Winter is coming, but for drought-stricken California that does not necessarily mean that water—and an easing of water-use restrictions—will come with it.
To remind its residents that winter does not mean an end to the drought, the City of West Hollywood has crafted a memorable public service announcement with a Game of Thrones-themed reminder to conserve.
The new PSA is straight out of Westeros. According to the map featured in the credits, West Hollywood appears to be located somewhere near the Lannisters’ stronghold of Casterly Rock. The video comes packed with the Mother of Dragons, a Jon Snow-lookalike, explosive special effects, the haunting GoT theme music, and, of course, a powerful message to continue to conserve water as the state faces one of the most serious droughts in recent history.
The video was created in partnership with Change the Course, a first-of-its-kind water sustainability campaign from partners Participant Media, National Geographic Society, and the Bonneville Environmental Foundation. The campaign is meant to remind people that their daily choices can affect the state’s overall water footprint. Luckily, watching Game of Thrones fits in with the state’s mandatory water restrictions, because it doesn’t require any water at all.
See How California Is Using Its Diminishing Water Resources
The Los Angeles Aqueduct Cascades, which bring water 223 miles from the Owens River in the eastern Sierra Nevada mountains, and 137 miles from the Haiwee Reservoir, are a major source of water for Los Angeles. Seen here in Sylmar, Calif. on May 4, 2015. Lucy Nicholson—ReutersThe Los Angeles Aqueduct Cascades are seen in Sylmar, Calif. on May 4, 2015. California's snowpack, which generally provides about a third of the state's water, is at its lowest level on record. Lucy Nicholson—ReutersWith the country's most populous state entering the fourth year of a devastating drought, Governor Jerry Brown has ordered an overall 25 percent cut in urban water use though the first statewide mandatory reductions in California's history. The suppliers with the highest per capita water use would have to accept a 36 percent cut. Lucy Nicholson—ReutersA tractor ploughs a field next to a canal in Los Banos, Calif. on May 5, 2015. California water regulators on Tuesday adopted the state's first rules for mandatory cutbacks in urban water use as the region's catastrophic drought enters its fourth year. However, the state's massive agricultural sector, which the Public Policy Institute of California says uses 80 percent of human-related consumption, has been exempted from cutbacks.Lucy Nicholson—ReutersA worker walks through farm fields in Los Banos, Calif. on May 5, 2015. Urban users will be hardest hit, even though they account for only 20 percent of state water consumption.Lucy Nicholson—ReutersApproximately 9 million acres of farmland in California are irrigated, representing roughly 80% of all human water use. But, farm production and food processing only generate about 2% of California’s gross state product, down from about 5% in the early 1960s.Lucy Nicholson—Reuters"In the Central Valley, where most agricultural water use occurs, the failure to manage groundwater sustainably limits its availability as a drought reserve. The increase in perennial crops—which need to be watered every year—has made the region even more vulnerable," the Public Policy Institute of California states. Lucy Nicholson—ReutersCentral Valley farmers have witnessed land sinking by as much as 3 feet, San Francisco Gate reports, as water agencies tap underground reservoirs at unprecedented depths. Water pours into a canal in Los Banos, Calif., May 5, 2015. Lucy Nicholson—ReutersLivestock products, including meat, dairy and eggs, account for more than a quarter of California's agricultural sector, a $12.5 billion industry, according to the USDA. Cattle are among the most water-hungry livestock, consuming an average of106 gallons per pound of beef. Cattle are seen at Harris Ranch in Coalinga, Calif. on May 5, 2015. Lucy Nicholson—ReutersCalifornia's planting of staple crops such as cotton, corn, oats, barley, wheat, rice, and sunflowers will total 1.72 million acres in 2015, down from 1.90 million acres in 2014, according to data from the National Drought Mitigation Center. A wheat field is seen in Los Banos, Calif. May 5, 2015. Lucy Nicholson—ReutersA water protest sign is seen in Los Banos, California, United States May 5, 2015. Central Valley counties suffer some of the highest unemployment rates in the state, topping out at more than 20% in Colusa County, according to the state's Legislative Analyst's Office.Lucy Nicholson—Reuters
