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Domino's

Now There's a Pizza Wedding Registry for a Cheesy Happy Ever After

Feb 08, 2017

Some partnerships are based on pizza. At least, some partnerships might be strengthened by the addition of pizza to their newlywed phase, as the ever-savvy Domino's is betting by launching a new wedding registry focused on hot pie delivery. Friends of just-marrieds can now help support their paired-up pals' pursuit of happiness through melty cheese and dough, instead of through fancy cutlery and porcelain serving platters.

The wedding registry site allows couples to sign up for a number of different pizza packages, like the $30 "Thank-you Card-a-thon" or the $60 "2 a.m. Bachelor Party Feast." Buyers can include gift messages with their delivery to up the personalization factor, in the vein of a traditional wedding present. (The gifts are delivered as eGift cards, which couples can then reimburse when the time is right.) Bride and groom forgot to register? No problem; you can still spread the gift of pizza.

"We hear often from customers that Domino's was a part of their big day, from proposals to after-hours meals at their wedding," Jenny Fouracre, Domino's spokesperson, explained in a statement. "We wanted to make it easier for people to ask for and receive something that they'll really use."

It's hard to argue with the usefulness of pizza—and now it has a real chance to support true romance.

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