A customer tries on an Apple Watch in Palo Alto, Calif. on April 10, 2015.
Robert Galbraith—Reuters
By Sam Frizell
April 13, 2015

Almost one million people ordered an Apple Watch on the first day it was available, according to an estimate by a research firm, showing strong consumer demand for an Apple product that debuted to mixed reviews.

Slice Intelligence, citing an analysis of e-receipt data from 9,080 online shoppers, said that about 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, with each buyer purchasing an average of 1.3 watches and spending an average of $503.83 on each one.

More than 60% of consumers bought the cheapest iteration of the Apple Watch, the Sport model.

Many of the initial purchasers are committed Apple fans: 72% purchased an iPhone, iPad or Apple computer over the past two years, and 21% ordered an iPhone 6 or iPhone 6 Plus in the last few months, according to Slice.

The black sport band was the most popular choice, as was the larger 42mm case.

Read next: Here’s What It Was Like Buying an Apple Watch Today

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