This ‘Generic Brand Video’ Parody Is About Nothing And Everything And Is, Thus, Perfection

“Equality, innovation, honesty and advancement… are all words we choose from a list,” a lulling voice says to upbeat — inspiring, even! — music all over an occasionally confusing stream of stock photos: Scientists with beakers, rushing cars, a woodpecker in a rainforest somewhere.

What is this video and why does it feel so familiar? It is an amalgamation of every single generic brand video that you’ve ever seen, regardless of what it’s for. It’s every awful advertising trend in under three minutes.

The pitch-perfect parody was created by stock video footage Dissolve, using a script written by Kendra Esh in an equally brilliant McSweeney’s piece.