--- title: Kellayanne Conway Promotes Ivanka Trump's Retail Line on TV description: "Go buy it today," White House counselor Kellyanne Conway said, promoting Ivanka Trump's products during an appearance on Fox News Thursday canonical: https://time.com/4665182/kellyanne-conway-ivanka-trump-products/ author: Justin Worland article:opinion: false article:content_tier: free article:published_time: 2017-02-09T14:32:32.000Z article:modified_time: 2023-12-13T12:09:36.000Z article:section: Politics og:title: Kellyanne Conway Boosts Ivanka Trump's Products on TV: ‘Go Buy Ivanka's Stuff’ og:description: "Go buy it today," White House counselor Kellyanne Conway said, promoting Ivanka Trump's products during an appearance on Fox News Thursday og:url: https://time.com/4665182/kellyanne-conway-ivanka-trump-products/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb35ccd217bd408bf/6988b991fb4eac2d49890b61/kellyanne-conway.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2514 og:image:height: 1414 og:image:alt: US-POLITICS-CONWAY og:type: article twitter:card: summary_large_image twitter:title: Kellyanne Conway Boosts Ivanka Trump's Products on TV: ‘Go Buy Ivanka's Stuff’ twitter:description: "Go buy it today," White House counselor Kellyanne Conway said, promoting Ivanka Trump's products during an appearance on Fox News Thursday twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb35ccd217bd408bf/6988b991fb4eac2d49890b61/kellyanne-conway.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Kellyanne Conway Boosts Ivanka Trump's Products on TV: ‘Go Buy Ivanka's Stuff’ > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=51b40855-58ef-4b46-8f92-6c74af008e3e&cr=time-nl-network-2026q3-v1) ## Video: Kellyanne Conway Promotes Ivanka Trump's Products On TV [Watch (HLS stream): Kellyanne Conway Promotes Ivanka Trump's Products On TV](https://cdn.jwplayer.com/manifests/itHyDnt8.m3u8) (0:59)  _Published 2017-02-09. A slew of critics including the leading Republican on the House Oversight Committee slammed White House counselor Kellyanne Conway's promotion of Ivanka Trump's products during an appearance on Fox News Thursday._  by [Justin Worland](https://time.com/author/justin-worland/)  ## Justin Worland Senior Correspondent Updated: Dec 13, 2023 12:09 PM UTCPublished: Feb 9, 2017 2:32 PM UTC A slew of critics including the leading Republican on the House Oversight Committee slammed White House counselor Kellyanne Conway's promotion of Ivanka Trump's products during an appearance on Fox News Thursday.  by [Justin Worland](https://time.com/author/justin-worland/)  ## Justin Worland Senior Correspondent Updated: Dec 13, 2023 12:09 PM UTCPublished: Feb 9, 2017 2:32 PM UTC A slew of critics including the leading Republican on the House Oversight Committee slammed White House counselor Kellyanne Conway’s promotion of Ivanka Trump’s products during an appearance on Fox News Thursday. Legal experts said in the hours following the appearance that the promotion may violate a federal ethics rule that prohibits officials from using their position to promote a product. Perhaps the most stunning rebuke came from House Oversight Committee Chairman Jason Chaffetz who said the plug was “clearly over the line, unacceptable,” according to the Associated Press. “This is just wonderful line,” Conway told Fox & Friends. “I own some of it. I fully—I’m going to give a free commercial here. Go buy it today, everybody. You can find it online.” > [](https://twitter.com/AndrewKirell/status/829679277033394176) The White House said Conway had been “counseled” for the remark without explaining what that entailed. “She’s been counseled, and that’s all we’re going to say,” said White House Press Secretary Sean Spicer at his Thursday press briefing. The pitch followed Nordstrom [saying](http://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/) it would stop carrying the retail line of the president’s daughter because of weak sales. President Donald Trump was widely [criticized](http://fortune.com/2017/02/08/donald-trump-nordstrom-dropping-ivanka-trump/) this week for slamming Nordstrom on Twitter. Lawrence Noble, general counsel at the elections law non-profit Campaign Legal Center, [suggested](https://twitter.com/LarryNoble%5FDC/status/829682520019046401) on Twitter that Conway may have “violated ban on Federal employee using public office for endorsement of product.” Don W. Fox, a former Office of Government Ethics official, [told](https://www.washingtonpost.com/politics/conway-may-have-broken-key-ethics-rule-by-touting-ivanka-trumps-products-experts-say/2017/02/09/fd1cc64a-eeda-11e6-b4ff-ac2cf509efe5%5Fstory.html?utm%5Fterm=.1ca58464a059) The Washington _Post_ that the promotion was “jaw-dropping.” Enforcement of the rule is the responsibility of the White House. ## Transcript [00:00] Here, this is a very successful businesswoman twice. [00:04] Obviously, she's stepped away from it now but in the [00:06] past she's helped to run her family's real estate [00:08] empire. And on the side, she developed another fully, [00:13] unbelievably entrepreneurial Wildly successful business [00:16] that bears her name. And I think she's going from 800 [00:19] stores to a thousand stores, or a thousand places [00:22] where you can buy, you can certainly buy her goods [00:23] online. I do find it ironic that you've got some [00:26] executives all over the Internet bragging about what [00:30] they've done to her and her line and yet Yet they're [00:33] using the most prominent woman in Donald [00:37] Trump's most prominent [ CROSSTALK ] Right. [00:39] Kellyanne? And they're using her, who's been a [00:42] champion for women empowerment, women in the [00:45] workplace to get to him. [ UNKNOWN ] people can see [00:47] through that. Just 30 seconds. Go buy Ivanka's stuff, is [00:49] what I would tell you. I hate shopping, I'm gonna go get [00:50] of my [ INAUDIBLE ] And well, there's that. Tonight. It's [00:52] a wonderful line, I own some of it, I fully, I'm just gonna [00:55] give it, I'm gonna give a free commercial here. Okay. [00:57] Go buy it today, everybody. [ LAUGH ] All right. 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