Pop star Justin Bieber has become the first artist to reach 10 billion views on the music video website Vevo.
Many of his videos boast nine-digit view counts, while certain songs have been streamed well over a billion times, from one of his first hits “Baby” to “Sorry” from his latest album Purpose.
In the last year, several popular recording artists have broken the Vevo record for the most views in 24 hours. Shortly after David Bowie died on Jan. 10 at 69, the rock star broke the Vevo record for most views in a day—a record previously held by Adele when she released “Hello,” Taylor Swift (“Bad Blood”) and Nicki Minaj (“Anaconda”).
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com