Jeb Bush’s Campaign Launch to be Featured on Snapchat

But he's not the first to take advantage of Snapchat's young audience

Correction appended, June 15

When Jeb Bush makes his long-awaited announcement on Monday that he is running for president, he’ll be on Snapchat.

Users of the popular photo messaging app who are at Miami Dade University taking photos and video of the launch can all contribute to the SnapChat live story, Yahoo reports. The material from Jeb’s announcement will be curated by company staff before it is made available to Snapchat’s 100 million daily active users.

Bush’s move to use Snapchat’s live story feature will target a key constituency of young voters aged 18 to 34, who make up a majority of Snapchat users.

This is not the first time a presidential candidate has dipped his toes into the cutting-edge social media world. Rand Paul participated in the first-ever Snapchat senatorial interview in January, and Marco Rubio has a Pinterest page.

On the Democratic side, former Maryland Gov. Martin O’Malley has a Snapchat, and Hillary Clinton made the playlist from her campaign launch available on Spotify.

Correction: An earlier version of this article incorrectly called the SnapChat of Jeb Bush’s launch a live feed. The SnapChat will be curated by the company’s staff before it is made available.


Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team