Spend time playing some of the blockbuster video games drawing fans to this year’s Comic-Con in San Diego and a familiar trope emerges. Female characters are relegated to supporting roles, accessorizing battlefields and racetracks in skimpy, impractical, cleavage-baring outfits. This, gamemakers say, is what young gamers want: to play as virtual men and ogle virtual women.
They’re wrong. My colleagues and I recently surveyed 1,400 middle- and high school students across the U.S. about their gaming habits. What we found upends the industry’s tired stereotypes about gender.
Three-fourths of the boys we surveyed were not any more likely to play a game based on the gender of its protagonist. Of those who identified as “gamers,” 55% said they wanted more female heroes. Moreover, 47% of middle-school boys and 61% of high school boys indicated that, in general, female characters are treated too often as sex objects. As Theo, an eighth-grader, puts it, objectifying female characters “defeats the entire purpose of” games like Mortal Kombat, which is to fight.
And in growing numbers, it’s women who are playing video games. Of the girls we surveyed, 36% played role-playing titles like Grand Theft Auto and 26% played shooters like Call of Duty. Roughly half of all fandom convention attendees are women.
It’s time for the gaming industry to stop assuming that half its market share is interested only in sex–and that the other half isn’t even playing.
Wiseman is the author of Queen Bees & Wannabes and Masterminds & Wingmen
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com