By TIME Staff
Apple cut the price of its smart Watch and unveiled a raft of new brands for the spring season.
The Apple Watch will start at $299, down about $50. The new bands for the device are made of woven nylon, sporty neoprene, and leather, all in multiple colors. The company also said it would sell a space-black version of its Milanese loop. The company did not immediately say when the bands would go on sale.
Prices for the new bands range from $49 to $149.
“About a third of Apple Watch users switch out bands on a regular basis,” Apple CEO Tim Cook said during the event.
MORE: Inside Apple CEO Tim Cook’s Fight With the FBI
This Is How Apple Teases All Its Huge Announcements
![iTunes Launch On Windows, October 2003, Cupertino](https://api.time.com/wp-content/uploads/2015/03/03-apple-invites.jpg?quality=75&w=2400)
![iPod Nano, September 2005, Cupertino](https://api.time.com/wp-content/uploads/2015/03/20-apple-invites.jpg?quality=75&w=2400)
![5th Generation iPod, October 2005, Cupertino](https://api.time.com/wp-content/uploads/2015/03/19-apple-invites.jpg?quality=75&w=2400)
![iTunes 7 With Movies, September 2006, Cupertino](https://api.time.com/wp-content/uploads/2015/03/27-apple-invites.jpg?quality=75&w=2400)
![iPhone 2007 Macworld Invitation.](https://api.time.com/wp-content/uploads/2015/03/22-apple-invites.jpg?quality=75&w=2400)
![iPod Touch, September 2007, Cupertino](https://api.time.com/wp-content/uploads/2015/03/23-apple-invites.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/05-apple-invites.jpg?quality=75&w=2400)
![App Store and iPhone 3G 2008 Worldwide Developers Conference Invitation.](https://api.time.com/wp-content/uploads/2015/03/15-apple-invites.jpg?quality=75&w=2400)
![2nd Generation iPod Touch, September 2008, Cupertino](https://api.time.com/wp-content/uploads/2015/03/30-apple-invites.jpg?quality=75&w=2400)
![iPhone 3GS, 2009, Worldwide Developers Conference](https://api.time.com/wp-content/uploads/2015/03/16-apple-invites.jpg?quality=75&w=2400)
![3rd Generation iPod Touch, September 2009, Cupertino](https://api.time.com/wp-content/uploads/2015/03/08-apple-invites.jpg?quality=75&w=2400)
![iPad, 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/07-apple-invites.jpg?quality=75&w=2400)
![iPhone 4, 2010, Worldwide Developers Conference](https://api.time.com/wp-content/uploads/2015/03/17-apple-invites.jpg?quality=75&w=2400)
![4th Generation iPod Touch, September 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/24-apple-invites.jpg?quality=75&w=2400)
![Macbooks With Unibody-Design, September 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/09-apple-invites.jpg?quality=75&w=2400)
![2nd Generation Macbook Air, October 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/21-apple-invites.jpg?quality=75&w=2400)
![iPad 2, 2011, Cupertino](https://api.time.com/wp-content/uploads/2015/03/02-apple-invites.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/11-apple-invites.jpg?quality=75&w=2400)
![iPhone 4S, 2011, Cupertino](https://api.time.com/wp-content/uploads/2015/03/18-apple-invites.jpg?quality=75&w=2400)
![iBooks 2 & iBooks Author, January 2012, New York](https://api.time.com/wp-content/uploads/2015/03/10-apple-invites.jpg?quality=75&w=2400)
![3rd Generation iPad/strong>, 2012, Cupertino](https://api.time.com/wp-content/uploads/2015/03/14-apple-invites.jpg?quality=75&w=2400)
![Macbook Pro With Retina Display, June 2012, Worldwide Developers Conference](https://api.time.com/wp-content/uploads/2015/03/04-apple-invites.jpg?quality=75&w=2400)
![iPhone 5, 2012, Cupertino](https://api.time.com/wp-content/uploads/2015/03/06-apple-invites.jpg?quality=75&w=2400)
![iPad Mini, October 2012, Cupertino](https://api.time.com/wp-content/uploads/2015/03/13-apple-invites.jpg?quality=75&w=2400)
![iPhone 5S & iPhone 5C, 2013, Cupertino](https://api.time.com/wp-content/uploads/2015/03/25-apple-invites.jpg?quality=75&w=2400)
![iPad Air & iPad Mini With Retina Display, 2013, Cupertino](https://api.time.com/wp-content/uploads/2015/03/26-apple-invites.jpg?quality=75&w=2400)
![iPhone 6 & iPhone 6 Plus & iOS 8, Cupertino](https://api.time.com/wp-content/uploads/2015/03/12-apple-invites.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/29-apple-invites.jpg?quality=75&w=2400)
![Apple Watch, March 2015, Cupertino](https://api.time.com/wp-content/uploads/2015/03/apple_event_spring_forward.jpg?quality=75&w=2400)
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