Koichi Miyase, Oishi Kougen, Wakayama, Japan Subject: friend, Megumi Koseko Photograph shot with iPhone 6s, used Snapseed, Picfx
Location: Oishi Kougen, Wakayama, Japan Subject: Friend, Megumi Koseko. Photograph shot with iPhone 6s, used Snapseed, PicfxKoichi Miyase
Koichi Miyase, Oishi Kougen, Wakayama, Japan Subject: friend, Megumi Koseko Photograph shot with iPhone 6s, used Snapseed, Picfx
Location: Chaiyaphum Province, Thailand Subject: friend’s daughter Photograph shot with iPhone 6s, unedited
Location: Denver, CO Subject: friend Josiah Jones Photograph shot with iPhone 6s, used Snapseed and VSCO
Location: North Gyeongsang Province, Gimcheon, Korea, on the road to Gimcheon Jikjisa Temple Subject: daughter Photograph shot with iPhone 6s, used Instagram
Kevin Mao, Shanghai, China Subject: friend Jennifer Photograph shot with iPhone 6s, used Snapseed, VSCO
Location: Canton Michigan Subject: her and her youngest son Shane Photograph shot with iPhone 6s Plus, used VSCO and Instagram
Location: Bangkok, Thailand Subject: wife Photograph shot with iPhone 6s, used Lightroom 5
Location: Strip Mall in Castro Valley, CA Subject: son and friend Photograph shot with iPhone 6s, used VSCO
Location: New York City Subject: his son Photograph shot with iPhone 6s Plus, used VSCO
Location: Mysen, Norway Subject/story: oldest daughter Photograph shot with iPhone 6s Plus, used Snapseed, VSCO, Adobe Photoshop
Lightbox: Kujyukuri, Chiba Province, Japan Subject: friend Photograph shot with iPhone 6s, used VSCO, Snapseed, Photoshop Express
Kate Schermerhorn, Montara Beach, CA Subject: daughter Leila Photograph shot with iPhone 6s Plus, unedited
Location: Oishi Kougen, Wakayama, Japan Subject: Friend, Megumi Koseko. Photograph shot with iPhone 6s, used Snapseed,
... VIEW MORE

Koichi Miyase
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Apple Drafts More Everyday People for New Shot on iPhone Campaign

Following last year's Shot on iPhone 6 campaign, Apple is bringing back the concept for the iPhone 6s.

The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world.

While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.

Apple campaign - - Shot on iPhone 6S PlusShot on the iPhone 6s Plus and processed with VSCOcam Erin Brooks 

One of the photographers featured, Erin Brooks, was included in the campaign after she posted a portrait of her three-year-old daughter shot on the iPhone 6s Plus on Instagram. "I honestly couldn’t believe that they contacted me," she tells TIME in an email.

"Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression... Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level."

Each photo shot on the new iPhone 6s and 6s Plus will be featured on billboards across 85 cities in 26 countries starting from Jan. 31.

Olivier Laurent is the editor of TIME LightBox. Follow him on Twitter and Instagram

Josh Raab is an Associate Photo Editor at TIME. Follow him on Instagram and Twitter.

All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.