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By Alexandra Sifferlin
May 25, 2015

Geek Pride Day is May 25, and here’s what you need to know about the celebration for nerds worldwide.

The date was reportedly chosen to coincide with the first Star Wars film, Episode IV: A New Hope, which was released on May 25, 1977. The day also marks “Towel Day,” which is celebrated by fans of The Hitchhiker’s Guide to the Galaxy author Douglas Adams. Fans carry a towel in his honor. Lastly, the day also marks The Glorious 25th of May, which fans of author Terry Pratchett’s Discworld celebrate, often with a sprig of lilac.

On Geek Pride Day, which is a worldwide celebration of nerdom, there may be meet-ups or parties to celebrate anything and everything worth geeking-out over. Of course, tech brands are excited:

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