--- description: The "Shot on iPhone" billboards are back title: Apple Drafts Everyday People for "Shot on iPhone" Campaign image: https://static.time.com/v3/assets/bltea6093859af6183b/blte30d4325907c4580/69887b67e20a877263a8f4b7/renan_o.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [LightBox](/tag/time-section-lightbox/) ## LightBox Update your preferences in [Account Settings](/account/preferences/) Close # Apple Drafts More Everyday People for New _Shot on iPhone_ Campaign ## Video: Tech Time: Everything to Know About the iPhone 6S [Watch (HLS stream): Tech Time: Everything to Know About the iPhone 6S](https://cdn.jwplayer.com/manifests/mGmugY5H.m3u8) (1:56)  _Published 2015-09-17. Tech Time: Everything to Know About the iPhone 6S_ by [Josh Raab](/author/josh-raab/) and [Olivier Laurent](/author/olivier-laurent/) Jan 31, 2016 7:00 PM CUT  Location: Park City, Utah Subject: fiancé Photograph shot with iPhone 6s Plus, used VSCO, Snapseed Location: Park City, Utah Subject: fiancé Photograph shot with iPhone 6s Plus, used VSCO, SnapseedRenan Ozturk by [Josh Raab](/author/josh-raab/) and [Olivier Laurent](/author/olivier-laurent/) Jan 31, 2016 7:00 PM CUT Following [last year’s](http://time.com/3726913/apple-iphone-photo-campaign/ "undefined") _Shot on iPhone 6_ campaign, Apple is bringing back the concept for the iPhone 6s. The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world. While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.  Shot on the iPhone 6s Plus and processed with VSCOcam Erin Brooks One of the photographers featured, Erin Brooks, was included in the campaign after she posted a portrait of her three-year-old daughter shot on the iPhone 6s Plus on Instagram. “I honestly couldn’t believe that they contacted me,” she tells TIME in an email. “Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.” Each photo shot on the new iPhone 6s and 6s Plus will be featured on billboards across 85 cities in 26 countries starting from Jan. 31. **Olivier Laurent** is the editor of TIME LightBox. Follow him on [Twitter](https://twitter.com/olivierclaurent "undefined") and [Instagram](https://instagram.com/olivierclaurent/ "undefined") [**_Josh Raab_**](http://www.joshraabphoto.com/ "undefined") _is an Associate Photo Editor at TIME. Follow him on_ [_Instagram_](http://instagram.com/instagraabit "undefined") _and_ [_Twitter_](https://twitter.com/joshraabphoto "undefined")_._  Location: Oishi Kougen, Wakayama, Japan Subject: Friend, Megumi Koseko. Photograph shot with iPhone 6s, used Snapseed, Picfx Koichi Miyase  Location: Chaiyaphum Province, Thailand Subject: Friend’s daughter Photograph shot with iPhone 6s, unedited Jirasak Panpiansin  Location: Denver, CO Subject: Friend Josiah Jones Photograph shot with iPhone 6s, used Snapseed and VSCO Aaron Patterson  Location: North Gyeongsang Province, Gimcheon, Korea Subject: Daughter Photograph shot with iPhone 6s, used Instagram Bitnara Lee  Location: Shanghai, China Subject: Friend Jennifer Photograph shot with iPhone 6s, used Snapseed, VSCO Kevin Mao  Location: Canton, Michigan Subject: Her and her youngest son Shane Photograph shot with iPhone 6s Plus, used VSCO and Instagram Athia Renee  Location: Bangkok, Thailand Subject: Wife Photograph shot with iPhone 6s, used Lightroom 5 Pongsathorn Leelaprachakul  Location: Strip Mall in Castro Valley, Calif. Subject: Son and friend Photograph shot with iPhone 6s, used VSCO Alpana Aras-King  Location: New York City Subject: Son Photograph shot with iPhone 6s Plus, used VSCO John de Guzman  Location: Mysen, Norway Subject: Oldest daughter Photograph shot with iPhone 6s Plus, used Snapseed, VSCO, Adobe Photoshop Hege Evensen  Location: Kujyukuri, Chiba Province, Japan Subject: Friend Photograph shot with iPhone 6s, used VSCO, Snapseed, Photoshop Express Jun Imaizumi  Location: Montara Beach, CA Subject: Daughter Leila Photograph shot with iPhone 6s Plus, unedited Kate Schermerhorn ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4200962/apple-shot-on-iphone6s/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4200962/apple-shot-on-iphone6s/"},"headline":"Apple Drafts More Everyday People for New Shot on iPhone Campaign","datePublished":"2016-01-31T19:00:03.000Z","dateModified":"2026-05-11T04:44:09.469Z","description":"The \"Shot on iPhone\" billboards are back","url":"https://time.com/4200962/apple-shot-on-iphone6s/","keywords":["LightBox","Tech","Apple","iPhone","photography","Portrait"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte30d4325907c4580/69887b67e20a877263a8f4b7/renan_o.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Josh Raab","jobTitle":null,"url":"https://time.com/author/josh-raab/"},{"@type":"Person","name":"Olivier Laurent","jobTitle":null,"url":"https://time.com/author/olivier-laurent/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte30d4325907c4580/69887b67e20a877263a8f4b7/renan_o.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Location: Park City, Utah Subject: fiancé Photograph shot with iPhone 6s Plus, used VSCO, Snapseed","caption":"Location: Park City, Utah Subject: fiancé Photograph shot with iPhone 6s Plus, used VSCO, Snapseed","creditText":"Renan Ozturk","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-lightbox/","name":"LightBox"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4200962/apple-shot-on-iphone6s/","name":"Apple Drafts More Everyday People for New Shot on iPhone Campaign"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Tech Time: Everything to Know About the iPhone 6S","description":"Tech Time: Everything to Know About the iPhone 6S","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/mGmugY5H/poster.jpg?width=720","uploadDate":"2015-09-17T20:50:51.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/mGmugY5H.m3u8","embedUrl":"https://time.com/4200962/apple-shot-on-iphone6s/","duration":"PT1M56S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4200962/apple-shot-on-iphone6s/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```