Mad Men creator Matthew Weiner met Serial producers Sarah Koenig and Julie Snyder at the TIME 100 gala Tuesday and told them that their hit true crime podcast has been an inspiration to him as a storyteller.
“Listening to Serial reminds me that you have to put yourself in the place of the audience, you have to be a detective.” Weiner said in conversation with Koenig and Snyder. “Sometimes the fact that you don’t know is the story.”
The creators of the AMC show and the hit podcast traded philosophies of building a narrative, and it turns out the two addictive series may have more in common than we thought. Snyder said the work that she and Koenig do has been influenced by the approach to character on Mad Men, noting that “the characters Matt writes are never archetypes.”
Koenig noted she admires the the contemplative tone of some parts of Mad Men: “Even though it’s TV and the characters are talking, there’s a quietness to it that I really like.”
And she added that Mad Men has a special place in her heart because of her family history in the advertising business. “My father was a real-life Mad Man– Julian Koenig. He ran one of the first upstart ad agencies on Madison Avenue,” Koenig says.
See the Stars at the 2015 TIME 100 Gala
Kanye West and Kim Kardashian West attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Brendan McDermid—ReutersEmma Watson attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Andrew Toth—FilmMagic/Getty ImagesJulianne Moore attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIMELorne Michaels attends the TIME 100 Gala at Jazz at Lincoln Center in New York, NY on Apr. 21, 2015.Kevin Mazur—Getty Images for TIMEKanye West and Kim Kardashian West, along with Amy Schumer, attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIMEFaith Hill and Tim McGraw attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIMEAmy Schumer attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIMEJohn Oliver attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIMEMisty Copeland attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Bennett Raglin—Getty Images for TIMEJorge Ramos attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Bennett Raglin—Getty Images for TIMEBarbara Walters attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIMEArianna Huffington attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Bennett Raglin—Getty Images for TIMELindsey Vonn and Karlie Kloss attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Bennett Raglin—Getty Images for TIMEJulianna Margulies attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Bennett Raglin—Getty Images for TIMEBrian Chesky and Elissa Patel attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan—Sipa USADiane Von Furstenberg attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEPadma Lakshmi attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEDanny Meyer and Audrey Meyer attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEJohn Green and Sarah Urist Green attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEAbby Wambach and Sarah Huffman attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEDr. Tom Frieden attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEIna Garten and Jeffrey Garten attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEChanda Kochhar attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMERupert Murdoch attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Andrew Hinderaker for TIMEArianna Huffington attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIMEJenji Kohan attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIMELindsey Vonn attends the TIME 100 Gala at Jazz at Lincoln Center in New York, NY on Apr. 21, 2015.Kevin Mazur—Getty Images for TIMEGuests at the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Andrew Hinderaker for TIMEMartha Stewart and Kim Kardashian West attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Larry Busacca—Getty Images for TIMEBradley Cooper and Willie Geist attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIMEBradley Cooper and Emma Watson attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIMELaverne Cox attends the TIME 100 Gala at Jazz at Lincoln Center in New York City April 21, 2015. Andrew Hinderaker for TIMEDiane von Furstenberg and Julianne Moore attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015.Andrew Hinderaker for TIMEChristopher Nolan talks to TIME reporter Nolan Feeney during the TIME 100 gala at Jazz at Lincoln Center in New York City on April 21, 2015.Jemal Countess—Getty Images for TIMEKim Kardashian West attends the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Kevin Mazur—Getty Images for TIMEMartha Stewart and Karlie Kloss attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Andrew Hinderaker for TIMEJohn Oliver attends the TIME 100 Gala at Jazz at Lincoln Center in New York City April 21, 2015. Andrew Hinderaker for TIMESamantha Powers, Ronan Farrow, Mia Farrow, and Cass Sunstein attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015.
Andrew Hinderaker for TIMECraig Venter and Elizabeth Holmes attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIMEBradley Cooper, Jane Boon, Norman Pearlstein attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan —Sipa USAFaith Hill and Tim McGraw attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIMEBarbara Walters and Diane von Furstenberg attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Larry Busacca—Getty Images for TIMESister Rosemary Nyirumbe and Kira Orange-Jones attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIMEArianna Huffington, Nancy Gibbs and Samantha Power
attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015. Andrew Hinderaker for TIMEBrian Grazer and guest attend the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015.Andrew Hinderaker for TIMELee Daniels and Clara Watson attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015. Jemal Countess—Getty Images for TIMETim McGraw performs onstage during TIME 100 Gala, TIME's 100 Most Influential People In The World at Jazz at Lincoln Center on Apr. 21, 2015 in New York City. Kevin Mazur—Getty Images for TIMEBradley Cooper, Nancy Gibbs, Kanye West, and Kim Kardashian West attend the TIME 100 gala at Jazz at Lincoln Center in New York City on Apr. 21, 2015.Kevin Mazur—Getty Images for TIMEKanye West performs at TIME 100 Gala, TIME's 100 Most Influential People In The World at Jazz at Lincoln Center on Apr. 21, 2015 in New York City. Kevin Mazur—Getty Images for TIMEKanye West performs on stage at the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIMEJulianne Moore and Bart Freundlich attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Clint Spaulding—Patrick McMullan/Sipa USAJulianna Margulies and Keith Lieberthal attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan —Sipa USAGeorge Lucas, Kanye West, and Elon Musk attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIMEBradley Cooper and Lorne Michaels attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIMEMartha Stewart Kanye West attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan —Sipa USALaverne Cox, Kim Kardashian and Naomi Campbell attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Patrick McMullan—Sipa USAMarie Kondo, Julianne Moore and Jenna Lyons attend the TIME 100 Gala at Jazz at Lincoln Center in New York City on April 21, 2015. Kevin Mazur—Getty Images for TIMELaverne Cox poses with a TIME 100 gift bag as she attends the TIME 100 Gala at Jazz at Lincoln Center in New York, NY, on Apr. 21, 2015.Andrew Hinderaker for TIME
