--- title: Radiohead Has Disappeared From the Internet description: Because that’s how you promote an album now canonical: https://time.com/4313748/radiohead-disappeared-internet-music-publicity/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2016-05-02T02:15:28.000Z article:modified_time: 2026-08-04T07:55:41.487Z article:section: Entertainment og:title: Radiohead Has Disappeared From the Internet og:description: Because that’s how you promote an album now og:url: https://time.com/4313748/radiohead-disappeared-internet-music-publicity/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte926679d4b8bbb66/69889157cf40a861a9c430f4/gettyimages-499983664.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Pathway To Paris Event At Le Trianon In Paris og:type: article twitter:card: summary_large_image twitter:title: Radiohead Has Disappeared From the Internet twitter:description: Because that’s how you promote an album now twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte926679d4b8bbb66/69889157cf40a861a9c430f4/gettyimages-499983664.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Radiohead Has Disappeared From the Internet > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Outkast's Big Boi and Phantogram Explain How Collaborations Thrive [Watch (HLS stream): Outkast's Big Boi and Phantogram Explain How Collaborations Thrive](https://cdn.jwplayer.com/manifests/TKvvMS7P.m3u8) (3:09)  _Published 2015-10-08. Outkast's Big Boi and Phantogram Explain How Collaborations Thrive_ by [David Z. Morris / Fortune](https://time.com/author/fortune/) ## David Z. Morris / Fortune May 2, 2016 2:15 AM UTC  Thom Yorke performs during Pathway to Paris at Le Trianon on December 4, 2015 in Paris, France. Thom Yorke performs during Pathway to Paris at Le Trianon on December 4, 2015 in Paris, France.David Wolff - Patrick—Redferns/Getty Images by [David Z. Morris / Fortune](https://time.com/author/fortune/) ## David Z. Morris / Fortune May 2, 2016 2:15 AM UTC Starting a little over 4 hours ago, Radiohead’s website started to disappear—literally. Bit by bit, it faded away, and as of this writing Radiohead.com is an entirely blank page. All the posts on Radiohead’s Facebook page have also been erased. As have all of their Tweets. All this was first [spotted and chronicled](https://www.reddit.com/r/radiohead/comments/4h9cwk/radioheadcom%5Ffading%5Faway/) on Reddit. Don’t worry, though – it’s unlikely that Radiohead is really disappearing. Instead, this seems like the latest iteration of the way publicity is done in the era of total information awareness. Invisibility, whether you’re Radiohead or [Beyoncé](http://fortune.com/2016/04/25/beyonce-lemonade-surprise-release/) or Drake, is the new hype—a tactic actually [pioneered by Radiohead](http://www.redbull.com/us/en/music/stories/1331708535699/the-10-best-surprise-albums-of-all-time) when it released its last album, way back in 2011. Now there’s plenty of evidence that Radiohead’s vanishing act is promotion for a new album. Pitchfork reports that Radiohead fans in the UK [received cryptic postcards](http://pitchfork.com/news/65161-radiohead-fans-receive-mysterious-burn-the-witch-leaflets/) on Friday, bearing an abstract image and the text “Sing a song of sixpence that goes/Burn the Witch,” followed by the even more menacing tagline “We know Where You Live.” > [](https://twitter.com/NiallMDoherty/status/726330673104052225) The band also recently announced a world tour, and registered two new companies under the name Dawn Chorus. So blanking out its internet presence isn’t a way of announcing the band’s retirement or breakup. What it is, clearly, is a smart and slightly snarky reaction to the hypersaturation of the social media era. The particular choice to use postcards to tantalize/threaten Radiohead fans suggests a disdain for digital culture—though the band has pioneered [using technology](http://fortune.com/tag/radiohead/?iid=sr-link2) to promote and distribute its music. Considering how short the cycles on these things are now, it’s entirely possible all of this adds up to a new Radiohead album appearing next week—maybe even tomorrow. And here we are, helping to promote . . . nothing. I’m not sure if Radiohead would consider that a win or not. 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