--- description: Google will begin leveraging its artificial intelligence prowess to improve YouTube's video recommendations. title: This Is Google's Plan to Save YouTube image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7bdf7feeb1e44873/69884cff0b72e34d096e3b33/165144570.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Companies](/tag/companies/) ## Companies Update your preferences in [Account Settings](/account/preferences/) Close # This Is Google's Plan to Save YouTube ## Video: How Google Makes its Doodles [Watch (HLS stream): How Google Makes its Doodles](https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8) (3:23)  _Published 2018-07-07. Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_ by [Ben Geier / Fortune](/author/fortune/) ## Ben Geier / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 18, 2015 1:21 PM CUT  Google Inc.'s YouTube logo is displayed behind the reception desk at the company's YouTube Space studio in Tokyo, Japan, on Saturday, March 30, 2013. Google Inc.'s YouTube logo is displayed behind the reception desk at the company's YouTube Space studio in Tokyo, Japan, on Saturday, March 30, 2013.Bloomberg—Bloomberg via Getty Images by [Ben Geier / Fortune](/author/fortune/) ## Ben Geier / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 18, 2015 1:21 PM CUT Nearly ten years after purchasing it for $1.65 billion, Google has a plan to make YouTube way better than ever before. In order to compete in an increasingly crowded marketplace of digital video content — from upstart live streamers like Meerkat and Periscope to growing streaming service Netflix to newly digital HBO — YouTube has to differentiate itself. To do that, Google is tapping into the Google Brain service, which may someday be more complex than the human brain. For now, though, it’s going to help wayward web wanderers find the best new videos to watch on YouTube, _Fast Company_ [reports](http://www.fastcompany.com/3044995/to-take-on-hbo-and-netflix-youtube-had-to-rewire-itself "undefined"). Google Brain will collect huge amounts of data about how many people watch videos, how long they watch them, and other points of interest to spit out which videos a user should watch. There are other avenues by which Google is pushing YouTube as well: advertisements for content partners on public transport, for example, and an upcoming ad-free subscription service. 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