Key Speakers At The Apple Worldwide Developers Conference (WWDC)
Jimmy Iovine, co-founder of Beats Electronics, speaks during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S., on Monday, June 8, 2015.  Bloomberg—Bloomberg via Getty Images

Apple Exec Hints at Radical New TV Product

Apple's Jimmy Iovine thinks curation will drive success not only in streaming music, but in television, too.

That's what Iovine, the legendary music producer who cofounded Interscope Records and Beats and now works on Apple's new streaming music service, told Wired in an interview published Friday. In the interview, Iovine hinted at the possibility of an Apple television service that would curate content aimed at individual consumers.

"Curation is a big thing to us, and no one is going to be able to catch us or do it better," Iovine told Wired, speaking of music before switching to television: "We all know one thing, we all have different television delivery systems, don’t we all wish that the delivery systems were better, as far as curation and service?"

Iovine added that Netflix is one of the streaming video services curating its content, though he believes the process can be improved.

Iovine was also quick to note in the interview, however, that he is currently too busy with Apple Music to branch off into any new endeavors.

Apple is rumored to be announcing a refresh of its Apple TV set-top box later this year.

This Is How Apple Teases All Its Huge Announcements

iTunes Launch On Windows, October 2003, Cupertino
iTunes launch on Windows, October 2003Apple
iTunes Launch On Windows, October 2003, Cupertino
iPod Nano, September 2005, Cupertino
5th Generation iPod, October 2005, Cupertino
iTunes 7 With Movies, September 2006, Cupertino
iPhone 2007 Macworld Invitation.
iPod Touch, September 2007, Cupertino
App Store and iPhone 3G 2008 Worldwide Developers Conference Invitation.
2nd Generation iPod Touch, September 2008, Cupertino
iPhone 3GS, 2009, Worldwide Developers Conference
3rd Generation iPod Touch, September 2009, Cupertino
iPad, 2010, Cupertino
iPhone 4, 2010, Worldwide Developers Conference
4th Generation iPod Touch, September 2010, Cupertino
Macbooks With Unibody-Design, September 2010, Cupertino
2nd Generation Macbook Air, October 2010, Cupertino
iPad 2, 2011, Cupertino
iPhone 4S, 2011, Cupertino
iBooks 2 & iBooks Author, January 2012, New York
3rd Generation iPad/strong>, 2012, Cupertino
Macbook Pro With Retina Display, June 2012, Worldwide Developers Conference
iPhone 5, 2012, Cupertino
iPad Mini, October 2012, Cupertino
iPhone 5S & iPhone 5C, 2013, Cupertino
iPad Air & iPad Mini With Retina Display, 2013, Cupertino
iPhone 6 & iPhone 6 Plus & iOS 8, Cupertino
Apple Watch, March 2015, Cupertino
iTunes launch on Windows, October 2003
Apple
1 of 29
TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.