Apple Watch Pre-Orders Hit Almost 1 Million on First Day, Group Estimates

Apr 13, 2015

Almost one million people ordered an Apple Watch on the first day it was available, according to an estimate by a research firm, showing strong consumer demand for an Apple product that debuted to mixed reviews.

Slice Intelligence, citing an analysis of e-receipt data from 9,080 online shoppers, said that about 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, with each buyer purchasing an average of 1.3 watches and spending an average of $503.83 on each one.

More than 60% of consumers bought the cheapest iteration of the Apple Watch, the Sport model.

Many of the initial purchasers are committed Apple fans: 72% purchased an iPhone, iPad or Apple computer over the past two years, and 21% ordered an iPhone 6 or iPhone 6 Plus in the last few months, according to Slice.

The black sport band was the most popular choice, as was the larger 42mm case.

Read next: Here’s What It Was Like Buying an Apple Watch Today

newsletter
The Brief NewsletterSign up to receive the top stories you need to know right now. View Sample

Listen to the most important stories of the day.

11 Amazing Features of the Apple Watch

File picture shows an Apple Watch during an Apple event at the Flint Center in Cupertino
The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Apple and a test of the still-nascent wearable market.Stephen Lam—Reuters/Corbis
File picture shows an Apple Watch during an Apple event at the Flint Center in Cupertino
Apple Unveils iPhone 6
Apple Unveils iPhone 6
Apple CEO Tim Cook wears the Apple Watch and shows the iPhone 6 Plus during an Apple event at the Flint Center in Cupertino
New Apple Watch is pictured during an Apple event at the Flint Center for the Performing Arts in Cupertino
An Apple Watch is shown during an Apple event at the Flint Center in Cupertino
Apple event at the Flint Center in Cupertino
Apple Unveils iPhone 6
Apple Unveils iPhone 6
Apple Unveils iPhone 6
Apple introduces Apple Watch
Apple Watch is shown on screen during an Apple event at the Flint Center in Cupertin
Apple Unveils New iPad Models
Apple Inc. Reveals Bigger-Screen iPhones Alongside Wearables
Tim Cook
The Apple Watch is the company's' first entirely new product category since the original iPad. It's a huge gamble for Ap
... VIEW MORE

Stephen Lam—Reuters/Corbis
1 of 15
TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.