Spend time playing some of the blockbuster video games drawing fans to this year’s Comic-Con in San Diego and a familiar trope emerges. Female characters are relegated to supporting roles, accessorizing battlefields and racetracks in skimpy, impractical, cleavage-baring outfits. This, gamemakers say, is what young gamers want: to play as virtual men and ogle virtual women.
They’re wrong. My colleagues and I recently surveyed 1,400 middle- and high school students across the U.S. about their gaming habits. What we found upends the industry’s tired stereotypes about gender.
Three-fourths of the boys we surveyed were not any more likely to play a game based on the gender of its protagonist. Of those who identified as “gamers,” 55% said they wanted more female heroes. Moreover, 47% of middle-school boys and 61% of high school boys indicated that, in general, female characters are treated too often as sex objects. As Theo, an eighth-grader, puts it, objectifying female characters “defeats the entire purpose of” games like Mortal Kombat, which is to fight.
And in growing numbers, it’s women who are playing video games. Of the girls we surveyed, 36% played role-playing titles like Grand Theft Auto and 26% played shooters like Call of Duty. Roughly half of all fandom convention attendees are women.
It’s time for the gaming industry to stop assuming that half its market share is interested only in sex–and that the other half isn’t even playing.
Wiseman is the author of Queen Bees & Wannabes and Masterminds & Wingmen
More Must-Reads from TIME
- How the Electoral College Actually Works
- Your Vote Is Safe
- Mel Robbins Will Make You Do It
- Why Vinegar Is So Good for You
- The Surprising Health Benefits of Pain
- You Don’t Have to Dread the End of Daylight Saving
- The 20 Best Halloween TV Episodes of All Time
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com