Joe Belfiore, corporate vice president, operating systems group at Microsoft, speaks on stage during the 2015 Microsoft Build Conference on April 29, 2015 at Moscone Center in San Francisco, California.
Stephen Lam—Getty Images
By Dan Kedmey
May 7, 2015

Microsoft staffers arrived at last week’s Build developer’s conference wearing mysterious blue t-shirts emblazoned with the company’s four-paned Windows logo — only each pane was constructed out out of tiny strings of 1’s and 0’s.

This being a developer’s conference, the attendees immediately recognized the numbers as binary code. One enterprising developer, Kevin Gosse, translated the code back to plain English and posted his findings on Twitter Saturday. He discovered four hidden messages:

“There are 10 types of people in the world,” read the first message, an old coder’s joke that switches out the number “2” for its binary equivalent, “10.”

“Windows 10, because 7 8 9.” That would be a joking reference to the fact that Microsoft skipped a number in the upgrade cycle, leaping from Windows 8 to Windows 10.

“Congrats on being one of the first.” That’s a message for Gosse’s eyes only.

“Windows Insiders help us develop the future. Talk to us @ Windows.” That’s a message for all developers to help build apps and add-ons for the Windows 10 platform, which releases this summer.

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