32,000 people signed up to play an in-store game
IKEA is a pretty fun place. But the Swedish furniture store — known for meatballs, ball pits and unpronounceable dressers — has taken a stand against irreverence by banning massive games of hide-and-seek in its Dutch stores, Bloomberg reports.
And by massive, we mean 32,ooo people signed up for a Facebook event in Eindhoven; 19,000 in Amsterdam; and 12,000 in Utrecht.
“It’s hard to control,” IKEA Group spokeswoman Martina Smedberg told Bloomberg. “We need to make sure people are safe in our stores and that’s hard to do if we don’t even know where they are.”
Last summer, hundreds played the game in Belgian IKEA locations.
And just look at how much fun they were having:
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