TIME Retail

IKEA: Please Stop Playing Hide-and-Seek in Our Stores

An Ikea store in Montpellier, southern France on March 27, 2013.
Pascal Guyot—AFP/Getty Images An Ikea store in Montpellier, southern France on March 27, 2013.

32,000 people signed up to play an in-store game

IKEA is a pretty fun place. But the Swedish furniture store — known for meatballs, ball pits and unpronounceable dressers — has taken a stand against irreverence by banning massive games of hide-and-seek in its Dutch stores, Bloomberg reports.

And by massive, we mean 32,ooo people signed up for a Facebook event in Eindhoven; 19,000 in Amsterdam; and 12,000 in Utrecht.

“It’s hard to control,” IKEA Group spokeswoman Martina Smedberg told Bloomberg. “We need to make sure people are safe in our stores and that’s hard to do if we don’t even know where they are.”

Last summer, hundreds played the game in Belgian IKEA locations.

And just look at how much fun they were having:

[Bloomberg]

Read next: Ground Zero in the Clutter Wars: My House

Listen to the most important stories of the day.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Readers,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team