TIME Advertising

Quiznos Mashes Up Game of Thrones and House of Cards, and Somehow It Works

Sandwich shop Quiznos has decided to combine two of 2014’s most talked-about shows, House of Cards and Game of Thrones into one oddly entertaining parody video. In the three-minute short, a man playing the conniving and eloquent Frank Underwood offers wry witticisms directly to the camera as he travels around the continent of Westeros, poisoning kings and throwing warriors into endless abysses. He even stops his evil plotting for a moment to make the requisite short joke about Tyrion Lannister.

At the end of the spoof Underwood holds up a bag of Quiznos to remind the audience exactly why this video was made. It’s featured on Quiznos-backed comedy website called Toasty.TV that the company uses to offer up branded entertainment, an increasingly popular form of advertising that is aimed at bringing viewers enjoyment rather than making a hard sell. Chipotle has also been experimenting with this type of content. The burrito chain has a comedy series on Hulu that is about the dangers of industrial farming rather than Chipotle itself.

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team