   by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Oct 10, 2016 2:23 PM CUT Following the viral success of its [Star Wars](http://time.com/4490070/adam-driver-star-wars-episode-viii-similar-empire-strikes-back/ "undefined")\-themed [“Your Father” commercial](http://time.com/4068363/campbells-soup-star-wars-gay-dads-father-ad/ "undefined") featuring two dads, [Campbell’s Soup](http://time.com/4029212/keurig-campbells-soup-k-cups/ "undefined") has rolled out an equally heartwarming — and gender norm-shattering — spot to promote its new Spider-Man Soup for kids. Dubbed “Spidey,” the ad shows a child dressed in a Spider-Man costume engaging in a series of hijinks as their mom cleans up around the house. Finally, lunch is served and the mask is removed, revealing the young superhero is a young girl. The spot is one of nine released Monday as part of the ongoing “Real, Real Life” campaign, which “celebrates the joys, frustrations and humor of real life in today’s modern American families,” Campbell’s tells TIME. Watch the ad above. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4523586/campbells-soup-spider-girl-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4523586/campbells-soup-spider-girl-ad/"},"headline":"This New Campbell's Ad Shows Anyone Can Be a Superhero","datePublished":"2016-10-10T14:23:24.000Z","dateModified":"2026-04-13T07:37:27.759Z","description":"Spider-girl to the rescue!","url":"https://time.com/4523586/campbells-soup-spider-girl-ad/","keywords":["Newsfeed","Food & Drink","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"screen-shot-2016-10-10-at-10-28-44-am","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4523586/campbells-soup-spider-girl-ad/","name":"This New Campbell's Ad Shows Anyone Can Be a Superhero"}}]}] ```