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---
title: Breaking Bad: Los Pollos Hermanos Pop Comes to NYC
description: Los Pollos Hermanos is on its way to NYC to celebrate the return of Breaking Bad kingpin Gus Fring in season three of Better Call Saul.
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# _Breaking Bad_'s Iconic Los Pollos Hermanos Restaurant Is Coming to NYC

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![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Apr 4, 2017 6:02 PM UTC

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Apr 4, 2017 6:02 PM UTC

After stops in Austin and Los Angeles, the Los Pollos Hermanos pop-up restaurant is on its way to New York City to celebrate the debut of [_Breaking Bad_](http://time.com/4699564/breaking-bad-fan-movie/) kingpin [Gus Fring](http://time.com/4632188/giancarlo-esposito-better-call-saul/) in the upcoming third season of [_Better Call Saul_](http://time.com/4465850/bob-odenkirk-better-call-saul-fring/).

The infamous fast food chain will be open to the public on April 9 from 11 a.m. to 8 p.m. and April 10 from 10 a.m. to 8 p.m. as a lead-up to the show’s premiere at 10 p.m. Monday. Although there’s no official menu for the 243 Pearl Street pop-up, fans will be able to sample the fictitious restaurant’s delicious new curly fries, which are guaranteed to be “prepared with love and care and delivered with a friendly smile.”

Fring’s return was first teased back in January with a fake commercial that featured Giancarlo Esposito — who plays the sinister drug lord — promoting Los Pollos with an eerily upbeat greeting.

Watch the spot below.

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