By Olivia B. Waxman
August 6, 2015

The Aug. 17, 2015, TIME cover, featuring Oculus Rift inventor Palmer Luckey using his virtual reality headset, has inspired countless memes. Below are some of our favorites. And you can read the cover story, which is about how virtual reality will revolutionize the way we play, here:

[tweet https://twitter.com/jennatar/status/629370818326347777/photo/1

Write to Olivia B. Waxman at olivia.waxman@time.com.

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