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title: Ben &amp; Jerry&#x27;s Rolling Out New Urban Bourbon Flavor
description: As part of its new pint lineup for 2017, Ben &amp; Jerry&#x27;s is introducing a new Urban Bourbon ice cream flavor.
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article:published_time: 2017-01-25T22:01:01.000Z
article:modified_time: 2026-04-13T07:40:28.073Z
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# Luckily Ben & Jerry's Newest Ice Cream Flavor Has Bourbon Caramel Swirls In It

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by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Jan 25, 2017 10:01 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt55e727b2371174d1/6988b749524fc08fbddfadcb/screen-shot-2017-01-25-at-4-24-51-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Ben & Jerry's

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Jan 25, 2017 10:01 PM UTC

As part of its new pint lineup for 2017, [Ben & Jerry’s](http://time.com/4378109/ben-and-jerry-cookie-dough-beer-new-belgium/) is introducing Urban Bourbon — a perfect flavor for anyone who has ever struggled to decide whether to indulge in a [cocktail](http://time.com/3767552/5-cocktails-from-mad-men-era/) or a dessert.

Inspired by “some of today’s tastiest food trends,” the burnt caramel [ice cream](http://time.com/4408008/joe-biden-ice-cream-obsession/) is mixed with almonds, fudge flakes and bourbon caramel swirls to create a rich and smooth mixture with just the right amount of crunch. “If you enjoy tipping back smooth smooth brown spirits, you can leave your rocks glass at the bar and grab a spoon,” the press release reads.

The ice cream company is also rolling out two other new variations, Oat of This Swirled — a creamy frozen take on oatmeal cookies — and Truffle Kerfuffle — a vanilla-based blend of salted chocolate ganache and nuts.

These three new flavors will be available in pints at stores nationwide beginning in mid-February.

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