--- title: 'Fashion Santa' Delights Internet With Modern Makeover description: A Canadian model with a white beard has caused a sensation canonical: https://time.com/4139865/fashion-santa/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2015-12-07T23:37:14.000Z article:modified_time: 2026-04-13T07:27:26.891Z og:title: 'Fashion Santa' Delights Internet With Modern Makeover og:description: A Canadian model with a white beard has caused a sensation og:url: https://time.com/4139865/fashion-santa/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9470c7482d1dd7/6988743a196cf472f7039592/fashion-santa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3993 og:image:height: 2246 og:image:alt: Fashion Santa, og:type: article twitter:card: summary_large_image twitter:title: 'Fashion Santa' Delights Internet With Modern Makeover twitter:description: A Canadian model with a white beard has caused a sensation twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9470c7482d1dd7/6988743a196cf472f7039592/fashion-santa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'Fashion Santa' Delights Internet With Modern Makeover > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=eff04af4-0193-4263-bd31-b6efe7b1b4e6&cr=time-nl-network-2026q3-v1) by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Dec 7, 2015 11:37 PM UTC  Fashion Santa, Paul Mason, will be working the holiday season at Yorkdale Mall where he will take selfies with mall patrons. All proceeds will go to charity. Fashion Santa, Paul Mason, will be working the holiday season at Yorkdale Mall where he will take selfies with mall patrons. All proceeds will go to charity. Rick Madonik—Getty Images by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Dec 7, 2015 11:37 PM UTC A Canadian mall has tickled the Internet with an ad campaign featuring “[Fashion Santa](http://www.thestar.com/business/2015/11/21/mr-and-mrs-claus-get-a-holiday-makeover.html),” an updated and slimmed-down version of St. Nick. Model Paul Mason gives life to the Kris Kringle at Yorkdale shopping center, and though he sports a white beard, he’s missing the belly like a bowl full of jelly. In addition to the stylish ads, Fashion Santa will appear at the mall on several days leading up to Christmas to take photographs to children; for every selfie taken with Mason using the hashtag #YorkdaleFashionSanta, [Yorkdale](http://yorkdale.com/centre-info/holiday/fashion-santa/) will donate $1 to the SickKids Foundation. Can’t make it to Toronto this holiday season? You can still feast your eyes on Fashion Santa via the Internet. > [](https://twitter.com/ctvregina/status/673540886228107265) > [](https://twitter.com/Flow935/status/673289714871308288) > [](https://twitter.com/alienopacity/status/673998713883197440) > [](https://twitter.com/greglehming/status/673899189802106880) \[[_Toronto Star_](http://www.thestar.com/business/2015/11/21/mr-and-mrs-claus-get-a-holiday-makeover.html)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4139865/fashion-santa/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4139865/fashion-santa/"},"headline":"'Fashion Santa' Delights Internet With Modern Makeover","datePublished":"2015-12-07T23:37:14.000Z","dateModified":"2026-04-13T07:27:26.891Z","description":"A Canadian model with a white beard has caused a sensation","url":"https://time.com/4139865/fashion-santa/","keywords":["Newsfeed","Style"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9470c7482d1dd7/6988743a196cf472f7039592/fashion-santa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9470c7482d1dd7/6988743a196cf472f7039592/fashion-santa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Fashion Santa,","caption":"Fashion Santa, Paul Mason, will be working the holiday season at Yorkdale Mall where he will take selfies with mall patrons. 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