Campbell’s Soup has released a heartwarming ad to promote its special-edition Star Wars cans that celebrate all kinds of families. In the viral spot, two dads take turns doing their best impressions of Darth Vader, recounting his famous line, “Luke, I am your father” — heavy breathing and all — as they spoon-feed their toddler son. The one parent whose impersonation of the villain is clearly inferior resorts to making his best Chewbacca noises instead.
The Star Wars-themed soup cans are one of many products pegged to the premiere of Star Wars: The Force Awakens on December 18.
Rare Photos of George Lucas Behind the Scenes of Star Wars
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com