!["Infinitely Polar Bear" Premiere - Arrivals - 2014 Toronto International Film Festival "Infinitely Polar Bear" Premiere - Arrivals - 2014 Toronto International Film Festival](https://api.time.com/wp-content/uploads/2015/02/mark-ruffalo-infinitely-polar-bear.jpg?quality=85&w=2400)
When Mark Ruffalo isn’t busy doing Mark Ruffalo things like protesting fracking and being handsome, he’s kindly asking Marvel to sell more merchandise representing female characters.
Several people have noticed that Marvel excluded Black Widow (played by Scarlett Johansson) from nearly all of its Avengers: Age of Ultron merchandise. That includes shirts, toys and other products. A #WheresNatasha hashtag (referring to Black Widow’s alter ago Natasha Romanoff) made the rounds on Twitter to point out the lack of representation.
Mark Ruffalo, who plays the Hulk in the Avengers franchise, noticed Black Widow’s absence too, and called Marvel out on Twitter:
Ruffalo has also been retweeting comments from fans, who bring up some good points:
Read more: Watch Mark Ruffalo Answer the ‘Sexist’ Questions Scarlett Johansson Always Gets
See All the Avengers: Age of Ultron Character Posters
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-01.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-06.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-02.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-03.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-05.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-07.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-11.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-04.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-08.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-09.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/04/avengers-poster-10.jpg?quality=75&w=2400)
More Must-Reads from TIME
- Biden Drops Out of Presidential Race , Endorses Harris to Replace Him
- Why Biden Dropped Out
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Stop Feeling Bad About Sweating
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com