Here’s What Mad Men Creator Matthew Weiner Loves About Serial

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Mad Men creator Matthew Weiner met Serial producers Sarah Koenig and Julie Snyder at the TIME 100 gala Tuesday and told them that their hit true crime podcast has been an inspiration to him as a storyteller.

“Listening to Serial reminds me that you have to put yourself in the place of the audience, you have to be a detective.” Weiner said in conversation with Koenig and Snyder. “Sometimes the fact that you don’t know is the story.”

The creators of the AMC show and the hit podcast traded philosophies of building a narrative, and it turns out the two addictive series may have more in common than we thought. Snyder said the work that she and Koenig do has been influenced by the approach to character on Mad Men, noting that “the characters Matt writes are never archetypes.”

Koenig noted she admires the the contemplative tone of some parts of Mad Men: “Even though it’s TV and the characters are talking, there’s a quietness to it that I really like.”

And she added that Mad Men has a special place in her heart because of her family history in the advertising business. “My father was a real-life Mad Man– Julian Koenig. He ran one of the first upstart ad agencies on Madison Avenue,” Koenig says.

See the Stars at the 2015 TIME 100 Gala

Kanye West and his wife, reality television star Kim Kardashian, arrive for the TIME 100 Gala in New York
Kanye West and Kim Kardashian West attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Brendan McDermid—Reuters
2015 Time 100 Gala
Emma Watson attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Andrew Toth—FilmMagic/Getty Images
TIME 100 Gala, TIME's 100 Most Influential People In The World - Red Carpet
Julianne Moore attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Red Carpet
Lorne Michaels attends the TIME 100 Gala at Jazz at Lincoln Center in New York, NY on Apr. 21, 2015.Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Red Carpet
Kanye West and Kim Kardashian West, along with Amy Schumer, attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIME
Faith Hill and Tim McGraw attend the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Faith Hill and Tim McGraw attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIME
Amy Schumer attends the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Amy Schumer attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Lobby Arrivals
John Oliver attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Lobby Arrivals
Misty Copeland attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Bennett Raglin—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Lobby Arrivals
Jorge Ramos attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Bennett Raglin—Getty Images for TIME
Barbara Walters attends the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Barbara Walters attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Lobby Arrivals
Arianna Huffington attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Bennett Raglin—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Lobby Arrivals
Lindsey Vonn and Karlie Kloss attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Bennett Raglin—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Lobby Arrivals
Julianna Margulies attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIME
NY: 2015 Time 100 Gala - Inside
Brian Chesky and Elissa Patel attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan—Sipa USA
Diane Von Furstenberg attends the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Diane Von Furstenberg attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
Padma Lakshmi attends the TIME 100 Gala at Lincoln Center in New York, NY on Apr. 21, 2015.
Padma Lakshmi attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
Danny Meyer and Audrey Meyer attend the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Danny Meyer and Audrey Meyer attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
John Green and Sarah Urist Green attend the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
John Green and Sarah Urist Green attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
Abby Wambach and Sarah Huffman attend the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Abby Wambach and Sarah Huffman attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
attends the TIME 100 Gala at Lincoln Center in New York, NY on Apr. 21, 2015.
Dr. Tom Frieden attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
Ina Garten and Jeffrey Garten attend the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Ina Garten and Jeffrey Garten attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
Chanda Kochhar attends the TIME 100 Gala at Lincoln Center in New York City on Apr. 21, 2015.
Chanda Kochhar attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
Rupert Murdoch attends the TIME 100 Gala at Lincoln Center in New York, NY on Apr. 21, 2015.
Rupert Murdoch attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Red Carpet
Arianna Huffington attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Red Carpet
Jenji Kohan attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Red Carpet
Lindsey Vonn attends the TIME 100 Gala at Jazz at Lincoln Center in New York, NY on Apr. 21, 2015.Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Guests at the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Martha Stewart and Kim Kardashian West attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Larry Busacca—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Bradley Cooper and Willie Geist attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
Bradley Cooper and Emma Watson attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Laverne Cox attends the TIME 100 Gala at Jazz at Lincoln Center in New York City April 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Diane von Furstenberg and Julianne Moore attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015.Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Christopher Nolan talks to TIME reporter Nolan Feeney during the TIME 100 gala at Jazz at Lincoln Center in New York City on April 21, 2015.Jemal Countess—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Kim Kardashian West attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Martha Stewart and Karlie Kloss attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
John Oliver attends the TIME 100 Gala at Jazz at Lincoln Center in New York City April 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Samantha Powers, Ronan Farrow, Mia Farrow, and Cass Sunstein attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Craig Venter and Elizabeth Holmes attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIME
NY: 2015 Time 100 Gala - Inside
Bradley Cooper, Jane Boon, Norman Pearlstein attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan —Sipa USA
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Faith Hill and Tim McGraw attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Barbara Walters and Diane von Furstenberg attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Larry Busacca—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Sister Rosemary Nyirumbe and Kira Orange-Jones attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Arianna Huffington, Nancy Gibbs and Samantha Power attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIME
TIME 100 Gala
Brian Grazer and guest attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015.Andrew Hinderaker for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Cocktails
Lee Daniels and Clara Watson attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Jemal Countess—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
Tim McGraw performs onstage during TIME 100 Gala, TIME's 100 Most Influential People In The World at Jazz at Lincoln Center on Apr. 21, 2015 in New York City. Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
Bradley Cooper, Nancy Gibbs, Kanye West, and Kim Kardashian West attend the TIME 100 gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
Kanye West performs at TIME 100 Gala, TIME's 100 Most Influential People In The World at Jazz at Lincoln Center on Apr. 21, 2015 in New York City. Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
Kanye West performs on stage at the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIME
NY: 2015 Time 100 Gala - Inside
Julianne Moore and Bart Freundlich attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Clint Spaulding—Patrick McMullan/Sipa USA
NY: 2015 Time 100 Gala - Inside
Julianna Margulies and Keith Lieberthal attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan —Sipa USA
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
George Lucas, Kanye West, and Elon Musk attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIME
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
Bradley Cooper and Lorne Michaels attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIME
NY: 2015 Time 100 Gala - Inside
Martha Stewart Kanye West attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan —Sipa USA
NY: 2015 Time 100 Gala - Inside
Laverne Cox, Kim Kardashian and Naomi Campbell attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan—Sipa USA
TIME 100 Gala, TIME's 100 Most Influential People In The World - Dinner
Marie Kondo, Julianne Moore and Jenna Lyons attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIME
Laverne Cox poses with a gift bag as she attends the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Tuesday, April 21, 2015.
Laverne Cox poses with a TIME 100 gift bag as she attends the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015.Andrew Hinderaker for TIME

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Write to Charlotte Alter at charlotte.alter@time.com