TIME Workplace & Careers

Jury Clears Silicon Valley Firm in Sex Bias Suit

APTOPIX Silicon Valley Sexual Discrimination
Jeff Chiu—AP Ellen Pao, center, walks to Civic Center Courthouse in San Francisco, March 27, 2015.

A jury rejected claims made by Ellen Pao about Kleiner Perkins

A jury cleared venture capital firm Kleiner Perkins of gender discrimination in lawsuit by former employee Ellen Pao following a trial that has put a harsh light on the skewed demographics in Silicon Valley.

After three days of deliberations, the jury rejected allegations that Kleiner Perkins passed Pao over for a promotion and then fired her because of her gender. It also cleared the firm of Pao’s claims it had retaliated against her.

The verdict was a major victory for Kleiner Perkins, an early investor in companies like Google and Genentech. The trial had shed an unflattering light on internal bickering within the firm and big egos along with the negative image that comes with a high-profile sexism lawsuit.

“Today’s verdict reaffirms that Ellen Pao’s claims have no legal merit,” Kleiner Perkins said in a statement. “We are grateful to the jury for its careful examination of the facts.

“There is no question gender diversity in the workplace is an important issue. KPCB remains committed to supporting women in venture capital and technology both inside our firm and within our industry.”

For Ellen Pao, the jury’s decision marks a major blow. Speaking to reporters just after the verdict, she emphasized that despite the loss, she hoped her case may help other women and make companies think twice about how women are treated.

“I have told my story and thousands of people have heard it,” Pao said. “My story is their story. If I’ve helped to level the playing field for women and minorities in venture capital, then the battle was worth it.”

During more than four weeks of testimony in San Francisco Superior Court, attorneys for Pao and her former employer, blue-chip investment firm Kleiner Perkins, presented witnesses, emails and documents that portrayed widely different narratives of Pao’s career at the firm.

The trial, which has been closely followed in Silicon Valley and by the media, offered a rare and intimate window into the gender dynamics of one of Silicon Valley’s most prominent investment firms. The case has been particularly significant for the tech industry, which has long struggled with diversity.

Pao, who filed the gender discrimination lawsuit following a seven-year career at the firm, claimed that she had been overlooked for promotions in favor of men with less experience. She also described how she was excluded from all-male dinner parties, subjected to a bawdy discussions of porn and given an inappropriate gift of erotic poetry by a senior male colleague for Valentines Day.

In turn, Kleiner aggressively defended itself in court by painting Pao as a difficult employee who lacked the qualifications necessary to be a venture capitalist. Witness after witness from the firm contradicted Pao’s accounts of misbehavior or said she twisted the facts to make insignificant events seem like serious problems.

Much of the trial’s testimony focused on Pao’s performance and whether she should have been promoted. In making her case, Pao claimed responsibility for a number of successful investments and pointed to her good relationship with companies in which Kleiner had invested. Kleiner, on the other hand, said failed to build expertise — or “thought leadership” — and constantly bickered with colleagues.

Kleiner eventually fired Pao in 2012, shortly after she had filed her lawsuit. She is now interim CEO of online forum Reddit.

After the verdict, Steve Sammut, a juror in the trial, explained to the media that he and his peers had focused their deliberations, in part, on how Pao’s performance reviews. He said they supported the firm’s defense by showing that Pao got dinged for the same weaknesses year-after-year, suggesting she never improved on them. Meanwhile, performance of male colleagues seemed to show improvements. Their critiques varied year-to-year.

“For Pao’s reviews, we went back and looked for areas to improve and they tended to stay the same, for other individuals they tended to drop off,” Sammut said.

The trial also brought into question Kleiner’s workplace policies, or lack thereof. Pao’s side argued that the venture capital firm didn’t have a real harassment policy in place until 2012, and that the partners often got away with inappropriate behavior without being punished.

The verdicts did not go smoothly. Early in the afternoon, the jury came back with what it thought was a final decision. But the judge belatedly realized that the jury had miscounted its votes for one of four counts. The judge ordered the jury to return to deliberations over a remaining retaliation claim. They emerged about an hour and a half later with a decision on the final count.

This article originally appeared in Fortune.com

TIME Companies

Tim Cook ‘Deeply Disappointed’ in Indiana Law Called Discriminatory

Apple CEO Tim Cook speaks at the White House Summit on Cybersecurity and Consumer Protection in Stanford, Calif. on Feb. 13, 2015.
Jeff Chiu—AP Apple CEO Tim Cook speaks at the White House Summit on Cybersecurity and Consumer Protection in Stanford, Calif. on Feb. 13, 2015.

But the Apple CEO stopped short of other executives who have said they would boycott the state

Apple CEO Tim Cook, the most prominent openly gay executive, assailed a new Indiana law that critics say could make it legal for businesses there to discriminate against gays and lesbians. But he stopped short of saying his company would boycott the state as some of his peers have.

“Apple is open for everyone. We are deeply disappointed in Indiana’s new law,” Cook said on Friday on Twitter account.

Indiana Governor Mike Pence signed into a law the so-called “Religious Freedom” bill on Thursday, making his state the first to enact such a law among the dozen or so states where such proposals have been introduced.

The bill prohibits local governments from “substantially burdening” any person’s free expression of religion. Opponents claim the law could give business owners a free pass to refuse service to customers whose values conflict with theirs, notably same-sex couples. Supporters, however, claim such laws shield citizens from government intrusion on their beliefs.

While Cook was critical of the laws in his tweet, his peers at other companies came out forcefully against it. Mark Benioff, CEO of Salesforce, said his company is reconsidering any investments it’s made in Indiana.

“We’re a major source of income and revenue to the state of Indiana, but we simply cannot support this kind of legislation,” Benioff told re/code. Salesforce has already canceled all programs requiring customers or employees to travel to Indiana.

Also tweeting his disagreement with the new law on Thursday was Max Levchin, CEO of HVF (Hard Valuable Fun) and a PayPal founder. Eli Lilly, the Indiana-based drug maker, has been an active member of a coalition of businesses, faith leaders, and civil-rights and community organizations united that opposed the bill.

The National Collegiate Athletic Association, a non-profit organization that’s scheduled to host the Men’s Final Four basketball championship in Indiana later this month, also expressed concerns. And the CEO of Gen Con, a 50,000-person gamers’ gathering that’s reportedly Indianapolis’s largest convention in attendance and economic impact, said the law could prompt the group to move the event after 2020, when its contract with the city expires.

Cook, who took the reins from late Apple co-founder Steve Jobs in 2011, only came out openly as a gay man six months ago. Many observers wondered whether that admission would hurt Apple sales in international markets seen as socially conservative, notably Russia and the Middle East. But there is no evidence that has happened.

While Apple has not gone as far as Salesforce in opposing the bill in Indiana, where it operates two stores, the iPhone maker has expressed its concerns earlier this year about whether that bill and others like it would undermine existing civil rights law and damage the business climate of those states.

Apple has been given top marks by gay rights advocacy group Human Rights Campaign in its annual every year since 2002 when it first began.

Cook, who was profiled in the current Fortune cover story, sent out a second tweet on Friday, saying “Around the world, we strive to treat every customer the same — regardless of where they come from, how they worship or who they love.”

In his original tweet Friday, Cook also called on Arkansas governor to veto the similar bill to the one that passed in Indiana. It passed the state’e senate earlier in the day and the governor has said he would sign it.

This article originally appeared on Fortune.com.

TIME Gadgets

These Are the First 24 Apple Watch Apps

An attendee displays the Apple Watch Edition during the Apple Inc. Spring Forward event in San Francisco, Calif. on March 9, 2015.
Bloomberg—Getty Images An attendee displays the Apple Watch Edition during the Apple Inc. Spring Forward event in San Francisco, Calif. on March 9, 2015.

There's Twitter, but no Facebook yet

Pre-orders for the Apple Watch don’t begin for another two weeks and sales don’t begin for four, but the App Store team has already approved two dozen third-party apps for the new device.

The list below, scraped from the App Store by 9to5Mac’s Zac Hall, was presumably curated by Apple with a purpose. Initial impressions are critical for a device whose utility is still an open question.

These apps — and any others approved before April 10 — are the ones staffers will be showing customers in Apple Store test-drives. They will shape the initial impressions in the first wave of Apple Watch reviews. They will also get a huge leg up — a first-mover advantage — on the competition.

It’s an interesting list. All 24 are updates of existing iOS apps. Some are there to show off functions — as hotel keys, credit cards, airline boarding passes. Others target narrow interests — cricket, baseball, fantasy football. Some — like WeChat and AliPay — are pitched to the Asian market. Some, like SkyGuide, are probably there because they’re just so cool.

Two notable omissions: Google and Facebook.

Most of the images in Apple’s TV ad, below, were generated by home-grown apps.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.

This article originally appeared on Fortune.com.

Read next: These Are the Most Expensive iPhone Apps

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TIME Companies

RadioShack’s Bankruptcy Auction May Include Your Personal Data

A RadioShack store pictured in North Portland, Ore., on Feb. 6, 2015.
Alex Milan Tracy—AP A RadioShack store pictured in North Portland, Ore., on Feb. 6, 2015.

But legal challenges could prevent the company from selling it

If you shopped at RadioShack before the company started closing its stores en masse earlier this year, your personal data could be up for bid in the company’s bankruptcy auctions.

More than 13 million e-mail addresses and 65 million customers’ names and addresses are included in the RadioShack auctions that began this week, Bloomberg reports. The data trove could also include information about shoppers’ buying behavior.

However, two separate legal challenges could prevent RadioShack from auctioning off customers’ data. Texas Attorney General Ken Paxton argues RadioShack agreed not to sell customers’ data, while AT&T says some of the company’s data about shopping habits actually belongs to the telecom company, Bloomberg notes.

Whether or not RadioShack survives the bankruptcy process depends largely on whether a federal bankruptcy court approves what’s said to be a successful bid for the company’s assets by hedge fund Standard General. RadioShack said when it entered bankruptcy last month it planned for Standard General to take over up to half the company’s retail locations and turn them into stores for Sprint cellphones. The court’s decision on approving or rejecting Standard’s bid is expected later this week.

RadioShack’s sales dipped 16% in its last quarter with losses spanning 11 consecutive quarters. The company said in its Chapter 11 filing that it had $1.2 billion in assets along with $1.39 billion in debt.

This article originally appeared on Fortune.com.

TIME Companies

Office Messaging App Slack Could Be Worth Over $2 Billion

Stewart Butterfield, co-founder and CEO of Slack, speaks at the DLD (Digital-Life-Design) Conference in Munich, Germany on Jan. 19, 2015.
Tobias Hase—AP Stewart Butterfield, co-founder and CEO of Slack, speaks at the DLD (Digital-Life-Design) Conference in Munich, Germany on Jan. 19, 2015.

Slack is raising new funding because it can

There are two types of tech entrepreneurs right now: Those who experienced the dotcom crash, and those who didn’t. Slack founder and CEO Stewart Butterfield is in the former group, which is the only reason I can imagine that he’s once again raising venture capital for his red-hot employee communication company.

Bloomberg yesterday broke news that Slack is in talks to raise new funding at a “valuation of more than $2 billion.” I’d been hearing something similar — but wasn’t able to confirm in time — at a valuation of around $2.5 billion. This morning, a late-stage investor whose firm isn’t participating told me that market talk was now $2.8 billion.

TechCrunch reports that both Coatue Management and Horizons Ventures are among possible new investors. It also said that Slack “is making some early moves to look at potentially replacing co-founder Stewart Butterfield as CEO” — something first denied by a company spokesman, and then later quasi-denied by Butterfield himself via Twitter:

It is not surprising that new investors want a piece of Slack. Nor would it be surprising if insiders like Andreessen Horowitz tried to scoop up more than their pro rata shares. This is a company that, in a very short time period, has come to dominate the internal workflow of many large enterprises (including the one for which I work):


What does seem a bit odd at first glance, however, is that Slack wants the money. For starters, the San Francisco-based company raised $120 million just last October at a $1 billion valuation.

Moreover, Slack didn’t actually need the cash. Instead, Butterfield told Fortune earlier this year that the key was hitting that “arbitrary” valuation metric because it was “the psychological threshold for potential customers, employees and the press.”

It certainly is possible that Slack’s growth has continued to accelerate to the point that some of the $120 million is spent, but plenty still must be lying around.

So my best guess as to what’s happening is that Butterfield is buying himself some bubble insurance. Raise a ton of money while it’s available, just in case the private capital spigots tighten due to any number of factors. Trade off some dilution for lots of certainty. The higher valuation is just a cherry on top.

It’s what experienced entrepreneurs do. Particularly ones who say they’re in it for the long haul.

This article originally appeared on Fortune.com.


New SeaWorld Ads Take On ‘Lies’ About Its Killer-Whale Shows

SeaWorld Entertainment has introduced a new ad campaign as the struggling theme park operator tries to boost disappointing attendance and counter criticism by animal rights groups about its captive killer whales and dolphins.

The ads, which started appearing in print publications Monday, feature SeaWorld’s veterinarians and researchers defending the care of the orcas kept at the company’s parks while refuting attacks by animal rights groups like the People for the Ethical Treatment of Animals. Those organizations have waged campaigns in recent years aimed at shutting down SeaWorld by encouraging a boycott of the theme parks.

“There’s been a lot of misinformation and even lies spread about SeaWorld, and we recognize that it has caused some people to have questions about the welfare of killer whales in human care,” SeaWorld’s chairman and interim CEO David D’Allesandro said in a statement. “This long-term campaign will address those questions head on. We want to provide the facts, so people can make up their own minds on this important issue.”

SeaWorld’s reputation has suffered since the release of the 2013 documentary Blackfish, which accused the company’s theme parks of mistreating its orcas while adding fuel to the debate over whether or not marine mammals should be kept in captivity. Last summer, SeaWorld reacted to the public criticism by announcing it would build larger enclosures for its orcas.

On Monday, SeaWorld said its new ad campaign would look to rebut critics’ claims that orcas in captivity have shorter lifespans than those in the wild. The first of those ads, titled “Fact: Whales live as long at SeaWorld,” cited various independent reports claiming that the life-span of orcas born at SeaWorld’s parks are in-line with those born in the wild.

SeaWorld’s ad campaign, which will eventually include television commercials, will also serve to highlight the company’s plan to commit $10 million to the study of endangered whales in the wild, the company said Monday.

The new ad campaign represents SeaWorld’s latest attempt at revitalizing what has been a flagging business. Last week, the company announced the hiring of its new CEO: Joel Manby, former president and CEO of Herschend Enterprises, the country’s largest family-owned theme park operator. Manby will take over for interim CEO D’Allesandro in early April.

Previous CEO Jim Atchison stepped down earlier this year after five years on the job. Atchison’s exit came amid declining attendance numbers at SeaWorld’s theme parks and a series of sub par quarterly financial results.

Following last week’s CEO announcement from SeaWorld, PETA’s senior vice president, Lisa Lange reiterated some of the animal rights group’s criticisms of the theme park. “Orcas belong in the ocean with their families, not in small concrete tanks, swimming in endless circles for years on end,” Lange said in a statement.

SeaWorld’s stock rose slightly Monday afternoon. The company’s shares have dipped nearly 40% over the past year, but have seen moderate gains since the company hired Manby last week.

This article originally appeared on Fortune.com.

Read next: SeaWorld Aims to Revamp Image After Blackfish Blowback

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TIME Social Media

You Can Now Put Your Exact Location in Tweets

TIME.com stock photos Social Apps iPhone Twitter
Elizabeth Renstrom for TIME

Foursquare co-founder Dennis Crowley views success as getting his product into the hands of hundreds of millions of users

Twitter on Monday announced that it has partnered with Foursquare, a startup focused on local business recommendations, to allow users to include their location in Tweets. Rather than a simple geographic location—e.g. “New York”—Foursquare’s data, which gathers information on venues from billions of user-generated check-ins, is more specific and contextual, e.g. “Time-Life Building.”

Beyond the product implications for Twitter, this deal highlights an aspect of Foursquare that the company is eager to tout: Namely, that Foursquare is sitting on a mountain of data that is valuable enough for a social media giant like Twitter to pay for it.

“The Foursquare platform is a pretty fast-growing SaaS business compared to the other new SaaS businesses we’re invested in,” says Ben Horowitz, a partner at Andreessen Horowitz and board member of Foursquare, using the acronym for software as a service. “To build [Foursquare’s data business] from nothing would be exceptionally difficult.”

Questions have swirled for years about the fate of Foursquare, a beloved New York startup that many believe fell victim to the hype cycle. With $121.4 million in venture backing (and $41 million in debt) but waning popularitywith users, the company has spent the last chapter of its life fighting the impression that it is struggling. Last fall, the company made its biggest bet yet: It split its namesake app into two. Swarm, a new app, is for checking in and sharing your location with friends. The existing Foursquare app is now solely for recommending restaurants and other venues based on your preferences and location.

Foursquare is now working to tell the story of the data it has gleaned from seven billion check-ins at 65 million places. (It also has 70 million user-generated tips and 90 million “tastes.”) More than 85,000 developers have built products using Foursquare’s data. As of last year, most of those developers pay to access the data; that business is poised to make up a third of Foursquare’s revenue this year. The majority of the company’s revenue comes from advertising products. Dennis Crowley, Foursquare’s chief executive, said the company has “more than doubled” its revenue growth each year for the last three years.

The social media data business is a tricky one; many hopeful startups have excitedly gathered data from Tweets and status updates and Likes but struggled to figure out a compelling business use for it. Foursquare is different, Horowitz tells Fortune, because its data contains context and insights around a user’s preferences. “You can’t collect a bunch of data and sell it to people and have that be a business,” he says. “What you can do that can be valuable as a business is collect a lot of data and through some kind of very smart thinking and software, gain valuable insights out of the data.”

Foursquare’s data partners include prominent social networks such as Google’s Waze, Yahoo’s Flickr, Twitter’s Vine, and Pinterest, and mobile systems like Cortana, Microsoft’s answer to Siri. Waze is particularly notable because the company is owned by Google, which collects its own location data through Google Maps. Waze chose Foursquare because of its ability to provide strong recommendations. Still, Foursquare has competition. Last year, Instagram switched from using Foursquare’s location data to using Facebook’s equivalent.

Despite challenges, Crowley has remained focused on his vision of personalized local search and recommendations. That’s what makes the Foursquare story so compelling. Crowley has done things that might look crazy—turning down sizable acquisition offers and putting off life milestones (as articulated by a feature story in Fast Company)—to build his vision. He’s even built the same company twice. (The first iteration, Dodgeball, sold to Google and was eventually shut down.)

Horowitz believes Foursquare can be a startup unicorn, the term for a private company valued at more than $1 billion. “They’re not a billion-dollar company yet. But I think they’ve got a lot of ways to get there,” he tellsFortune. (For a look at of today’s unicorns, see Fortune‘s Unicorn List.)

Crowley views success as getting his product into the hands of hundreds of millions of users, he says, admitting that that’s a huge challenge. The company has 55 million registered users. It won’t disclose how many of those are active, except to say that last year’s app split send one third of active users to Swarm and one third to Foursquare, with one third using both. Crowley notes that Foursquare can be a success without that many users. “Local search monetizes so well, we can be a successful company with a fraction of the users that Twitter and Facebook has,” he says.

His vision includes Foursquare-powered recommendations and location data in many different use cases. “The future of mobile experiences is this proactive element—teaching people stuff about the world without them having to ask,” Crowley says. “I think we’re ahead of that trend and we’re going to end to powering it for a lot of these players.”

This article originally appeared on Fortune.com.

TIME Books

Becoming Steve Jobs Shares Jobs’ Human Side

Steve Jobs during a keynote address to the Apple Worldwide Developers Conference in San Francisco on June 6, 2011.
Paul Sakuma—AP Steve Jobs during a keynote address to the Apple Worldwide Developers Conference in San Francisco on June 6, 2011.

A new book out this week gives a fresh look at the controversial leader

Every new book about Steve Jobs will forever be measured against Walter Isaacson’s biography, which defined, for millions of readers, the man who built (and rebuilt) Apple.

But the people closest to Jobs — the people who knew him best — say Isaacson missed the mark. “I thought the Isaacson book did him a tremendous disservice,” says Tim Cook, speaking out three years later. “It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality.”

Isaacson’s not really to blame. He’s a skilled journalist, and he mastered an enormous amount of material in a very short time. But he didn’t get to spend much quality time with his subject until the last year and a half of Jobs’ life. Besides, he was hired to tell the story of what Steve Jobs did, not who Steve Jobs was.

There are only a handful of journalists who knew Jobs well enough to tell that story. There’s Steve Levy, formerly of Newsweek. There’s John Markoff of the New York Times. And there’s Brent Schlender of the Wall Street Journal and Fortune, who may have known Jobs best of all.

Becoming Steve Jobs was co-written with Rick Tetzeli, a long-time Fortune colleague, but it is told in the first person — Schlender’s first person — because it is, at heart, Schlender’s story, the story of a journalist’s 25-year relationship with a source.

The book comes richly pre-publicized. Fast Company, where Tetzeli is executive editor, has been dishing out the newsiest chunks like ice cream, one scoop at a time.

But it’s through Schlender’s stories, freshly told, often from taped interviews, that we get to know Steve Jobs as Schlender knew him. And it’s through these stories that each reader will assemble his or her own answer to the book’s central question:

How did a young man so reckless and arrogant become the most effective visionary business leader of our time?”

Jobs cultivated Schlender, gave him long interviews, called him to gossip and complain. Schlender visited Jobs at home; Jobs visited Schlender in the hospital, where they ended up together more often than either would have wished.

Their first meeting — in 1986, when Jobs was drumming up publicity for NeXT — didn’t yield the Wall Street Journal feature story Jobs was hoping for, but it did convince him that Schlender was okay, not a bozo.

“Not writing a feature was the first salvo in the twenty-five-year-long negotiation that marked our relationship,” writes Schlender in the prologue that kickstarts the book. “There was never a minute where the basic terms of our relationship weren’t clear: I was the reporter, he was the source and subject.”

And yet Schlender leaves Jobs’ invitation-only memorial service in October 2011 overcome with emotion for having lit into his source in their last phone call. Jobs had invited Schlender to pay a visit. But Schlender was in a dark mood. Not realizing how close Jobs was to death, he used the opportunity to air his grievances about their relationship. “After a few minutes, once I’d had my say, there was a silence on the line. And then he said he was really sorry.”

Schlender made a halfhearted attempt to schedule a visit but quickly gave up, to his everlasting regret.

Highly recommended.

This article originally appeared on Fortune.com.

TIME Ideas hosts the world's leading voices, providing commentary and expertise on the most compelling events in news, society, and culture. We welcome outside contributions. To submit a piece, email ideas@time.com.

TIME Technology & Media

Tinder Hooks Up With New CEO After Roller-Coaster Year

Tinder App
Franziska Kraufmann—AP Tinder App

Four months after CEO and co-founder Sean Rad said he would step down

After more than four months on the prowl for a new CEO, Tinder has finally found a match in former eBay executive Chris Payne.

Payne, who most recently lead eBay’s North America operations, is set to take over as CEO of the popular side-swiping dating app, Tinder confirmed Friday.

Payne joined eBay in 2009 when the online marketplace bought software startup Positronic, which he co-founded two years earlier. Prior to that, Payne had executive stints with Amazon and Microsoft. According to Payne’s LinkedIn account, he left eBay in December and currently sits on the board of in-flight broadband service Gogo.

The hire follows Tinder’s November announcement that CEO and co-founder Sean Rad would step down. Rad, who helped found the company three years ago, will remain with Tinder as a president and a member of the board of directors at the company, which is majority-owned by Barry Diller’s IAC. With Payne’s arrival, Rad will reportedly continue to take charge on product and marketing aspects while the new CEO will run all other operations.

In November, Rad told Forbes that Tinder would look for “an Eric Schmidt-like person” to replace him as CEO, referring to Google’s executive chairman. “Christopher brings invaluable experience running consumer technology businesses that operate at massive scale,” Rad said in a statement Friday.

Rad’s move into a less prominent role came after an up-and-down year for Tinder that saw rapid growth for the dating app along with controversy, including a sexual harassment lawsuit that paved the way for chief marketing officer Justin Mateen’s departure. Rad was also named in the lawsuit filed by Tinder co-founder Whitney Wolfe, which accused both Rad and Mateen of sexual harassment. The suit was settled last fall.

Payne joins Tinder as the company moves into a new phase of monetization, highlighted by its new premium service: Tinder Plus. Revealed earlier this month, the new service charges users anywhere from about $10 to nearly $20 per month (depending on their age) while offering premium features that include the ability to undo a swipe and to find potential matches in different parts of the world.

“Tinder’s incredible momentum and unique proposition leave it well positioned to be an increasingly ubiquitous part of the social fiber around the globe. I think this can be a very big business,” Payne said in a statement.

This article originally appeared on Fortune.com.

TIME Gadgets

This Is Where Apple Has Been Testing the Apple Watch

Apple has been using it to fine-tune the Watch’s fitness features

One of the most anticipated features of the new Apple Watch will be its ability to help users track their workouts, among other fitness-related functions. ABC News got a chance to see just how Apple tested the watch in a company gym:

This is the first time the company let media—or anyone outside of Apple—inside the fitness lab. It has Apple employees hooked up to robotic-looking gear, doing exercises like biking and yoga. The tests taught Apple how to measure things like how many calories people burn doing certain exercises.

The Apple Watch is set to be released April 24. It’s the first brand-new product line released by the Cupertino tech giant under the leadership of CEO Tim Cook. Some analysts expect 28 million smartwatches to be sold this year, with the Apple Watch accounting for over half that number.

This article originally appeared on Fortune.com.

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