--- title: Sunny Co Clothing: Internet Tires of Red Swimsuit description: A swimsuit company made Instagram users an offer they couldn’t refuse, but many just found the ensuing flood of posts, well, annoying canonical: https://time.com/4766561/sunny-co-clothing-red-swimsuit/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2017-05-04T09:47:15.000Z article:modified_time: 2026-04-13T07:43:20.855Z og:title: The Internet Has Had Enough of the Sunny Co. Red Swimsuit og:description: "The worst thing to happen to my phone since U2 hacked playlist" og:url: https://time.com/4766561/sunny-co-clothing-red-swimsuit/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: The Internet Has Had Enough of the Sunny Co. Red Swimsuit twitter:description: "The worst thing to happen to my phone since U2 hacked playlist" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Sunny Co. Clothing's Red Swimsuit Was a Hit on Instagram. Twitter? Not So Much by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff May 4, 2017 9:47 AM UTC by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff May 4, 2017 9:47 AM UTC The ‘red swimsuit’ may have taken Instagram by storm this week, but it didn’t fare quite so well in the snarky, meme-loving Twitterverse. A swimsuit company called Sunny Co. Clothing made Insta users an [offer they couldn’t refuse](https://www.instagram.com/p/BTmsykflZzx/?taken-by=sunnycoclothing) on Wednesday: Share a photo of a woman wearing the company’s Pamela Sunny Suit, tag Sunny Co., and receive a voucher for a free suit — valued at $64.99 — just in time for summer. The post was liked more than 334,000 times, and flooded user feeds throughout the U.S., where the offer was valid. E! News [reports](http://www.eonline.com/news/848307/here-s-why-the-internet-is-flipping-out-about-or-posting-pictures-of-a-red-swimsuit) that the company was so overwhelmed by the response that it later had to tell followers that it might cap the offer, and that recipients may experience delivery delays due to high volume. The promo was obviously popular, but it was not beloved by all. Some users, including Simone Biles, the Olympic gold-winning gymnast, remarked on social media that they had had enough of the poolside shot cluttering up their feeds. > [](https://twitter.com/Simone%5FBiles/status/859873241115926528) Twitter’s user-base, typically heavy on the sarcasm, was quick to turn out hilarious takes on the offer — some users shared photoshopped versions of the image, others likened the Sunny Suit to a high school wrestling uniform, while many joked that their female friends would face a mortifying moment when they all show up to the beach in identical get-up. > [](https://twitter.com/karimtbe/status/859789775145971715) > [](https://twitter.com/ceeebrodie/status/859846004081922048) > [](https://twitter.com/dreasduplantis/status/859846208860413952) Some, however, just didn’t want to look at the photo anymore. > [](https://twitter.com/legendariennn/status/859889167169445889) Sunny Co Clothing: Internet Tires of Red Swimsuit ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4766561/sunny-co-clothing-red-swimsuit/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4766561/sunny-co-clothing-red-swimsuit/"},"headline":"Sunny Co. Clothing's Red Swimsuit Was a Hit on Instagram. Twitter? Not So Much","datePublished":"2017-05-04T09:47:15.000Z","dateModified":"2026-04-13T07:43:20.855Z","description":"\"The worst thing to happen to my phone since U2 hacked playlist\"","url":"https://time.com/4766561/sunny-co-clothing-red-swimsuit/","keywords":["Newsfeed","Internet","onetime"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4766561/sunny-co-clothing-red-swimsuit/","name":"Sunny Co. Clothing's Red Swimsuit Was a Hit on Instagram. Twitter? Not So Much"}}]}] ```