By Sam Frizell
April 13, 2015

Almost one million people ordered an Apple Watch on the first day it was available, according to an estimate by a research firm, showing strong consumer demand for an Apple product that debuted to mixed reviews.

Slice Intelligence, citing an analysis of e-receipt data from 9,080 online shoppers, said that about 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, with each buyer purchasing an average of 1.3 watches and spending an average of $503.83 on each one.

More than 60% of consumers bought the cheapest iteration of the Apple Watch, the Sport model.

Many of the initial purchasers are committed Apple fans: 72% purchased an iPhone, iPad or Apple computer over the past two years, and 21% ordered an iPhone 6 or iPhone 6 Plus in the last few months, according to Slice.

The black sport band was the most popular choice, as was the larger 42mm case.

Read next: Here’s What It Was Like Buying an Apple Watch Today

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