A Vegan ‘Butcher Shop’ Is Opening in Minnesota

Minneapolis is about to become home to an oxymoronic shop called The Herbivorous Butcher, which aims to be the first vegan butcher shop in America.

Started by siblings Aubry and Kale—yes, Kale—Walch, the butcher shop will sell the “small-batch, locally-sourced, all-natural meat alternatives” that it has become known for since it started selling its “cruelty-free meat and cheese alternatives” at the Minneapolis Farmers Market in June of 2014. The duo launched a Kickstarter campaign to make the move from the farmer’s market to a brick-and-mortar shop.

The Walches believe that meat-free “meat” helps people enjoy the health and environmental benefits of a vegan diet without losing the “flavors, textures, and nutrients” of meat and dairy, “so you never feel like you’re sacrificing anything for healthy and ethical eating.”

The shop is set to open January 23.

[H/T Thrillist]