--- title: Campbell's Spider-Girl Ad Shows Anyone Can Be a Superhero description: Campbell's Soup has rolled out a heartwarming — and gender norm-shattering — spot to promote its new Spider-Man Soup for kids. canonical: https://time.com/4523586/campbells-soup-spider-girl-ad/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-10-10T14:23:24.000Z article:modified_time: 2026-04-13T07:37:27.759Z og:title: This New Campbell's Ad Shows Anyone Can Be a Superhero og:description: Just wait until lunch is served. og:url: https://time.com/4523586/campbells-soup-spider-girl-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: screen-shot-2016-10-10-at-10-28-44-am og:type: article twitter:card: summary_large_image twitter:title: This New Campbell's Ad Shows Anyone Can Be a Superhero twitter:description: Just wait until lunch is served. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  # This New Campbell's Ad Shows Anyone Can Be a Superhero  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 10, 2016 2:23 PM UTC   by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 10, 2016 2:23 PM UTC Following the viral success of its [Star Wars](http://time.com/4490070/adam-driver-star-wars-episode-viii-similar-empire-strikes-back/)\-themed [“Your Father” commercial](http://time.com/4068363/campbells-soup-star-wars-gay-dads-father-ad/) featuring two dads, [Campbell’s Soup](http://time.com/4029212/keurig-campbells-soup-k-cups/) has rolled out an equally heartwarming — and gender norm-shattering — spot to promote its new Spider-Man Soup for kids. Dubbed “Spidey,” the ad shows a child dressed in a Spider-Man costume engaging in a series of hijinks as their mom cleans up around the house. Finally, lunch is served and the mask is removed, revealing the young superhero is a young girl. The spot is one of nine released Monday as part of the ongoing “Real, Real Life” campaign, which “celebrates the joys, frustrations and humor of real life in today’s modern American families,” Campbell’s tells TIME. Watch the ad above. Campbell's Spider-Girl Ad Shows Anyone Can Be a Superhero ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4523586/campbells-soup-spider-girl-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4523586/campbells-soup-spider-girl-ad/"},"headline":"This New Campbell's Ad Shows Anyone Can Be a Superhero","datePublished":"2016-10-10T14:23:24.000Z","dateModified":"2026-04-13T07:37:27.759Z","description":"Spider-girl to the rescue!","url":"https://time.com/4523586/campbells-soup-spider-girl-ad/","keywords":["Newsfeed","Food & Drink","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32619d63a348e798/6988a95ea988cac9026b9b47/screen-shot-2016-10-10-at-10-28-44-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"screen-shot-2016-10-10-at-10-28-44-am","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4523586/campbells-soup-spider-girl-ad/","name":"This New Campbell's Ad Shows Anyone Can Be a Superhero"}}]}] ```