Following in the footsteps of Drake, Justin Bieber is dancing his way onto primetime TV in this year’s T-Mobile Super Bowl ad.
The commercial — titled #UnlimitedMoves — was released Thursday by the cell phone carrier and stars Biebs as a “Celebration Expert” who takes viewers on a journey through the history of touchdown dances alongside New England Patriots tight end Rob Gronkowski and NFL 6-Time Pro Bowler Terrell Owens.
The minute-long spot ends with the Purpose artist showing off some of his favorite moves, including the “Shimmidy Sham Sham Shummidy Shake.”
Watch the full ad above.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Megan McCluskey at megan.mccluskey@time.com