--- title: Doritos Rainbow: Target Troll Comes Back After Chip Outrage description: Mike Melgaard made a fake customer service account to respond to those upset about the new colorful chips canonical: https://time.com/4045999/rainbow-doritos-troll-target/ author: Nolan Feeney article:opinion: false article:content_tier: free article:published_time: 2015-09-23T12:12:00.000Z article:modified_time: 2026-08-04T07:48:06.051Z og:title: The Target Customer Service Troll Is Back to Defend Rainbow Doritos og:description: Mike Melgaard made a fake customer service account to respond to angry snackers og:url: https://time.com/4045999/rainbow-doritos-troll-target/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3470ad9592b51fec/69886416524fc073dbdf48d8/267440.jpg?branch=production&width=800&quality=75&auto=webp&crop=16:9 og:image:width: 800 og:image:height: 450 og:image:alt: Doritos Rainbows Bag og:type: article twitter:card: summary_large_image twitter:title: The Target Customer Service Troll Is Back to Defend Rainbow Doritos twitter:description: Mike Melgaard made a fake customer service account to respond to angry snackers twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3470ad9592b51fec/69886416524fc073dbdf48d8/267440.jpg?branch=production&width=800&quality=75&auto=webp&crop=16:9 ---  # The Target Customer Service Troll Is Back to Defend Rainbow Doritos > Sponsored content. 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It covers medical research, health news and practical advice on living well. #### Where can I get reliable health news by email? Health Matters is TIME's weekday health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free weekday newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-health-2026q3/newsletters?i=3fff3685-0628-47e9-8974-8fd12cffb302&cr=time-nl-health-2026q3-v1) ## Video: Should I Eat Pizza? [Watch (HLS stream): Should I Eat Pizza?](https://cdn.jwplayer.com/manifests/NvpgAWn5.m3u8) (1:39)  _Published 2015-02-12. You might be surprised that four out of five health experts give pizza the thumbs up. But don’t be fooled: these are not greasy thumbs._  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Sep 23, 2015 12:12 PM UTC  The Doritos brand, in partnership with the It Gets Better Project, launches Doritos Rainbows chips, a new, limited-edition product to celebrate the LGBT community. The Doritos brand, in partnership with the It Gets Better Project, launches Doritos Rainbows chips, a new, limited-edition product to celebrate the LGBT community. Frito-Lay  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Sep 23, 2015 12:12 PM UTC Earlier this summer, Mike Melgaard created a fake Target customer service account [to troll shoppers](http://time.com/3996746/man-target-facebook-troll/) who were complaining on the company’s Facebook page about its decision to stop [labeling toys as “boys” or “girls” toys](http://time.com/3989850/target-gender-signs/). Now Melgaard has pulled off a similar stunt, this time provoking the snackers who were outraged that [Doritos launched a line of rainbow chips](https://secure.itgetsbetter.org/page/-/doritos/doritosrainbows.html) as a part of a new campaign to support LGBT youth through the It Gets Better project. The account was quickly [shut down](https://www.facebook.com/mike.melgaard/posts/10204847978751262?pnref=story), but not before Melgaard managed to reply to upset customers with snarky responses under the username “Doritos ForHelp.” When one 60-year-old Doritos fan threatened to “never buy another of your long line of products,” and [he answered](http://www.huffingtonpost.com/entry/rainbow-doritos-freak-out%5F56016a5ae4b00310edf88b7a), ‘Unfortunately, you are well passed what we in the business like to call our ‘customer demographic.’ Your world views are just too outdated for our business model.” When another chastised the company on the grounds that “corporations have no business promoting political agendas,” [Melgaard replied](http://digiday.com/brands/target-troll-returns-confront-people-upset-doritos-rainbow-chips/), “What is funny is that with the ruling of Citizens United in 2010, corporations very much DO have business in promoting political agendas. Now, how is helping youth from committing suicide ‘taking a political stance?’” On his personal Facebook, Melgaard took a more serious tone, [writing that](https://www.facebook.com/mike.melgaard/posts/10204843576881218?pnref=story) “anyone being “upset” over this issue is really just slowing down the collective progress for all of humanity. And you’re doing it for no reason other than your personal bias.” ## Transcript [00:00] [ MUSIC ] [00:04] You might be surprised that four out five health experts are [00:07] giving pizza the thumbs up. But don't be fooled. These [00:11] are not greasy thumbs. Delivery is a nutritional [00:16] minefield. One slice of sausage has 14 grams [00:20] of fat. Pizza is the number one source. Of solid [00:24] fat intake for kids. 20 % of the pizza that kids [00:28] eat comes from school cafeterias. Which is pretty much [00:32] equal to the fast food kind in fat finds a study by Jennifer [00:37] Poti. Beware the fatty, salty topping. Things warns Lisa [00:40] Powell. Here 2015 study found that on days when kids [00:45] eat pizza they take in more calories, saturated fat, and [00:49] sodium then usual. The trick here is rethinking the pie. [00:53] Pizza can be as harmless as an open faced sandwich filled [00:56] with vegetables whole grains and even fruits says Adam [01:00] Drewnowski. It has a lot going for it. Tomato sauce [01:04] packs more antioxidants than raw tomatoes, found one [01:08] 2015 study from the University of Barcelona. In one [01:12] recent study, Emily Combet developed a nutritionally [01:15] perfect pizza, with less saturated fat. Less sodium [01:20] and more fiber. 81 % of kids liked it as much as the [01:24] regular kind, and 77 % agreed. So [01:29] yes, by all means eat it, but let your love for pizza be [01:33] your excuse to cook more. 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