--- ---  # Gigi Hadid Transformed Into a Literal Bouquet for This Runway Show Because Fashion  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 22, 2017 4:45 PM UTC  MILAN, ITALY - SEPTEMBER 21: Gigi Hadid walks the runway at the Moschino Ready to Wear Spring/Summer 2018 fashion show during Milan Fashion Week Spring/Summer 2018 on September 21, 2017 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) MILAN, ITALY - SEPTEMBER 21: Gigi Hadid walks the runway at the Moschino Ready to Wear Spring/Summer 2018 fashion show during Milan Fashion Week Spring/Summer 2018 on September 21, 2017 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)Victor VIRGILE—Gamma-Rapho via Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 22, 2017 4:45 PM UTC While fashion is characterized by its capricious attitudes towards convention — look no further than [Raf Simons’ $200 roll of accessorizing duct tape —](http://time.com/4901980/raf-simons-duct-tape/) it’s probably safe to say that [Moschino](http://time.com/4525844/nordstrom-moschino-drug-theme/) creative director [Jeremy Scott](http://newsfeed.time.com/2014/02/21/moschino-mcdonalds-milan-fashion-week-jeremy-scott/) has cornered the market on keeping the fashion flock on their toes with his irreverent and playful collections that often riff on corporate branding and pop culture (past collection themes have included [McDonald’s](http://time.com/4505844/mcdonalds-breakfast-happy-meal/) and [Barbie.)](http://time.com/4196229/barbies-new-body-watch-designers-explain-why-they-changed-her/) Case in point? His zany Spring/Summer ’18 runway show for Moschino where he sent supermodel [Gigi Hadid](http://time.com/4884947/gigi-hadid-lookalike-iza-ijerman/) down the runway dressed as a human bouquet, swathed in a sea of flowers and wrapped up with large red bow. While it’s yet to be seen how wearable this look will be in real life, it made for a spectacular spectacle for the catwalk. As Miranda Priestly would say, [“Florals for spring? Groundbreaking.”](http://time.com/4388027/the-devil-wears-prada-at-10/) Gigi Hadid Wore a Flower Bouquet at the Moschino Runway Show ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4953463/gigi-hadid-moschino/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4953463/gigi-hadid-moschino/"},"headline":"Gigi Hadid Transformed Into a Literal Bouquet for This Runway Show Because Fashion","datePublished":"2017-09-22T16:45:37.000Z","dateModified":"2026-04-13T07:47:28.752Z","description":"Florals for spring? Groundbreaking","url":"https://time.com/4953463/gigi-hadid-moschino/","keywords":["Newsfeed","viral","fashion","Gigi Hadid"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3b2899439899ba58/6988def94ee2627cee30f1dc/gigi-hadid-bouquet-moschino-runway-show.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3b2899439899ba58/6988def94ee2627cee30f1dc/gigi-hadid-bouquet-moschino-runway-show.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Moschino - Runway - Milan Fashion Week Spring/Summer 2018","caption":"Moschino - Runway - Milan Fashion Week Spring/Summer 2018","creditText":"Victor VIRGILE—Gamma-Rapho via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4953463/gigi-hadid-moschino/","name":"Gigi Hadid Transformed Into a Literal Bouquet for This Runway Show Because Fashion"}}]}] ```