--- title: Super Bowl 2016: Drake Hotline Bling T-Mobile Ad description: T-Mobile is getting in on the action with a fresh take on the summer hit. canonical: https://time.com/4204129/drake-hotline-bling-t-mobile-super-bowl-commercial/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-02-02T16:00:06.000Z article:modified_time: 2026-10-05T08:41:29.936Z og:title: Watch Drake Make Some Changes to 'Hotline Bling' in T-Mobile's Super Bowl Ad og:description: "These changes don't ruin the song at all" og:url: https://time.com/4204129/drake-hotline-bling-t-mobile-super-bowl-commercial/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltea948b6361977d26/69887bcdf887dc6844e946c9/drake-t-mobile-super-bowl.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Drake T-Mobile Super Bowl og:type: article twitter:card: summary_large_image twitter:title: Watch Drake Make Some Changes to 'Hotline Bling' in T-Mobile's Super Bowl Ad twitter:description: "These changes don't ruin the song at all" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltea948b6361977d26/69887bcdf887dc6844e946c9/drake-t-mobile-super-bowl.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Watch Drake Make Some Changes to 'Hotline Bling' in T-Mobile's Super Bowl Ad > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=40adb73c-e83f-40ef-a401-477b32972c2f&cr=time-nl-brief-2026q3-v1) ## Video: T-Mobile & Drake: 2016 Super Bowl Ad [Watch (HLS stream): T-Mobile & Drake: 2016 Super Bowl Ad](https://cdn.jwplayer.com/manifests/hn40pO8E.m3u8) (0:30)  _Published 2016-02-02_  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 2, 2016 4:00 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Feb 2, 2016 4:00 PM UTC Since Drake released “Hotline Bling” in July, there have been [countless covers](http://time.com/4149987/hotline-bling-bryan-cranston-amy-schumer/) and remixes of the single. In fact, there have been [so many](http://time.com/4148212/hotline-bling-drake-supercut/) that the [song has become inescapable](http://time.com/4190111/drake-hotline-bling-video-snowpocalypse-psa/) over the past six months. But now, T-Mobile is getting in on the action with a fresh take on the summer hit. The company’s [Super Bowl 2016](http://time.com/4199076/super-bowl-50-2016-what-to-know/) commercial begins with Drake, dressed in his signature turtleneck and Timberlands, performing the “Hotline Bling” music video dance moves as the song plays. Suddenly, three reps for an unnamed cell phone carrier run up to interrupt the Toronto rapper. They propose a few revisions to the lyrics that advertise some unappealing aspects of their company’s service and Drake is only too happy to oblige, insisting that, “these changes don’t ruin the song at all.” **Read More:** [How to Watch Super Bowl 50 Online for Free](http://time.com/4202148/super-bowl-50-2016-watch-live-stream-online-free/) Of course, the changes do ruin the song, which is exactly T-Mobile’s point. “Wireless carriers ruin everything. Switch to T-Mobile, the un-carrier,” a voiceover says. Watch the full spot above. ## Transcript You used to call me on my cell phone. Cut, cut, cut. Perfect here are the changes. I love changes. When you say call me on my cell phone just add device eligible for upgrade after 24 months. Genius. You know what also you need to include that streaming music will incur data charges. Fantastic Idea. [ LAUGH ] These changes don't ruin the song at all. Okay we're gonna go again. Other wireless carriers Ruin everything. Switch to T Mobile the un- carrier. 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