Singer Willie Nelson plans to launch his own brand of marijuana for recreational users who demand “the best on the market,” the 81-year-old country legend announced.
“Willie Weed,” from the newly formed company Willie’s Reserve, will hit dispensary shelves in Colorado and Washington, where legalization of recreational marijuana has created a booming industry, the Associated Press reports. Nelson said he would partner with growers in both states.
“I will make sure it’s good or it won’t be on sale,” the singer said in an interview with Rolling Stone.
Nelson is the latest among a growing list of musicians to capitalize on the newly freed trade of marijuana. Last week, rapper Snoop Dog invested in Eaze, a California-based weed delivery startup that has been billed as the “Uber for weed.”
Go Inside the Harvest of Colorado's Most Controversial Marijuana Strain
Charlotte's Web grows on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. The Stanley Brothers have developed a popular strain of cannabis that has been found to be helpful in reducing seizures in some children. Charlotte's Web is high in a compound called cannabidiol (CBD) and low in tetrahydrocannabinol (THC) the compound that causes a high.
Matt Nager for TIMECharlotte's Web grows on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEFrom left: Zachary Sobol, Michael Atchley, and Jared Stanley walk to the farm to prepare for harvest of Charlotte's Web near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMERows of Charlotte's Web await harvest at the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEJared Stanley helps in the harvest of Charlotte's Web on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEColin Sparks searches for seeds during the harvest of Charlotte's Web on the Stanley brother's Charlotte's Web farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEDiscarded leaves of Charlotte's Web at a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMETim Knight helps in the harvest of Charlotte's Web on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMERows of Charlotte's Web await travel to a drying facility after being harvested on a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEZachary Sobol catches a ride on a trailer to the Stanley brother's farm during harvest of Charlotte's Web near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMERows of Charlotte's Web await travel to a drying facility after being harvested from a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEOne of the Stanley brother's greenhouses growing cannabis near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEZachary Sobol hangs rows of Charlotte's Web to dry after harvest in Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEPenn Mattison, left, and Zachary Sobol, right, hang rows of Charlotte's Web to dry after being harvested from a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIMEThe Stanley brothers' new company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIMEA petri dish full of cannabis explants await transfer and transplanting at the Stanley brothers' lab in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIMEMolecular plant biologist and lab manager Bear Reel awaits the cooling of agar to help induce rooting of transplanted cannabis plants at the Stanley brothers' company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIMEThe lab notebook of molecular plant biologist and lab manager Bear Reel at the Stanley brothers' company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIMEA flask of agar cools before explants of hemp are transplanted to help induce rooting and new growth at the Stanley brothers' company laboratory in in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIMETissue cutter technician Meg Regan holds a vial of explants before sanitizing and transplanting at the Stanley brothers' laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME
