TIME viral

The Target Customer Service Troll Is Back to Defend Rainbow Doritos

Doritos Rainbows Bag
Frito-Lay The Doritos brand, in partnership with the It Gets Better Project, launches Doritos Rainbows chips, a new, limited-edition product to celebrate the LGBT community.

Mike Melgaard made a fake customer service account to respond to those upset about the new colorful chips

Earlier this summer, Mike Melgaard created a fake Target customer service account to troll shoppers who were complaining on the company’s Facebook page about its decision to stop labeling toys as “boys” or “girls” toys.

Now Melgaard has pulled off a similar stunt, this time provoking the snackers who were outraged that Doritos launched a line of rainbow chips as a part of a new campaign to support LGBT youth through the It Gets Better project. The account was quickly shut down, but not before Melgaard managed to reply to upset customers with snarky responses under the username “Doritos ForHelp.”

When one 60-year-old Doritos fan threatened to “never buy another of your long line of products,” and he answered, ‘Unfortunately, you are well passed what we in the business like to call our ‘customer demographic.’ Your world views are just too outdated for our business model.”

When another chastised the company on the grounds that “corporations have no business promoting political agendas,” Melgaard replied, “What is funny is that with the ruling of Citizens United in 2010, corporations very much DO have business in promoting political agendas. Now, how is helping youth from committing suicide ‘taking a political stance?’”

On his personal Facebook, Melgaard took a more serious tone, writing that “anyone being “upset” over this issue is really just slowing down the collective progress for all of humanity. And you’re doing it for no reason other than your personal bias.”

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team