--- description: These are the 10 Super Bowl 2017 commercials that everybody is talking about. title: The 10 Super Bowl Commercials You Need to Watch image: https://static.time.com/v3/assets/bltea6093859af6183b/blt138b8bc02e8eec24/6988b8dc4dd2155534efda1f/gettyimages-633956272.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # The 10 Super Bowl Ads You Need To Watch  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Feb 6, 2017 3:31 AM CUT  Tom Brady #12 of the New England Patriots reacts after defeating the Atlanta Falcons 34-38 in overtime during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas. Tom Brady #12 of the New England Patriots reacts after defeating the Atlanta Falcons 34-38 in overtime during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas.Jamie Squire—Getty Images  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Feb 6, 2017 3:31 AM CUT The New England Patriots came from behind to pull off a remarkable overtime victory in Super Bowl LI Sunday, defeating the Atlanta Falcons 34-28. Also battling Sunday: The brands fighting for your attention during the commercial breaks. Missed the advertising showdown? We’ve got you covered. Here are the 10 Super Bowl ads you need to watch. **The One Everybody’s Talking About** Building supplies company 84 Lumber ran what will undoubtedly be the most talked-about ad of the Super Bowl, showing a Spanish-speaking mother and daughter traveling from Mexico into the United States. The [shorter broadcast version](https://www.youtube.com/watch?v=J0Uk6ctu7nI "undefined") doesn’t appear to have any specific message about immigration, legal or otherwise. But the full version, embedded below, ends with a declarative statement: “The will to succeed is always welcome here.” The ad was reportedly [originally rejected](http://time.com/4660707/super-bowl-84-lumber-ad/ "undefined") for being “too controversial.” **The Other One That Everybody’s Talking About** Global soft drink behemoth Coca-Cola went with a new take on a [familiar concept](http://time.com/3773/coca-colas-its-beautiful-super-bowl-ad-brings-out-some-ugly-americans/ "undefined") for the global soft drink behemoth: Diversity in America. It’s bound to be another oft-discussed spot, given the political climate. But it’s likely to be overshadowed by the 84 Lumber spot when it comes to this year’s topical ads. **The One That’s the Funniest** Skittles continued its longstanding tradition of absurdist humor with “Romance.” But I have a question: why’s that kid wasting all his skittles? **The One That Makes You Really Want the Thing It’s Selling** Nintendo’s ad for its [upcoming Switch console](http://time.com/4632820/nintendo-switch-nx/ "undefined") — particularly the “extended cut” here — makes the case that it’s a take-everywhere, play-anywhere system with multigenerational appeal. We’ll see if it can reverse Nintendo’s fortunes in the consoles department when it’s released March 3. **The One That’s Different Now** Internet domain registrar GoDaddy was once famous (infamous?) for its outrageously sex appeal-filled Super Bowl spots. This year’s ad goes in a completely different direction — and nails it. **The One That Looks Into the Future** Facing an uncertain future in the age of driverless cars, automakers have been scrambling to recast themselves as “mobility companies,” offering everything and anything that gets you from A to B. Ford’s Super Bowl spot manages to earn a belly laugh as well as showcase the company’s new vision for the future of transportation. **The One That’s Directly Addressing a Controversy** Home rental site Airbnb’s ad, “We Accept,” is a response to [critics](https://medium.com/stay-woke/i-read-about-this-phenomenon-of-black-people-being-rejected-on-airbnb-f36dd3ab0375 "undefined") who say the company hasn’t done enough to prevent discriminatory behavior by hosts. The company has gone beyond marketing in addressing those grievances; it also recently rolled out [new policies](https://www.theatlantic.com/business/archive/2016/09/airbnb-racism/499208/ "undefined") designed to reduce racism on the platform. **The One With a Social Message We Didn’t Expect** When you think “gender equality,” you probably don’t think Audi. But you will after watching the automaker’s soapbox racer spot above. **The One That’s Just Really Weird** Guac is delicious, yes. But why is this secret society eating avocados? And more importantly, when will they [detach the of shame, and attach the stone of triumph](https://www.youtube.com/watch?v=l-Z0iyBNxpk "undefined")? **The One That I Can’t Decide if it’s Great or Awful** [Stupid sexy Mr. Clean.](https://www.youtube.com/watch?v=kwRJ5IoKTmg "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4660705/super-bowl-commercials-2017-best/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4660705/super-bowl-commercials-2017-best/"},"headline":"The 10 Super Bowl Ads You Need To Watch","datePublished":"2017-02-06T03:31:50.000Z","dateModified":"2026-02-23T03:08:56.223Z","description":"These are the 10 Super Bowl 2017 commercials that everybody is talking about.","url":"https://time.com/4660705/super-bowl-commercials-2017-best/","keywords":["Advertising","Super Bowl topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt138b8bc02e8eec24/6988b8dc4dd2155534efda1f/gettyimages-633956272.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt138b8bc02e8eec24/6988b8dc4dd2155534efda1f/gettyimages-633956272.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Super Bowl LI - New England Patriots v Atlanta Falcons","caption":"Super Bowl LI - New England Patriots v Atlanta Falcons","creditText":"Jamie Squire—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4660705/super-bowl-commercials-2017-best/","name":"The 10 Super Bowl Ads You Need To Watch"}}]}] ```