Apple’s earnings call was full of interesting numbers and nuggets. The company is on a tear, with massive iPhone and Mac sales. After years of trying, it seems to have finally understood what Chinese consumers really want. And though details were sparse, CEO Tim Cook sounded a positive note about the early results of its initial Apple Watch sales. (Not everything is going so well; iPad sales continue to flag as laptop and larger iPhone sales cut in.)
After months of waiting and speculating about what Apple’s next all-new product—the Apple Watch—would actually be like, Cook seemed to throw a small bone to Apple fans and analysts wondering what might be coming down the pipeline post-wearables. Here’s what he said on the subject of television, in response to a question about the recently launched HBO Now service on AppleTV:
Cook: It’s about giving customer something they want. Giving it with Apple’s classic ease of use. I think HBO in particular has some great content. We are marrying their great content and our great ecosystem. There is a lot [of] traction in there. Where could it go? I don’t want to speculate, but you can speculate… We’re on the edge of major major changes for media and I think Apple can be a part of that.
The world may get a glimpse of that future at the company’s World Wide Developers Conference early this summer.
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