--- title: Doritos Rainbow: Target Troll Comes Back After Chip Outrage description: Mike Melgaard made a fake customer service account to respond to those upset about the new colorful chips canonical: https://time.com/4045999/rainbow-doritos-troll-target/ author: Nolan Feeney article:opinion: false article:content_tier: free article:published_time: 2015-09-23T12:12:00.000Z article:modified_time: 2026-04-13T07:25:05.980Z og:title: The Target Customer Service Troll Is Back to Defend Rainbow Doritos og:description: Mike Melgaard made a fake customer service account to respond to angry snackers og:url: https://time.com/4045999/rainbow-doritos-troll-target/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3470ad9592b51fec/69886416524fc073dbdf48d8/267440.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Doritos Rainbows Bag og:type: article twitter:card: summary_large_image twitter:title: The Target Customer Service Troll Is Back to Defend Rainbow Doritos twitter:description: Mike Melgaard made a fake customer service account to respond to angry snackers twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3470ad9592b51fec/69886416524fc073dbdf48d8/267440.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  # The Target Customer Service Troll Is Back to Defend Rainbow Doritos ## Video: Should I Eat Pizza? [Watch (HLS stream): Should I Eat Pizza?](https://cdn.jwplayer.com/manifests/NvpgAWn5.m3u8) (1:39)  _Published 2015-02-12. You might be surprised that four out of five health experts give pizza the thumbs up. But don’t be fooled: these are not greasy thumbs._  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Sep 23, 2015 12:12 PM CUT  The Doritos brand, in partnership with the It Gets Better Project, launches Doritos Rainbows chips, a new, limited-edition product to celebrate the LGBT community. The Doritos brand, in partnership with the It Gets Better Project, launches Doritos Rainbows chips, a new, limited-edition product to celebrate the LGBT community.Frito-Lay  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Sep 23, 2015 12:12 PM CUT Earlier this summer, Mike Melgaard created a fake Target customer service account [to troll shoppers](http://time.com/3996746/man-target-facebook-troll/ "undefined") who were complaining on the company’s Facebook page about its decision to stop [labeling toys as “boys” or “girls” toys](http://time.com/3989850/target-gender-signs/ "undefined"). Now Melgaard has pulled off a similar stunt, this time provoking the snackers who were outraged that [Doritos launched a line of rainbow chips](https://secure.itgetsbetter.org/page/-/doritos/doritosrainbows.html "undefined") as a part of a new campaign to support LGBT youth through the It Gets Better project. The account was quickly [shut down](https://www.facebook.com/mike.melgaard/posts/10204847978751262?pnref=story "undefined"), but not before Melgaard managed to reply to upset customers with snarky responses under the username “Doritos ForHelp.” When one 60-year-old Doritos fan threatened to “never buy another of your long line of products,” and [he answered](http://www.huffingtonpost.com/entry/rainbow-doritos-freak-out%5F56016a5ae4b00310edf88b7a "undefined"), ‘Unfortunately, you are well passed what we in the business like to call our ‘customer demographic.’ Your world views are just too outdated for our business model.” When another chastised the company on the grounds that “corporations have no business promoting political agendas,” [Melgaard replied](http://digiday.com/brands/target-troll-returns-confront-people-upset-doritos-rainbow-chips/ "undefined"), “What is funny is that with the ruling of Citizens United in 2010, corporations very much DO have business in promoting political agendas. Now, how is helping youth from committing suicide ‘taking a political stance?’” On his personal Facebook, Melgaard took a more serious tone, [writing that](https://www.facebook.com/mike.melgaard/posts/10204843576881218?pnref=story "undefined") “anyone being “upset” over this issue is really just slowing down the collective progress for all of humanity. And you’re doing it for no reason other than your personal bias.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4045999/rainbow-doritos-troll-target/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4045999/rainbow-doritos-troll-target/"},"headline":"The Target Customer Service Troll Is Back to Defend Rainbow Doritos","datePublished":"2015-09-23T12:12:00.000Z","dateModified":"2026-04-13T07:25:05.980Z","description":"Mike Melgaard made a fake customer service account to respond to those upset about the new colorful chips","url":"https://time.com/4045999/rainbow-doritos-troll-target/","keywords":["Newsfeed","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3470ad9592b51fec/69886416524fc073dbdf48d8/267440.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3470ad9592b51fec/69886416524fc073dbdf48d8/267440.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Doritos Rainbows Bag","caption":"Doritos Rainbows Bag","creditText":"Frito-Lay","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4045999/rainbow-doritos-troll-target/","name":"The Target Customer Service Troll Is Back to Defend Rainbow Doritos"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Should I Eat Pizza?","description":"You might be surprised that four out of five health experts give pizza the thumbs up. 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